article thumbnail

The Meme-ification of Instagram

Buffer Social

We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. The Trend on Instagram: Less Polish, More Authenticity. Memes included. Memes are clever.

Meme 75
article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Because this is a question-and-answer platform, it’s the perfect place to raise awareness about your products/brand and demonstrate competence in your niche, effectively maximizing brand trust. Instead of only posting promotional videos and memes, this beauty brand enriches its content strategy with educational videos.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

Meme 61
article thumbnail

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull is one such brand that uses memes and viral trends and creates on-brand content style and brand image. The team boasts a whopping 11.2

article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Embrace authenticity. But that’s exactly why authenticity hits hard. I dare you to find me some more authentic content than this smiling baby. View this post on Instagram. dollarshaveclub.

Products 145
article thumbnail

Instagram Gets Reel(s) About Going After TikTok

agora pulse

The end result is the platform-wide creation of video memes and creative marketing content. . Users can create fun, short video versions of their favorite online jokes or memes by tapping Reels’s extensive music catalog. . Focus on being your authentic self rather than trying to appear perfect all the time. . In Conclusion.

Instagram 146
article thumbnail

Social-Led Brands Are the Future—Here’s Why

Hootsuite

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. In short: Brands help consumers differentiate between competing products, and make choosing the right one easier. Forget your marketing degree and crank out some dank, industry-related memes. Experiment with language.

Brands 114