Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

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Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. Here are a few important tips to keep in mind: Develop a content strategy: Plan a series of high-quality posts that showcase your products, brand story, and unique selling points.

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Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. But while a high-quality product and brand purpose are important as ever, the old-school notion that a brand’s tone and delivery should be the same everywhere is crumbling fast.

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. There’s even a Shopping tab on Instagram’s Explore page, making it even easier for users to find products to buy. Tweets and memes are taking over Instagram.

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Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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Buffer Social

OCTOBER 23, 2023

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Explore this verification process to boost your brand's credibility on Meta platforms.

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Ignite Social Media

APRIL 2, 2020

Authenticity matters here, so let your hair down! Instead of focusing on product information and updates, think about how you can continue telling the story of your brand, the people who make it possible, and how your products play a key role in that lifestyle. What is TikTok? Paid Media Opportunities. Ad Units.

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Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Host a giveaway.

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Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. It generated a plethora of memes from the audience in the comment section.

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Hootsuite

MAY 18, 2023

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Short-form video is also generally cheap and easy to produce and requires minimal production effort. For brand partnerships, consider companies that have similar values to yours, or products that are complementary.

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Later

JULY 3, 2020

But with the introduction of such things as Instagram Checkout , where shoppers can buy products on Instagram without leaving the app, and Facebook Shops , which allows businesses to build online stores on both Facebook and Instagram, shopping has become an even bigger part of how people both view and use Instagram in their day-to-day lives. .

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Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Did they launch a new product? That’s why social listening is the most valuable way to mitigate risk.

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Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. What is viral marketing, anyway? For example.

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Buffer Social

DECEMBER 21, 2023

🎉 We’re looking for someone who is product-minded & passionate about delivering performant, accessible and delightful user experiences. I think this one did so well because of a combination of things: it used a trending meme format (from CapCut, which has made coming up with TikToks so much easier!),

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Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

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Likeable

MARCH 26, 2019

Memes : TikTok even has its own meme videos that simply catch on. While the platform is still new, this is mostly a matter of authenticity, which is becoming increasingly more important. So, for brands to join TikTok and stay authentic, they have two options: partner with an influencer or pay for one of TikTok’s ad products.

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Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

How Do You Structure a Productive Brainstorm? So, what does productive brainstorming actually look like? We’ve looked at what a productive brainstorm looks like. Darby’s advice for marketers promoting a physical product: keep the product with you and pull out your iPhone. The imperfect feed is what’s perfect.

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Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. You can use images to create helpful tips, show off your products, or even just share a funny meme. That’s because 56% of users feel closer to brands on TikTok that publish unpolished content featuring real content from its users.

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Sprout Social

NOVEMBER 29, 2022

From edgy social personas to posting fresh memes, storytelling takes many different forms. They’re super authentic and give a review from the perspective of their use cases.” “Rather than just talking about product features, Moment also shares a lot of examples and final images. . ” That's it.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. With the introduction of Instagram Shop , it created a more streamlined way to discover shoppable products, giving users the ability to “Browse Shops”, see “Editors’ Picks”, and more. .

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Social Media Strategies Summit

OCTOBER 21, 2021

Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market. Simply put, it looks a lot like most people’s Instagrams –– full of photos of food, memes, quotes, and pictures of herself, her friends, and family.

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Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. With the introduction of Instagram Shop , it created a more streamlined way to discover shoppable products, giving users the ability to “Browse Shops”, see “Editors’ Picks”, and more. .

Trends 52

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Sprout Social

DECEMBER 9, 2020

New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. You can use the query builder to identify conversations based on terms that relate to your product offering, field, audience interests and more.

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Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

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Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Pairing that with a link that will take followers directly to your products is even better. Countdown a product launch. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Share a good review of your product. Behind the scenes.

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Later

FEBRUARY 16, 2021

Brunette the Label x Smash & Tess’s Product Launch. #1: Spotlighting customers who love your products not only establishes trust with your audience, but strengthens a sense of community. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with.

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Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Record some clips of your most popular products, like Lost Girls Vintage’s Reel below. Along with showing a hot item, they include a bit more information about the product and the designer.

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Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes.

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Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

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Sprout Social

FEBRUARY 2, 2023

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Keep your videos as authentic as possible. Not just trending sounds and memes, but the topics people are talking about. figopet Links to all products can be found on our blog! ?

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Buffer Social

MAY 8, 2019

Its product — a sugar, and sweetener free, natural flavoured sparkling water — launched in 2016, and has since built up strong sales, and a core of die-hard fans, on both sides of the Atlantic. The Ugly Truth started as a product message, but has broadened out to become about society. We’re about living at authentic life.”.

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Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. Mentions of your product or service. If you offer a product, such as gym bands, and customers express an interest in more colour options, you’ve just spotted a new sales opportunity. Plus, you may be missing out on new customers.

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Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. It’s also where millions of people go to discover products and, ultimately, spend some cash. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Source: Kaja.

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agora pulse

JANUARY 14, 2020

TikTok is for sharing fun, meme-related videos. They always focus on a message, funny meme, or engaging challenge. Despite Bytedance’s efforts to present Douyin and TikTok as being the same product, they are actually two separate entities. Marketing your product to Gen Z needs to feature user-generated content (UGC).

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Sprout Social

NOVEMBER 11, 2019

This post from TOMS is a shining example of a simple yet effective tag-a-friend post, speaking to the brand’s heart without promoting a product outright. Perhaps that’s why humor and meme-centric social presences are so popular among the younger crowd. For example, brands trying to post a months-old meme might be seen as out of touch.

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Buffer Social

JANUARY 20, 2022

A social media post for these holidays could be as simple as wishing your followers a happy [fill in the blank], alerting them to your holiday hours, providing a glimpse into how you’re celebrating with your team, or showing how your product fits into timeless holiday traditions.  Brightland

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