The Realtime Report

NOVEMBER 19, 2021

For a brand to establish long-term relationships with the best influencers for their campaign, in terms of reputation and ROI, they should keep the following tips in mind when communicating to their most desirable influencers: Research The Influencer Before You Reach Out. LinkedIn Alexander Frolov and Twitter @aleksandr4bd.

Influencer 209

Influencer Tips Proposal Authentication 209

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts.

SEO 158

SEO Social Media Strategy Hashtag 158

Oktopost

SEPTEMBER 21, 2023

Unless industry regulations impose content restrictions, adding your personality to your posts will create a more authentic and engaging social selling strategy to stand out as a thought leader. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Their user generated content (UGC) is considered to be much more authentic than brand messaging. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers. Who is a brand advocate?

Brands 121

Brands ROI UGC Authentication 121

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. You do not own your social media communities on Facebook, Twitter, Instagram, or LinkedIn.

Content 78

Content Authentication Training Template 78

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it.

Tips 127

Tips Authentication LinkedIn Groups 127

Pam Moore

JUNE 4, 2019

How to increase sales, leads and ROI with conversion rate optimization. Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Template Templates 60

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. A consultant should create quick, authentic, compelling videos. Consultants provide strategic advice to sales and human resources too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Increase ROI across all facets of marketing investment. Better connect with your audience in a human, authentic way.

Training 167

Training Communities Social Media Real Estate 167

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. But there’s much more to the job description.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 118

B2B Apple Consultant Team 118

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Understanding the difference between authenticity and transparency. You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Pixlee

MARCH 30, 2022

As a retailer, how do you stand out from the crowd, while improving ROI, in a saturated social media landscape? Trend #2: The Best Social Videos Are Diverse and Authentic. LinkedIn Post by Jenna Mattoon at Shoptalk. They’re skilled at creating content that resonates authentically with their specific audiences.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

FEBRUARY 7, 2023

In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent. Employees are empowered to post authentically, while feeling confident they’re staying on-brand.

Buy 89

Buy Curation Statistics Survey 89

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Don’t simply post the same ol’ same ol’ stock images and creative for your content, blog posts, videos, Instagram, Linkedin and email newsletter. For example, we hopped on LinkedIn 14+ years ago when they were still in beta.

Brands 105

Brands Authentication Template Templates 105

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Social Media Engagement Data Research shows that 75% of B2B buyers use social media to make buying decisions, and 50% use LinkedIn when evaluating these decisions.

Data 124

Data B2B How To Metrics 124

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Authentic Experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Oktopost

SEPTEMBER 21, 2023

Unless industry regulations impose content restrictions, adding your personality to your posts will create a more authentic and engaging social selling strategy to stand out as a thought leader. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

MARCH 7, 2022

However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? By listening across both LinkedIn and Twitter, you can find ways to best help people at scale– and then help them. Conversion Rate & ROI.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media. They’re strategic marketing initiatives that will maximize the impact of, and the ROI from, social.

B2B 62

B2B Metrics Comparison Education 62

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Pam Moore

JULY 20, 2020

Make sure your communication is authentic, helpful, human and kind. Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. How to continue to build relationships via authentic conversations. The power of emotional currency and how to get more of it authentically to grow your business.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

Make sure your communication is authentic, helpful, human and kind. Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. How to continue to build relationships via authentic conversations. The power of emotional currency and how to get more of it authentically to grow your business.

Strategy 78

Strategy Marketing Authentication eBook 78

Pixlee

NOVEMBER 20, 2018

This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using. Trend #5: The Demand for Authentic Content will Increase. Thus, the demand for authenticity and transparency will continue to rise in 2019.

Influencer 75

Influencer Trends Brands UGC 75

Pam Moore

DECEMBER 19, 2017

The only guarantee we have with Facebook and any of the other top social networks such as LinkedIn, Twitter, and Instagram is change. However, the continuous change shouldn't stop you from planning, learning and continually optimizing for better ROI. So where do you start?

Facebook 166

Facebook Marketing Training Template 166

Sprout Social

APRIL 26, 2022

This will help your leaders—and you—feel more comfortable and communicate more authentically. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.”. Using these as a way to test your strategy while demonstrating ROI can help get executives—and you—more comfortable.

Strategy 84

Strategy How To Training ROI 84

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. I have seen this happen in real life and I can tell you the smile on their face when they succeed is far better than any quantitative ROI metric.

Metrics 96

Metrics Social Media Marketing ROI 96

Pixlee

DECEMBER 8, 2020

There’s a lot to learn from them, especially regarding the authentic human interaction with your clients and potential customers. . This data is measurable and allows you to know what brings high ROI. Having a seasoned social media creator in your office can elevate the whole team!

Social Media Management 96

Social Media Management Social Media Brands Content 96

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. RAMs are not good for ROI.

Social Media 166

Social Media Marketing ROI Metrics 166

Pixlee

AUGUST 13, 2019

When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Naturally, the demographics and behaviors of Snapchat users aren’t the same as those on Twitter or LinkedIn. By asking permission , brands can create authentic connections and source content to use in ads. .

UGC 40

UGC Brands Content ROI 40

Pam Moore

MARCH 4, 2018

Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Our agency, Marketing Nutz can help you get on the fast track to achieving your goals and increasing ROI of every dollar invested in marketing, branding, content and digital. What if I told you there is no magic easy button?

Feed 165

Feed Feedly News Social Media 165

Pam Moore

SEPTEMBER 23, 2016

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60