Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In fact, over 78% of social sellers who utilize LinkedIn to engage with prospects outperform their peers who aren’t social selling.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Olivia Messina is Oktopost’s Social Media and Community Manager. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

Social Media 69

Social Media Social Media Management B2B Apple 69

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. You can also assign tags to your Threads for even more granular reporting, so you can measure their performance with ease.

Engagement 69

Engagement Case Study Overview B2B 69

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66

Report Atlassian Brands Sentiment 66

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, experiment with the format and use it as part of your social media content strategy to keep up with the trends. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content. All the best!

Trends 193

Trends Social Media Authentication Instagram 193

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way.

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Sprout Social

APRIL 26, 2023

Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. Add the link to your comments to test it for yourself LinkedIn is already the organic platform that B2B content marketers find the most effective.

LinkedIn 108

LinkedIn Comments URL Engagement 108

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Well, authenticity is a key factor. How should it look?

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

AUGUST 17, 2022

Want to hear more from renowned B2B marketing leaders? Every single B2B marketer is currently overwhelmed by the amount of potential marketing technology tools at their disposal. Are you using the right social media management solutions to increase the impact of your organization’s social media campaigns on the business?

Social Media 174

Social Media B2B Apple Software 174

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. This applies to marketing campaigns, how you talk to customers and so much more. “How For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Easier to use?

Brands 94

Brands How To Sentiment Social Media Management 94

Webbiquity SMM

APRIL 12, 2022

Your customers will likely be flooding your social media accounts’ messaging channels looking for answers. There are plenty of tools available to help you manage these campaigns. People will be talking about you – and part of your job as a social media manager is to monitor what people say about your brand.

Social Media 189

Social Media Policies How To Guidelines 189

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 138

Social Media Metrics How To ROI 138

Oktopost

JUNE 13, 2023

With the right strategy – one that leverages all the different aspects of social media marketing, from community management to lead gen – brands can amplify reach far beyond their original digital footprint, see more conversions, a higher share of voice, and a strengthened status within their industry. What is social selling?

Social Media 75

Social Media Engagement Platform B2B 75

Sprout Social

DECEMBER 20, 2023

Start your free Sprout trial Scheduling and publishing Efficiently plan, schedule and publish social posts from a centralized social media calendar. Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Hootsuite

DECEMBER 10, 2019

True purpose is more than just a marketing campaign based on the new social media trends. TikTok’s authenticity reflects the new social media trend to shift away from glossy, staged content. For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The average visit lasted 7.27

Statistics 141

Statistics LinkedIn Marketing B2B 141

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 62

Social Media Metrics How To ROI 62

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. It’s just more authentic and believable that way. Post it to your Facebook page.

FAQ 137

FAQ Content Consultant Social Media 137

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

Kikolani

NOVEMBER 29, 2010

Annette, a friend and former collegue of mine, is an Internet Marketing Specialist who enjoys social media and SEO. Her blog, Social Big Top , covers blogging, social media, management, SEO, and more. Her blog, PPC Strategies , covers B2B search marketing, bid mangagement, Internet marketing, PPC, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

DECEMBER 10, 2019

Yet too many marketers and brands go about social media marketing the wrong way. They run social media campaigns haphazardly, without any solid plan or strategy. Creating a social media calendar. Investing in social media management tools. Conducting a social media audit.

Social Media 155

Social Media Marketing Influencer Survey 155

Oktopost

MAY 2, 2022

Whitney Blankenship, Senior Content Marketing expert, shares insights on breaking through writer’s block and authentically reaching your customers. . Humans love a good story – and when it comes to B2B marketing, the same truth applies. Content plays an integral role in the B2B buyer journey simply because content adds value!

Content 174

Content B2B Social Media Management Apple 174

Hootsuite

JULY 13, 2023

Targeted ads Social media ads are a great way to generate leads, particularly because social media platforms allow super-specific demographic targeting. Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info. See more LinkedIn stats here.)

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

MAY 30, 2023

How law firms are using LinkedIn: Brand awareness campaigns. Creating educational content for B2B audiences in areas like contracts, commercial real estate, business setup, and related fields. For lawyers, it best suits independent or small teams since it’s all about showing personality, and users want authentic, candid content.

Social Media 79

Social Media HootSuite Template Templates 79