Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

AUGUST 23, 2023

Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

B2B 62

B2B Content eBook Apple 62

Oktopost

NOVEMBER 8, 2021

Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player.

Organization 150

Organization Report LinkedIn Knowledge Base 150

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. What are the challenges that come with taking over a brand’s social and running an employee advocacy program? With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand.

B2B 62

B2B Social Media Management Apple Authentication 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform.

Social Media 118

Social Media B2B Social Media Management Analysis 118

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Download the template 3. Download the template 4.

Template 94

Template Templates Social Media RFP 94

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?) Impressions?

LinkedIn 106

LinkedIn Comments URL Engagement 106

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. Sales Hey, revenue teams, one of the best ways to engage with potential leads is on LinkedIn.

B2B 62

B2B LinkedIn Authentication Loyalty 62

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Zoho Social. Example of Agorapulse, a social media analytics tool. Social media channels. Analisa, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy.

B2B 62

B2B Apple How To Social Media Management 62

agora pulse

DECEMBER 9, 2020

The social channels you use. Your campaign timeline. Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. Best Times to Post on LinkedIn. How to Create Amazing LinkedIn Videos Starting Today.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

agora pulse

AUGUST 29, 2018

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. How to Find LinkedIn’s Analytics.

Analytics 111

Analytics LinkedIn How To Report 111

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results. The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

agora pulse

NOVEMBER 4, 2020

Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Social Data & Marketo Engage.

Engagement 118

Engagement B2B Data Social Media 118

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

FEBRUARY 18, 2020

The final stage of collecting social media leads is converting. What’s a quality social media lead? How you define a quality lead depends on your industry, campaign, and goals. It’s worthwhile to remember that when it comes to generating social media leads, quality often matters more than quantity.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 92

Authentication Examples Class Team 92

Oktopost

MARCH 11, 2024

Thanks to LinkedIn, this is actually possible. 64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. LinkedIn isn’t a platform that thrives on flash and no substance. What is a LinkedIn post generator tool?

LinkedIn 75

LinkedIn Tools B2B Social Media Management 75

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156