Bill Hartzer

DECEMBER 7, 2023

Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce.

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Groups Groups Resources Engagement 95

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! View this post on Instagram. ????Research View this post on Instagram.

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Retail Trends Fashion Marketing 104

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. Not surprisingly, social media platforms will continue to play an important role in customer acquisition. million by 2022.

Retail 55

Retail Trends UGC Authentication 55

The Realtime Report

NOVEMBER 3, 2021

After all, it’s difficult for small retailers to match the unlimited resources of outfits like Amazon and Walmart. That means your location’s name, address, phone number and holiday hours should match across all platforms. Most Important, Be Authentic.

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Small Business Strategy Tips Marketing 185

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Platform Social Media Tumblr Reddit 119

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

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Trends Retail UGC Authentication 75

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.”

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Brands UGC Authentication Comparison 120

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

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Platform Social Media Small Business Instagram 78

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Blurred Lines between Influencers and Brands.

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Influencer Engagement Fashion Retail 211

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Many common ecommerce platforms (e.g., Shopify, OpenCart, GoDaddy, etc.)

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Examples Brands Facebook Retail 114

Social Media Strategies Summit

FEBRUARY 18, 2021

One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. This trend is driven by a number of factors like the launch of business-friendly features by social media platforms and the ease of shopping. Authenticity Will Continue to Be Vital. But that’s not it.

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Trends Social Media Authentication Instagram 193

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? But on social platforms, lists are often among the top performing pieces of content.

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Types Delicious UGC Bazaarvoice 177

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. The best social commerce platforms to use in 2021. Online shopping is going social.

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Retail Instagram Buy Social Media 139

Sherrilynne Starkie

AUGUST 29, 2018

In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Also a new blue ‘verified’ badge will start appearing on the profiles of notable public figures.

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Content Nielsen Marketing Badge 170

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social.

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Buy Brands Survey Apparel 143

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Telecommunications Wireless Software Applications 218

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. YouTube Is Now The Top Platform For Influencer Marketing. Methodology.

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Video Retail Influencer YouTube 131

Ignite Social Media

MARCH 22, 2019

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Cleanup for Spring.

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Content UGC How To Hashtag 156

Ignite Social Media

NOVEMBER 13, 2018

As user behavior and the platforms themselves continue to evolve, it’s imperative to adapt to the social media landscape. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. User-Generated Content Becomes More Critical.

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Trends Social Media UGC Authentication 143

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Is my audience on the platform? Definitely.

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Questions Banking Insurance HootSuite 104

Ignite Social Media

DECEMBER 12, 2017

Platform algorithms are placing more importance on video content, with Facebook video receiving, on average, 135% more organic reach than a Facebook photo. Also shoot vertical images and videos for use on platforms where 4:5 ratio is encouraged. If you have a retail location, go in-store and get some content!

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Social Media Content UGC Influencer 239

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Let’s take a closer look.

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Review Brands How To Analysis 128

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

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Social Media Strategy Marketing Retail 161

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. The TikTok videos were also repurposed for TV commercials, but proved to be more effective on their native platform. Case study: Fantastic Furniture . Fantastic Furniture worked with Incubeta to create TikTok influencer content. meccabeauty.

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Case Study Marketing Directory Retail 114

Keyhole.co

MARCH 27, 2024

Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Effective social media marketing requires authenticity and consistency. Beyond the initial 24-hour timeframe, businesses can repurpose Stories into other content formats across different platforms.

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Instagram How To Curation Remix 52

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Its users also spend a lot of time on the platform — an average of 19.6 In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research.

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Ignite Social Media

SEPTEMBER 17, 2018

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. This team has consistent messaging, has implemented Story Highlights and publishes content that is authentic. Create visual consistency.

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Instagram How To Hashtag Retail 153

Social Media Strategies Summit

DECEMBER 17, 2020

As we head into 2021 (with hope on the horizon that we may get back some pre-pandemic normalcy), many of the trends we saw emerge in social media in 2020 will continue to evolve how consumers – and brands – utilize these powerful platforms. Authenticity is crucial to creating meaningful connections with your audience.

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Social Media Metrics Instagram Trends 130

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. PRIORITY PLATFORM: Facebook and Instagram Advertising. PRIORITY PLATFORM: Twitter. TAKEAWAY: Be a resource.

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B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

OCTOBER 16, 2019

Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. According to the platform, user activity is up as well. are on Snapchat), marketers can’t afford to ignore this platform. trillion annually, representing 30% of total retail sales.

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Brands NGO Authentication Campaign 103

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. From a brand building perspective, Instagram acts as a hub for market research, an advertising platform, a source for new advertising content, and a medium to personally connect with customers and fans simultaneously.

Retail 68

Retail Authentication UGC Case Study 68

Hootsuite

JULY 6, 2022

Instagram is a visually-based platform. Using a platform where your customers can see how your products and services might look on them or in their lives is a massive benefit to your sales. Folks are receptive to being advertised products or services on the platform. Promote your Instagram shop on other platforms.

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Hootsuite

AUGUST 4, 2020

When you have a verification badge, everyone who comes across your account will know you are an authentic, trustworthy brand or business. Pinterest verification is similar to getting verified on other social media platforms like Twitter , Facebook or Instagram. Local Retail Store or Local Service (e.g. Source: Pinterest .

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How To URL Template Templates 132

Buffer Social

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Why brands should keep an eye on vertical networks On paper, niche social networks are an excellent idea for brands because you can easily identify a platform with your target audience and craft appealing outreach.

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Social Networking Film GPS Communities 83

Pixlee

OCTOBER 27, 2021

The issue of integrity will continue to pop up, and as the demand for authenticity and transparency continues to increase , more influencers will have to become more transparent with their audience about brands they work with and products they use. Their audience wants to know, and it’s one way they gauge legitimacy.

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Influencer Marketing Discount Retail 75

Hootsuite

JUNE 27, 2022

TikTok is vastly different from every single other social media platform, yes. Bonus: TikTok’s biggest demographics, key things you need to know about the platform, and advice on how to make it work for you? Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic.

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B2B Trends Authentication Film 97

Keyhole.co

JANUARY 22, 2024

Every visual aligns with their brand identity of minimalism and authenticity, creating a cohesive look across both platforms. It must outline guidelines on your brand voice, target audience, and engagement patterns on different social platforms. Every social media platform has its specifications and algorithm.

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Social Media Guidelines How To Hashtag 52