Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

JULY 18, 2023

Well, that, and having the very best social media listening tools available. Jump to Section Why is Social Listening Important? Social listening is the process of capturing and extracting relevant information from your target market on social media. Here’s a simplified scenario for social listening.

B2B 62

B2B ROI Social Media Sample 62

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

NOVEMBER 30, 2023

Your social media team is also missing out on getting credit for their hard work because you are unable to tie their content directly to lead generation, even though you are getting clicks to your website from their campaigns. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Webbiquity SMM

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 189

Social Media Policies How To Guidelines 189

Oktopost

JULY 20, 2023

Back then, businesses would adapt their database marketing model by sending out direct mail brochures and performing outbound sales calls, but by the end of the 1980s, the birth of the ACT – the very first contact management software – made it possible for industries to track customer and prospect details all in a digital space.

Social Media 62

Social Media Social Media Management Team B2B 62

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Brands are often guessing and not listening. . Table of Contents: What is social listening?

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

JUNE 21, 2023

Knowing your industry, brand reputation, and competitors is vital to your continued success. Thankfully, there’s a simple, free option you can use to keep one finger on your industry’s pulse at all times. Don’t limit your alerts Create many specific alerts to get a full picture of what’s happening in your industry.

Real Estate 52

Real Estate Google How To Brand Monitoring 52

Keyhole.co

AUGUST 29, 2020

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Here’s a quick dive into how you can measure brand awareness on social media.

Social Media 40

Social Media Brands Metrics Sentiment 40

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. B2B Midsize-Enterprise. Pure social listening needs. $ Agorapulse. NapoleonCat.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. Image credit: Scott Hampson.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 110

HootSuite Brands Price Collaboration 110

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. Whatever the case, the SaaS industry is abuzz with activity each and every day, and SaaS businesses need to fight for dominance in this dog-eat-dog ecosystem.

Industry 69

Industry Social Media Brands B2B 69

Webbiquity SMM

JANUARY 9, 2012

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” How To: Get More Qualified Followers on Twitter by Social Media Today.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Showcase reviews: BuzzBlogger, Social Media Today.

Tools 207

Tools Social Media Netvibes Sample 207

Keyhole.co

DECEMBER 26, 2022

It has especially become one of the most effective ways for brands to promote their products on Instagram. Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers. Monitor your influencers on Keyhole. What is influencer marketing? billion by 2025.

Influencer 52

Influencer Campaign Instagram Data 52

Hootsuite

JANUARY 10, 2023

Keep reading for a spectrum of digital marketing tools that’ll put you in the upper echelon of your industry. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Social media marketing tools. Number one in our hearts is Hootsuite.

Team 130

Team Tools HootSuite Marketing 130

Webbiquity SMM

APRIL 20, 2021

A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates. It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Twitter is missing the B2B opportunity.

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B2B Social Media Vimeo Brands 222