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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. User generated content is a pillar of the metaverse.

Brands 116
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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use a real photo of yourself for your avatar. (I Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). < Use your real name, or some iteration thereof, as your Twitter handle. Use your real name, or some iteration thereof, as your Twitter handle.

Tips 277
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How to write an engaging social media bio for your brand

Sprout Social

Your profile bio is prime real estate for building credibility and optimizing your searchability across platforms. Links to your website (at minimum) and any other relevant online real estate. No one wants to see a gray avatar or a default graphic staring back at them. Tell people what kind of content to expect.

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

There is A LOT of real estate to be had. With the limited amount of voice apps currently in existence now is the time to stake your claim for your brand when competition is low and the amount of real estate available is high. Don’t be late to the game and start optimizing your existing and future content. #4:

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

They’re an important part of the movement toward Web3 : A decentralized internet run on a blockchain where content and assets are securely controlled by individuals, not corporations. For example, avatar NFTs usually list out what makes each avatar unique, such as eye color, hair, mood, etc. Explicit content: Self explanatory.

Marketing 118
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Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. Google says “Google reserves the right to restrict the content on your Google+ Page at its discretion.”

Google 141
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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. What is a customer avatar. SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business.