Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. The question is – What is the appropriate level of budget to support social media for a B2B company? I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 39

How To Tips Products List 39

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

B2B 189

B2B Strategy Content Marketing 189

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? So why make a B2B ad that looks like B2C content? Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Sign up HERE to get my blogs directly to your inbox! Individuals.

B2B 178

B2B Loyalty Conversation Buy 178

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. What are today’s best practices for B2B PR?

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. And thanks as always for reading the Webbiquity blog. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Sign up HERE to get my blogs directly to your inbox! Individuals.

B2B 130

B2B Loyalty Conversation Social Media 130

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. This includes: Blog posts. Reports, white papers and other lead magnets.

Team 110

Team B2B Platform Analytics 110

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

If yes, you have landed on the right blog and podcast today. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Episode Highlights.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. ex dont list a white paper on YouTube). I think this strategy is exceptionally good for B2B marketers with long lead cycles.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. Sign up HERE to get my blogs directly to your inbox! Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

Writtent Blog

JUNE 21, 2013

Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How to Turn One Idea Into a Bottomless Backlog of Blog Posts. But in fact blogging is not exactly about inspiration – the efficiency of your writing depends heavily on your discipline and regiment.

Comments 76

Comments Influencer Marketing Statistics 76

Convince & Convert

JULY 26, 2011

Blogging isn’t free. Creating and sustaining a good blog for yourself or your company is a highly labor-intensive proposition. The people (maybe you) working on the blog could be doing something else that helps the company make money, save money, or both. Thus, blogging presents a serious opportunity cost to the company.

ROI 153

ROI Cost Hosting Analytics 153

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. ” Mike has interviewed him five times and would still love another hour.

Social Media 60

Social Media Sites Curation B2B 60

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Pam Moore

FEBRUARY 21, 2017

If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today! In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Mindjumpers

APRIL 14, 2011

To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences. In June 2011, they will be holding The Corporate Social Media Summit in both New York and San Francisco.

Social Media 215

Social Media Conference Report Upcoming 215

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Blogging – 70%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They launch the blog. 8 Steps to Develop a Social Business Strategy and Plan (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you.

Content 141

Content Proposal B2B Meeting 141

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Send this page to Print Friendly.

B2B 252

B2B eBook Marketing Aggregator 252

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

SocialText 100

SocialText News Sharepoint Web 2.0 100