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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Brands 117
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How to write an engaging social media bio for your brand

Sprout Social

Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. Make your brand easier to find (via search).

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. There is A LOT of real estate to be had. Much like your website domain name represents a core component of your brand the same type of registry is expected for voice in the coming years.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple 139
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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

So, are NFTs the next big monetization opportunity for creators and brands? They’re an important part of the movement toward Web3 : A decentralized internet run on a blockchain where content and assets are securely controlled by individuals, not corporations. Unlockable content: A text box that is only viewable to the owner of the NFT.

Marketing 118
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Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. It’s Probably not a good idea to create a fan page that uses a brand name for example. Give it a try.

Google 141
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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. What is a customer avatar. Need help taking your brand to the next level? In this 20 minute podcast you will learn: .