Webbiquity SMM

JANUARY 24, 2023

Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right. In contrast, companies like reMarkable and ONYX BOOX have lost sales and damaged their brand reputations by almost willfully ignoring inquiries on social media and online brand monitoring (a.k.a.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. For digital marketers, that’s even more important. Strategy 3: Business-to-User Marketing (B2U).

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog).

Directory 189

Directory RSS Sites Syndication 189

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Post Content on a Consistent Schedule.

B2B 69

B2B Brands Tips Notification 69

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. Simply repurposing blog content can increase your website and social media visibility and promote content discovery. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Develop reputation as a thought leader (or something equally positive).

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) .”

Findability 216

Findability B2B Directory SEO 216

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Mindjumpers

JUNE 26, 2012

Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Similar Posts: How Social Is B2B? Infographic]. The Role of Social Media in Sports [Infographic].

Social Media 229

Social Media Sports Statistics B2B 229

Keyhole.co

MARCH 9, 2023

Brand24 Brand24 offers brand mention tracking across social platforms, news sites and blogs, video sites, review platforms, and more. YouScan YouScan is another social media listening tool that offers monitoring of social media, blogs, forums, reviews, and other online media. Pricing: Mention has a free model for up to 250 mentions.

Tools 84

Tools Sentiment Hubspot Price 84

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? How does business reputation management differ from personal reputation management? Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If you don’t have a blog already, start one.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

The Realtime Report

APRIL 11, 2019

Social Media Supports Your Online Reputation. Your organic social strategy should also serve to enhance your online reputation. While organic reach and engagement is lower, your company still benefits from consistently sharing announcements, blogs, and videos through social media.

Small Business 133

Small Business Organization Social Media Authentication 133

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Email this to a friend? Related posts brought to you by Yet Another Related Posts Plugin.

B2B 235

B2B StumbleUpon Digg Reputation 235

Firebelly

OCTOBER 12, 2012

We know that blog posts with pictures gather more traffic than blog posts without them. A picture on a written blog post of a video guy. This has helped him create a national-level reputation where people from all over North America and Europe hire his company to work for him.

Picasa 156

Picasa Content Marketing Reputation 156

ProBlogger

NOVEMBER 11, 2014

Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Concerns like these are not uncommon when learning how to create a blog. Be consistent.

Content 55

Content B2B How To Reputation 55

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Critical Role Of Emotions In B2B Purchasing. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). How to Earn Trust When Distrust Rules.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Publishing whitepapers/ebooks?

Analysis 105

Analysis Sentiment Marketing How To 105

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). The post Five Ways to Boost Your Brand Value Using Social Amplification appeared first on B2B Marketing Blog | Webbiquity.

Brands 159

Brands Airlines Hashtag Influencer 159

Kikolani

JUNE 21, 2016

Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Just take a look at this amazing blogging statistics meter from worldometers.info.

Strategy 60

Strategy Content Marketing Influencer 60

Keyhole.co

MARCH 24, 2023

In this blog, we’ll find answers to what it is and how you can track it in one click without wasting much effort. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Let’s get started!

How To 52

How To Sentiment Reputation Hashtag 52

Webbiquity SMM

JANUARY 31, 2019

Your company’s reputation is can be significantly impacted by its social media presence. The post Why You Should Thoroughly Audit Your Social Media Presence appeared first on B2B Marketing Blog | Webbiquity. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Writtent Blog

JANUARY 28, 2014

What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight? Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. You Won’t Believe How Effective this Blogging Hack is!

Tips 86

Tips Hubspot Small Business Case Study 86

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. . If demand generation catches the fish, lead generation reels them in.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. 32 Totally Free Google “Search Plus Your World” #SEO Resources by aimClear Blog. ** 5 STARS. ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Social Media Strategies Summit

APRIL 21, 2023

So it could be viewed as a bit of a reputational risk if they see me, as the social media manager, doing the Cuff It dance on TikTok.” To see the results, just feast your eyes on their Instagram grid layout: Image source Dylan urges marketers in similar B2B environments to take things slowly when it comes to crafting trendy content.

Conversation 130

Conversation Brands Authentication Trends 130

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. These partnerships are best viewed as ways for brands to boost their reputation while positioning themselves as authorities. Content syndication is one of the best ways to drive growth in the digital marketplace.

Syndication 52

Syndication Strategy Content How To 52

Convince & Convert

JUNE 30, 2013

Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. This is true for all businesses, but perhaps most so for B2B, where the stakes are higher and the consideration cycle is longer. Image from Bigstock.com. I was in St.

FAQ 155

FAQ Content B2B Insurance 155