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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Brand authenticity matters. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram.

B2B 259
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

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How to find & vet content creators for your next campaign

Sprout Social

The thing is—consumers trust content from creators because it feels authentic. Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. Ask your followers.

Campaign 105
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. This is where customer marketing comes in.

Strategy 123
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. Their Facebook group has 3.2

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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

B2B 118
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3 ways to adapt content for the era of social media entertainment

Sprout Social

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.