Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. UNO Targets Enthusiasts.

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Brands UGC Authentication Comparison 120

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

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Retail Trends Fashion Marketing 103

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. We spoke with three B2B marketers who are experimenting with and finding success on TikTok. Published on.

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B2B Brands Marketing How To 135

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 127

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Top 5 Content Marketing Influencers and Experts are women.

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Content Nielsen Marketing Badge 170

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 113

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

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Report Atlassian Brands Sentiment 65

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. Of course, if you’re a food brand, go crazy with creating mouthwatering videos, appetizing close-ups, and fun recipes for your followers.

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Types Delicious UGC Bazaarvoice 177

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shoppers Go Online.

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Retail Trends UGC Mobile 52

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

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Types Instagram Brands Collaboration 117

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. Source: Slack Twitter.

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B2B Social Media Brands Hubspot 150

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.

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Groups Groups Resources Engagement 95

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 131

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on.

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Buy Brands Survey Apparel 143

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers.

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Retail Trends UGC Authentication 55

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok). Retailers go all-in on Instagram and TikTok.

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Social Media Strategy Exercises Retail 111

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. From formal wear to iPods, the store is huge and even equipped with a café.

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Brands Blogger Retail Case Study 156

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

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Social Media Strategy Marketing Retail 161

Pixlee

SEPTEMBER 3, 2020

Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns.

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Brands Content Authentication Campaign 77

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

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Trends Retail UGC Authentication 75

Pixlee

OCTOBER 27, 2021

2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. It may not be a strictly 2021 trend, but micro influencers (and really, anyone posting about your brand on social media) are incredibly effective for ecommerce brands.

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Influencer Marketing Discount Retail 75

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Influencer Engagement Fashion Retail 211

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. They absolutely love it!

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Retail UGC Apparel Social Media 41

Social Media Strategies Summit

OCTOBER 16, 2019

are on Snapchat), marketers can’t afford to ignore this platform. Why is Snapchat so crucial for brands? trillion annually, representing 30% of total retail sales. trillion annually, representing 30% of total retail sales. As more and more marketers turn to Instagram Stories, there is less competition on Snapchat.

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Brands NGO Authentication Campaign 103

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

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Report Brands Facebook Nielsen 274

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

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Social Media Brands Meme Real Estate 91

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

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Social Media Brands Content Guidelines 87

Pixlee

MARCH 24, 2021

Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. . This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Here’s why you should take advantage of this area of marketing. The world of advertising has changed in recent years.

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Brands Marketing Apparel Influencer 56

Buffer Social

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

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Sample Samples Marketing Education 71

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight?

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Brands Fashion Eventful Hosting 97

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. .

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Influencer Trends Marketing Authentication 73

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

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Small Business Marketing Retail Education 91

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

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Engagement Brands Review Influencer 135

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. More Brands Will Go Live.

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Trends Social Media Authentication Instagram 193

Later

JULY 22, 2020

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! Whole Foods Market . Fenty Beauty .

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Strategy Brands UGC Marketing 58

Sprout Social

MARCH 26, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Here are four examples of brands excelling in the new normal: The Shedd Aquarium .

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Brands Brand Monitoring Class Authentication 95

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

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Brands How To Hashtag Applications 143