Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Instagram Carousel Posts and Memes Will (Continue to) Go Viral.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. For example, they tether their content to specific events — a basketball game or Monday Night Football. That’s a massive chunk of their workload.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

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Keyhole.co

OCTOBER 30, 2023

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

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Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

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Social Media Banking Brands Sentiment 74

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Step 3: Automate marketing with a social media management tool.

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Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

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Tips Marketing Press Release Influencer 122

Buffer Social

OCTOBER 23, 2023

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions.

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News Social Media Airlines Collaboration 71

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

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Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. Influencer marketing on IGTV is definitely a trend we expect to see more of in the future. Instagram Trends 2020 #5: Memes are Taking Over.

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Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. The Side Chik is the first new menu item since rapper 2 Chainz became Krystal’s head of creative marketing. Promote an upcoming event. Get your audience pumped up for an upcoming event.

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Types Instagram Brands Collaboration 116

Likeable

FEBRUARY 12, 2020

With 22 percent of internet users worldwide saying that their main reason for using social media is to watch/follow sports events, it’s clear why so many sports brands and teams have revisited their social media game plans (pun intended). For starters, always be authentic. million impressions on social media.

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Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. It filled a need at a time when everyone was just starting to take influencer marketing seriously. Influencer marketing works.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. View this post on Instagram.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Sprout Social

NOVEMBER 28, 2022

In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. Share a trending meme. Where would social media be without memes ? Sharing trending memes or your spin on them is always a topical, fun way to rack up engagement. Consider creating your own filters for events you throw.

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Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

Tips 60

Tips Marketing Press Release Influencer 60

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Double down on influencer marketing and user-generated content. If you haven’t already dipped your toe into the influencer marketing pool, now is as good a time as any.

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Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. Orkney Library’s unstructured, hyper-organic attitude toward social is a clear deviation from that of a traditional marketing department. We don’t operate like that at all. Make connections.”.

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. Can you help?

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Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

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Buffer Social

DECEMBER 3, 2020

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. My name is Shakivla Todd and I am the Marketing Associate for IFundWomen.

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Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. Studies show that people view TikTok as “authentic, genuine, unfiltered, and trendsetting.” Unlike other social media marketing strategies, with TikTok, you actually want your videos to blend in with the crowd. Source: TikTok.

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Buffer Social

JANUARY 20, 2022

For example, we had a variety of posts for Black History Month, including a spotlight on Black-owned businesses and a call for followers to share their favorite Black social media marketers. You can post a meme of an animal smiling, or showcase team members smiling big! Day February Black History Month (U.S.) What are your values?

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Later

NOVEMBER 13, 2019

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram Aesthetic Trends #4: A Focus on Authenticity . View this post on Instagram.

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Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. But what happens when every brand does just that?

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Sprout Social

JULY 11, 2016

Ever since its early implementation, a hashtag has been made popular because of the event or idea it was associated with. In 2007, anyone on Twitter could type in #SWSX and see what events at the Austin based conference were trending. Maybe that’s why marketers are often mystified as to how to create a branded hashtag that goes viral.

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Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. How do you learn from your community to help guide your marketing and product development strategy?

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Writtent Blog

OCTOBER 28, 2013

Consider the following: Authenticity: Personal bloggers live and die by their ability to provide an honest real-time overview of their lives. Integrating memes, trending television shows and films, or even celebrities into your content gives you an almost unfair advantage. Marketing Conference Twitter Streams.

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Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

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Hootsuite

NOVEMBER 28, 2019

Production value tends to be less professional and more raw, which many viewers perceive as more authentic. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood. Holidays, trends, and special events. Performances and live events.

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Pam Moore

MAY 18, 2020

The reality that many of our agency clients were cancelling events, projects and needing us to help them pivot immediately. If you don't know what a Karen hair cut is, just google it and pick your meme flavor. It seems like forever yet at the same time it feels like yesterday that reality sunk in. That I care. That I listen.

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Later

JANUARY 27, 2021

The link in your Instagram bio is valuable real estate as you can use it to drive traffic to your website, product shopping pages, blog posts, events, and more. . By investing in authentic storytelling, they’re able to share their unique value proposition and relevant product information without coming across as overly promotional.

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Pam Moore

NOVEMBER 21, 2018

However, you MUST do the double click and understand exactly how engagement metrics matter to your business and exactly what you should be measuring to help measure your success and progress toward achieving your content marketing goals and objectives. What did 3,000 top marketing leaders say when asked if they engage publicly on Facebook? .

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