Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

Social Media 106

Social Media Insurance ROI Meme 106

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. Tweets and memes are taking over Instagram. IGTV takes center stage.

Trends 91

Trends Instagram Meme Authentication 91

Buffer Social

SEPTEMBER 13, 2023

After all, an idea is only one part of a published piece of content. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Ignite Social Media

APRIL 2, 2020

Authenticity matters here, so let your hair down! For this functionality to work, you must enable Duets during the final step of the publishing phase via the “Allow Duet and React” button. A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app.

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. And, if you ever publish a post with a typo, people will notice and call you out. It can make or break a campaign or your entire social media marketing strategy. Writing for social media is not an easy job. . Try it free today.

Social Media 145

Social Media Tips Tools HootSuite 145

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. Be authentic Short-form video content is all about authenticity.

Video 112

Video HootSuite How To UGC 112

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you have an idea that you think your audience will enjoy, film it and hit publish. Focus on catering to your niche and staying authentic first. Check out this article for some ideas.

Video 76

Video Film Meme Trends 76

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Learn more here.

Examples 137

Examples Campaign Tips UGC 137

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm.

Library 117

Library Team Social Media Feed 117

Sprout Social

JUNE 22, 2021

In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy.

Platform 110

Platform Social Media Tumblr Reddit 110

Hootsuite

SEPTEMBER 17, 2019

Instagram verification means establishing your Instagram account as the “authentic presence of a notable public figure, celebrity, or global brand.” And, as Instagram explains on its website , your account must also be: Authentic. Instagram says it does not verify general interest accounts like meme roundups.

Instagram 111

Instagram Badge How To Authentication 111

Hootsuite

JANUARY 22, 2020

Whether you outsource content creation, take advantage of free tools, or do everything yourself, having a solid strategy in place make social media management that much easier. Tip : If you don’t have time or budget for high-production content, consider user-generated content , memes , or quick and beautiful images.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

SEPTEMBER 30, 2021

If you want to turn your fans and followers into actual customers, you’re going to need a strategy. That said, some strategies make more sense than others depending on your target audience and what you’re selling. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies.

Instagram 105

Instagram Bazaarvoice Retail Feed 105

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Some of the best social media memes are based on #relatable content.

Types 113

Types Instagram Brands Collaboration 113

Sprout Social

AUGUST 11, 2020

Providing fans with a team or game-specific hashtag to publish to. Embracing memes and humorous content. Meanwhile, major team accounts aren’t afraid to jump on the meme bandwagon. Authenticity is key to creating connections with fans. Want proof? I just need some space. pic.twitter.com/XdzaC8aIrx.

Sports 129

Sports Engagement Social Media How To 129

Pam Moore

SEPTEMBER 26, 2018

I have less than 1,000 followers yet I get approximately 500 – 2000+ views on every story I publish. Facebook, Instagram or cat memes didn't invent fun. Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service? Because I am real, sweaty and raw.

Brands 141

Brands Instagram Meme Banking 141

Likeable

OCTOBER 8, 2019

Advertisers often feel the need to constantly create content, or “hot takes,” that are relevant to what’s happening in the moment—whether it’s politics, holidays, or viral internet memes. Each person’s feed looks the same, and no one wins—not the publishers, the audiences, or the content creators.

Advertising 50

Advertising Authentication Meme Film 50

Writtent Blog

OCTOBER 28, 2013

Before business blogging existed, personal bloggers spent years publishing unique content to the web. Consider the following: Authenticity: Personal bloggers live and die by their ability to provide an honest real-time overview of their lives. Refer to Personal Bloggers. Draw from Popular Media. image credit: Luna Metrics.

Meme 93

Meme Reddit FAQ Blogger 93

Buffer Social

JULY 31, 2023

We’re up for trying all sorts of different strategies for social media! We’d love to help with some ideas if you’re just getting started with your social media strategy and content marketing! Give these strategies a try and see how they help you grow your social media presence!

Social Media 81

Social Media Strategy UGC Meme 81

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

Trends 85

Trends Instagram Feed Feedly 85

Hootsuite

NOVEMBER 28, 2019

Production value tends to be less professional and more raw, which many viewers perceive as more authentic. This could be a holiday, a topic making headlines, or the latest meme! You can choose a continuous feed through one of the publishing tools described at the end of this post that an offer a continuous 24-hour freed.

