Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. Think Beyond Social Media.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. If they have a post that you can comment on in an authentic way, do so. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Webbiquity SMM

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous!

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. Sure, new products are exciting.

Examples 177

Examples Brands Avatar Authentication 177

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

B2B 62

B2B Marketing ROI Hubspot 62

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. The De-Siloing of Social Commerce. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

agora pulse

MAY 8, 2019

This applies to your website content as well as your social media posts. You can showcase more authentic content in this manner such as behind-the-scenes action or Q&A sessions where your audience can ask you anything. Their blog and/or social media followers trust them immensely and value their recommendations.

Organization 128

Organization How To Hubspot Feed 128

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? According to recent social media statistics , users love TikTok for its short, 15-second videos. They are looking for more authenticity, purpose, and transparency. billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Convince & Convert

NOVEMBER 24, 2015

David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing. Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly. Newsjacking.

Marketing 180

Marketing Hubspot Education Travel 180

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Buffer Social

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Team 70

Team Social Media FAQ Sample 70

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Rebekah Radice

APRIL 30, 2018

Authentic Experience. Source: Hubspot. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Waxing UnLyrical

NOVEMBER 22, 2011

Ashton Kutcher has for a while been the darling of the social media/celebrity Twitter set. Conventional social media wisdom would have us think that Mr. Kutcher is sacrificing engagement with his fans. Take a look at this recent study by HubSpot. Guest post by Jen Zingsheim. Until recently. Don’t believe me?

Engagement 175

Engagement Hubspot Analysis Social Media 175

Rebekah Radice

APRIL 30, 2018

Authentic Experience. Source: Hubspot. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pam Moore

MARCH 14, 2019

From lead capturing and subscription-based platforms to shopping cart and social media, and one that integrates them all, these tools will make a huge difference in your business. At Marketing Nutz , we’ve been using SamCart for the past year and a half for our Social Media Training Academy. I am not kidding. Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

From lead capturing and subscription-based platforms to shopping cart and social media, and one that integrates them all, these tools will make a huge difference in your business. At Marketing Nutz, we’ve been using SamCart for the past year and a half for our Social Media Training Academy. I am not kidding. Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Pixlee

DECEMBER 13, 2021

As long as your values are authentic, well-defined, and you strongly believe in them, it’ll be easier to win over eco-friendly consumers who appreciate those values. Employee-generated content, like UGC, works well across your marketing platforms like website pages and social media. These are your values.

Strategy 52

Strategy UGC Brands Apparel 52

Convince & Convert

FEBRUARY 1, 2016

A Holistic Approach to Social Media. 76% of teens use social platforms. While the debate wages on as to whether or not they’re heavily addicted, you can safely bet money that the content you are sharing across your social media channels will be seen by Gen Z. Create visual content and use links.

Content 60

Content Tips Analysis Curation 60

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. You can even share them on social media. Source: Koeppel Direct. Don’t be shy to go Live. Brand Videos.

Types 119

Types Video Content Case Study 119

Later

NOVEMBER 13, 2019

To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #4: A Focus on Authenticity . View this post on Instagram. This one here?

Instagram 85

Instagram Trends UGC Meme 85

Sprout Social

FEBRUARY 23, 2023

When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up. Communications and social media are a match made in heaven.

Social Media 111

Social Media Brands Press Release Sentiment 111

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Location Targeting an audience by location is one of the quickest ways to reach your desired crowd on social media. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

FEBRUARY 21, 2024

From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. Streamlined process Have you ever wondered when you should publish a social media post or what types of content resonate most with your audience?

Report 104

Report Data Hubspot Metrics 104

Writtent Blog

JUNE 13, 2013

During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects. Laura Roeder is the founder of LKR Social Media , a company that creates training courses for small businesses to learn how to leverage social media and online marketing. Be authentic.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Writtent Blog

APRIL 22, 2013

Social Psychologist Charles Nemeth has found that arguments framed in “devil’s advocate” style actually strengthen the audience’s original position. Being completely authentic about issues and mistakes isn’t just strong customer service, it can determine your company’s success. Integrate Social Sharing.

Tips 111

Tips Statistics Wireless Research 111

Sprout Social

JUNE 30, 2021

Seventy-one percent of consumers say social media posts by friends or people that they know influence their purchasing decisions , according to research conducted by The Harris Poll on behalf of Sprout Social. It starts with your business being authentic and truly caring about its audience. Be authentic.

Brands 138

Brands Loyalty Hubspot Authentication 138

Sprout Social

OCTOBER 23, 2018

In her presentation on navigating the complex landscape of social, LinkedIn’s Ty Heath, Global Lead of Marketing Development, built off some of Helander’s points, noting that trust plays the most important role in what we do. B2B success is marked by how strong and authentically connected your employee network is.

Hubspot 69

Hubspot B2B Team Conversation 69

Sprout Social

APRIL 12, 2021

Here’s a comprehensive guide on how to define a target audience and reach them through social media. Another major target audience group for Canva is social marketers who need to create captivating visuals for their brand’s social media and digital campaigns. This amplifies your social media branding efforts.

Social Media 131

Social Media How To Loyalty Groups 131

Sprout Social

DECEMBER 29, 2022

Key features: 40+ integrations including HubSpot, Google Drive, Slack and Zoom. Sprout Social. At Sprout Social, our expertise is in social media management , an essential part of your digital marketing toolbox. Social analytics, engagement, publishing, monitoring and listening. Unlimited free client users.

Collaboration 101

Collaboration Software Project Tools 101