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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

Even if you’re just resharing a customer photo on social media, crediting the original poster is not enough. Does it fit your overall brand message or align with a specific campaign? This is important for both social media channels and more traditional marketing endeavors, like email campaigns or on-site inspiration galleries.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. You can use different types of interactive content depending on your marketing objective, the campaign, and your target audience. Embrace Authenticity Through Real-World Stories .

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A 7-Point Guide to Writing an Effective Influencer Brief

Pixlee

Generally speaking, the brief should include everything from campaign goals and deliverables to legal terms and brand information. . You’ll undoubtedly want certain results from this campaign – you’ll be keeping a close eye on user engagement metrics , for one – but you still need the influencer’s content to be authentic.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

The key is to only use tools that help you automate and simplify authentic activity on Instagram. Here are some more tips for growing your Instagram audience through authentic engagement. Simply crediting the original poster is not enough. You can also identify potential influencers to reach out to, follow, and partner with.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce. It then used some of these stories to create campaign posters which were distributed online and on billboards in the towns where each featured story came from. Source: KPMG How do you accomplish this?

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A Straightforward Approach to User Generated Content that Connects

Buffer Social

The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy. You need a proper strategy in place.

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