Video 145

Video Facebook Notification API 145

Hootsuite

APRIL 21, 2022

That’s why we’re sharing 11 ways to optimize your Facebook sales strategy and 4 tools to help you make more sales. 11 ways to optimize your strategy for Facebook sales. Here are our top 11 ways to boost your strategy for making more Facebook sales. How do you take your Facebook sales up a level? Build a community.

Strategy 100

Strategy Brands Facebook How To 100

Pam Moore

SEPTEMBER 26, 2018

I have less than 1,000 followers yet I get approximately 500 – 2000+ views on every story I publish. Facebook, Instagram or cat memes didn't invent fun. Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service? Because I am real, sweaty and raw.

Brands 60

Brands Instagram Meme Banking 60

Buffer Social

SEPTEMBER 11, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) July 12, 2023 Here’s what I’ve avoided: I’ve never posted memes, clickbait, or gimmicky stories. Here are some of the best tips for engaging with people on LinkedIn: Be authentic. Your activity on LinkedIn reflects your knowledge and passion in your field.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pam Moore

NOVEMBER 21, 2018

Read every blog post, social media post and others we publish? You must quit listening to every social media guru touting the next Facebook meme and shiny object. Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service? SoundCloud.

Metrics 60

Metrics Engagement Social Media Training 60

Likeable

DECEMBER 17, 2019

The feed is mostly an endless scroll of short, joyful nonsense, with a refreshing lack of politics, #sponsored content, or publishers jockeying for eyeballs ( for now ). If you’ve spent any amount of time in this strange corner of the internet, you know that nothing of substance is happening here. And that’s precisely what users are drawn to.

Trends 57

Trends Social Media Influencer Feed 57

Oktopost

MAY 16, 2023

What if we told you that there’s a way to boost engagement with your social media posts, appeal more to purchasing decision-makers, see more shares and interactions, grow trust, and grow share of voice without having to upend your entire social media strategy? Generally, one of the core benefits of EGC is authenticity.

Strategy 62

Strategy Content UGC B2B 62

Pam Moore

NOVEMBER 21, 2018

Read every blog post, social media post and others we publish? You must quit listening to every social media guru touting the next Facebook meme and shiny object. Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. We’ll also give you tips on how to craft a creator marketing strategy and answer frequently asked questions.

Brands 126

Brands Collaboration How To Marketing 126

Sprout Social

MARCH 11, 2024

Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. In his role, he’s responsible for using data to bring their respective brand strategies to life on the platform. We’re not just putting stuff on the calendar just to meet a publishing quota.

How To 90

How To Team Real Estate Review 90

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

Meme 61

Meme ROI Hashtag Facebook 61

Hootsuite

MARCH 20, 2023

You can find your current engagement rate by using Hootsuite’s free engagement rate calculator , and boost those numbers by trying the following strategies. Host a giveaway No social media strategy is guaranteed—that is, except for giveaways. This strategy engages both. 19 Engagement post ideas for 2023 1.

Engagement 95

Engagement Analytics Meme Instagram 95

Hootsuite

FEBRUARY 20, 2024

Why this works: Real reviews from real people help to authenticate your brand. Embrace the memes Creating social media content doesn’t always require design talent. Here’s some amazing news: not only are memes very effective marketing tools, but you don’t need to have an eye for graphic design to create them. Try it free today.

Template 106

Template Templates Social Media Diagrams 106

Hootsuite

OCTOBER 12, 2023

Be sure to check back next month for a full roster of what's to come pic.twitter.com/Z052tsivzI — Hootsuite (@hootsuite) September 1, 2023 Whether you outsource content creation, take advantage of free tools , or do everything yourself, having a solid social marketing strategy makes social media management much easier.

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

JUNE 1, 2022

That said, there is some strategy involved in posting the perfect photo dump. Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. And on top of being perceived as better on a moral level, authenticity is what sells. It’s not too polished but gives off a super authentic vibe.

HootSuite 106

HootSuite Marketing Construction Meme 106

Keyhole.co

OCTOBER 14, 2020

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Why TikTok Should Be Part of Your Marketing Strategy. as an attempt to replace Vine. Musical.ly

How To 119

How To Marketing Hashtag Influencer 119

Keyhole.co

NOVEMBER 22, 2023

From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. Publish your page Once you’ve filled in all the necessary information and customized your Page settings, click on Publish Page and go live.

Brands 52

Brands Facebook Marketing Advertising 52