Remove Authentication Remove Loyalty Remove Products Remove Resources
article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

B2B 265
article thumbnail

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

One year later: Lessons & resources for communicating during the coronavirus crisis

Sprout Social

Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time. These resources will help you prepare for ongoing adjustments to the new normal businesses and communities are facing.

article thumbnail

5 ways social media listening increases customer advocacy

Sprout Social

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. This insight can steer future product development or marketing strategies.

article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

article thumbnail

How social media network fragmentation will impact your 2024 strategy

Sprout Social

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. People are also using social media to learn about and purchase products. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks.

article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304