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How to find & vet content creators for your next campaign

Sprout Social

Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. In that case, you may want to reach out first thing and see if they would be the right fit for your campaign or strategy.

Campaign 103
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Personalized marketing allows brands to increase brand loyalty and build lasting relationships with their customers.

B2B 259
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Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly.

Loyalty 86
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. So how can a small business create an achievable marketing strategy that gets results?

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How B2B influencer marketing will grow your brand

Sprout Social

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. Other internal teams can also use it to ensure they’re ready to support the campaign.

B2B 115
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Social media personalization: The opportunity and risks to consider

Sprout Social

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.