Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 98

Engagement Tips Loyalty Metrics 98

Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. Low-budget, and lots of fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Hootsuite

JULY 4, 2022

Is the time and resource investment worth it? No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Artificial intelligence in product development AI in product development helps teams move beyond traditional design and customer preferences.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. Invest time and resources into your content creation. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

AUGUST 2, 2022

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. This is a great strategy for when you don’t have the time or resources to film new videos. Set up a really cool transition and you’re done.

Strategy 177

Strategy Marketing Banking Influencer 177

Oktopost

APRIL 28, 2024

A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. By continuously analyzing social intent data, your team can refine their approaches, making adjustments to improve effectiveness and build stronger, more productive relationships with key accounts.

Social Media 80

Social Media Tools B2B Team 80

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Be authentic & transparent Communities are built on relationships.

Communities 78

Communities Social Media Community building Groups 78

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Often times, it’s from our own internal resources. In other words, we may just be drinking our own Kool-Aid. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 20, 2023

But with 50% of ‘gram users visiting a website after seeing a product or service in Stories, they’re worth using for promos, or to direct people to newly posted Reels. And with over half a million daily users , they could be a valuable resource for brand awareness. Shorts can be up to 60 seconds long.

Buy 110

Buy Video How To Template 110

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. They want a personalized interaction that’s authentic and engaged. Customers expect personalized service that’s more than just resolving an issue quickly.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. ’ It means buying and selling goods, products, or services over the internet. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Other folks on Instagram can tag products too.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 18, 2023

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. Just beware crossing the line into clickbait territory, and stay authentic to your brand voice. As Greg says, “When in doubt write through a lens of empathy and authenticity.

Social Media 119

Social Media Template Templates Skills 119

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. This leads to more targeted, personalized ads.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Often, because they are your fans, they’ll be more than willing to do it for free or in exchange for products.

Campaign 100

Campaign Content How To Influencer 100

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Talk like a human. Are you ready?

Report 62

Report Atlassian Brands Sentiment 62

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic.

ROI 48

ROI Loyalty Embedding Metrics 48

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. Ask for Feedback.

Brands 52

Brands UGC How To Apparel 52

Hootsuite

APRIL 3, 2023

Try sharing your best “how to” tips and hacks in a Facebook Reel: Educational content can help you: Show, not tell, your audience how your product or service can help them. Boost your reputation as a valuable learning resource. Live video is a powerful tool for building authentic connections. Two words: Social listening.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

DECEMBER 16, 2019

In fact, 69% of the respondents in the survey said they either “strongly” or “somewhat” agree that building relationships with influencers was an important strategy for establishing loyalty with customers. It goes without saying that you need to invest a lot of time, resources, and energy into building customer trust.

Influencer 54

Influencer UGC Marketing Loyalty 54

Pixlee

APRIL 17, 2019

times more likely to purchase a product than those who don’t, and 72% of people prefer to learn about a product through video instead of text or images. Instead, brands should drill deeper into analytics to find the people who can best showcase their products and bolster their brand image. Consumers who view video are 1.8

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Pixlee

AUGUST 2, 2019

The choice of tools and features which will comprise your ecommerce stack depend entirely on your business model, product portfolio, long-term development plans, and resources. Brand elements, such as your distinct visual style, mission statement, customer stories, and customer loyalty treatment will help you achieve this.

UGC 51

UGC Loyalty Authentication SEO 51

Ignite Social Media

AUGUST 2, 2022

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. This is a great strategy for when you don’t have the time or resources to film new videos. Set up a really cool transition and you’re done.

Strategy 92

Strategy Marketing Banking Influencer 92

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. This proactive measure not only helped SoFi solve user pain points, it also established the brand as a reliable resource and thought leader in the personal finance niche.

Examples 59

Examples Brands Sentiment Reputation 59

Pam Moore

JUNE 21, 2019

You get what you pay for with any service or product. Chances are finding a resource with the right experience to help your business will save you money and bring a higher return than many of the fly by night social media operations. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Content 113

Content Marketing Loyalty Findability 113

Pixlee

JANUARY 11, 2019

What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display. UGC can strategically connect multiple channels in an effective and authentic way. Offer branded product guides for customers’ research. Looking for inspiration?

UGC 41

UGC Brands Content Loyalty 41

Pam Moore

DECEMBER 9, 2019

Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Streamline resources.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Connecting with your audience in a human and authentic way will bring you a much higher return on your investment than a spam strategy focused on quantity of content over quality. Your content marketing should be the air you and your audience breathes as they experience your brand, not just buy your products. Streamline resources.

Template 78

Template Templates Social Media Content 78

Buffer Social

MAY 17, 2023

Collaborating with reputable and influential partners can elevate a creator or brand's image and credibility , increasing audience trust and loyalty. Jay Acunzo and Melanie Deziel started Creator Kitchen together, combining their expertise to create resources and a community for established creators.

Collaboration 93

Collaboration Social Media Project Reputation 93

The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

Video 131

Video Retail Influencer YouTube 131

Oktopost

AUGUST 4, 2023

They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media. Employee engagement is about more than productivity , after all. Jump to Section Why Turn Your Employees into Advocates?

ROI 62

ROI Real Estate Team Social Media 62

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. Your followers are more likely to forge emotional connections with people they relate to, and emotional connections lead to brand loyalty.

Meeting 94

Meeting Team Social Media How To 94

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. The more engaged and active your customer base is, the more brand loyalty you can expect in the long run.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

MAY 18, 2020

Understanding how people feel about your product, service or industry allows you to stay ahead of trends and give your audiences what they need before they have to ask for it. Tap the authenticity of live video. Shows that video doesn't need to be polished– audiences are happy with quick authentic videos.

Marketing 95

Marketing Skills Data Team 95