Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

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Sentiment Marketing Analysis Loyalty 132

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But first, why you need to grow your Twitter profile?

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Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

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Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

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Report Atlassian Brands Sentiment 66

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Their Twitter profile proudly displays #BlackLivesMatter. Why is brand reputation important? Today, consumers expect more from a brand.

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Reputation Sentiment Loyalty Nielsen 90

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. This creates an authentic social media presence that stands out from other brands.

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Engagement Tips Loyalty Metrics 106

Sprout Social

SEPTEMBER 10, 2020

Marketers today are laser-focused on metrics (particularly conversions) and growth. While the purpose of UX isn’t necessarily to increase your conversion rate, it can be a byproduct of creating a better experience. The conversational Q&A format doesn’t feel like a traditional form and that’s a good thing.

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Tips Sentiment Marketing Real Estate 127

Keyhole.co

MARCH 30, 2023

They can use social monitoring tools to see what people say about them on Twitter, Instagram, and other social media sites. Tip: If you notice a lock symbol next to that, you must authenticate your profile on Keyhole. From the left navigation panel, select Sentiment. Filter posts and see the respective sentiments.

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Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

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Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

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Twitter Tips Notification Sentiment 99

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below.

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Brands Sentiment Conversation Hashtag 115

Oktopost

JULY 4, 2022

Note: Be sure to look for a social media platform that includes sentiment analysis. Today, people don’t want to interact with a brand on social media, they want real conversations with other professionals. In fact, we recently used employee advocacy to increase social conversions by 266%.

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B2B Social Media Management Metrics Social Media 131

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. It all starts with awareness.

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Content Metrics UGC Conversation 143

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Social media statistics show over 4.26

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Social Media UGC Content Loyalty 52

Hootsuite

JANUARY 22, 2020

In simple terms, it involves monitoring the conversations people are having on social media about your business niche. If your business has a physical location or storefront, use geo-search to filter for local conversations. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

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Social Media HootSuite Template Templates 145

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Enter social media moderation.

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Eventful Social Media How To Sports 115

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Position your brand as authentic. The result?

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Marketing Authentication Template Templates 102

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. There’s a direct link between reputation management and conversions. Both may have a negative impact on your brand’s public image and conversions. Here’s how. Social media testimonials (i.e.,

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Reputation Strategy Tweetdeck Review 137

Sprout Social

JUNE 22, 2021

36% of consumers follow brands on Twitter. Why you should be on Twitter. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. Key Stats: 199 million daily active global users. million US users. Average time spent per day: 31 minutes.

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Platform Social Media Tumblr Reddit 119

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. Startup company gazeMetrix opens up for an entirely new way of monitoring online conversations. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter.

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Brands Aggregator Curation Hashtag 264

Sprout Social

APRIL 26, 2022

Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D. Not all executives will care about building a personal brand on Twitter. This will help your leaders—and you—feel more comfortable and communicate more authentically. Any recommendations?

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Strategy How To Training ROI 87

Sprout Social

MAY 9, 2022

Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. And since College Decision Day is one of the happiest days of the year, 98% of those Tweets had a positive sentiment.

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Education Marketing Reddit Class 85

Almost Savvy

OCTOBER 4, 2012

Among the millions of debate-related tweets on Twitter, there was a completely insensitive and inappropriate tweet about President Obama’s grandmother. Within minutes of the now-infamous tweet from the KitchenAid account, it was deleted and reappeared on an individual’s personal Twitter account. Targeted apology.

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Social Media Brands Reputation Authentication 243

Sprout Social

DECEMBER 9, 2020

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. In addition to this, you can also use social listening tools to dig deeper into conversations about what’s trending on the internet and what people are talking about.

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Trends Hashtag Meme Sports 127

Unmetric

JUNE 11, 2019

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Salesforce Social Studio is a social media management suite that allows you to listen to real-time conversations about your brand. By analyzing conversations, brands can curate content that best resonates with their audience.

Analytics 125

Analytics Tools Social Media Curation 125

Likeable

OCTOBER 9, 2018

Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation. Authenticity matters now more than ever. Wendy’s is a brand that’s received plenty of buzz this year, whether from #NuggsForCater or its “We Beefin?”

Advertising 59

Advertising Authentication Influencer Sentiment 59

Almost Savvy

OCTOBER 4, 2012

Among the millions of debate-related tweets on Twitter, there was a completely insensitive and inappropriate tweet about President Obama’s grandmother. Within minutes of the now-infamous tweet from the KitchenAid account, it was deleted and reappeared on an individual’s personal Twitter account. Targeted apology.

Social Media 190

Social Media Brands Reputation Authentication 190

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. But these conversations on messaging apps aren’t just happening between friends and family, but also between consumers and brands.

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Trends Social Media Instagram Platform 182

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. Use social listening data to find and engage with important conversations across your accounts.

Brands 99

Brands Fashion Eventful Hosting 99

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. To figure out where you stand on the positive/negative spectrum, you need to analyze these conversions. What is a social media sentiment analysis? Why is social sentiment analysis important?

Sentiment 145

Sentiment Analysis Template Templates 145

Almost Savvy

OCTOBER 4, 2012

Among the millions of debate-related tweets on Twitter, there was a completely insensitive and inappropriate tweet about President Obama’s grandmother. Within minutes of the now-infamous tweet from the KitchenAid account, it was deleted and reappeared on an individual’s personal Twitter account. Targeted apology.

Social Media 163

Social Media Brands Reputation Authentication 163

Sprout Social

APRIL 21, 2020

As of April 21, 2020, the total Twitter conversation volume around sustainability was upwards of 41,000 messages, with conversations including #SustainableFashion growing 7% from January to February. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. Keep Reading: [link].

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Retail Trends Fashion Marketing 104

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

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Sentiment Analysis Social Media How To 109

Sprout Social

AUGUST 19, 2021

Twitter is experimenting with a new card format that features a large “Shop” button, as well. Oh Polly has wasted no time, setting up themed collections with scroll-stopping images that build trust with consumers and drive conversions. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

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Examples Tips Patterns Instagram 133

Sprout Social

MAY 4, 2021

Twitter is experimenting with a new card format that features a large “Shop” button, as well. Combine these insights with routine listening practices to create more inspired conversion experiments. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports. 3 ways to increase sales on social media.

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Retail Instagram Buy Social Media 139

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. What is online social listening?

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Reddit Tumblr YouTube Review 100

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

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Influencer Social Media ROI Social Media Management 116