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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. With the videos, followers get to see my face which feels more authentic as I’m just using the TikTok green screen feature to record them.

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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

There are also interesting ways to film videos that don’t feature people, such as a whiteboard-style video that uses text or a POV video that features someone’s hands or your brand mascot. If you make consistently authentic content, your audience will find you. What is your unique perspective and sense of humor?

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). Here are some tips to think about as you film your next Reel, TikTok, or Short: Start with what you have The ease of creating short-form videos is one of its main attractions. What is short-form video content?

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Sure, LEGO is a prime playground catering to the entertainment and education of children. Going a step ahead, LEGO actively advocates for education and social change.

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7 steps to a successful social media video marketing strategy

Sprout Social

We’re not limited to TV-style ads or perfectly polished educational videos. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Planning the shoot for optimal filming. Writing a script.

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How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

Buffer Social

Plus, he added that it’s not all dancing—there’s plenty of educational content on the platform, too.  Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand.

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