Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. Explore personalized messaging over mass communication.

B2B 122

B2B Authentication Social Media Meeting 122

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns. Ultimately, having marketing campaigns on multiple channels will be vital to building trust and credibility with customers.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

B2B 136

B2B Brands Marketing How To 136

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 238

Advertising Social Media Strategy Authentication 238

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. You’re going to need to prioritize building trust within your brand’s community. We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here.

Influencer 163

Influencer Marketing B2B Authentication 163

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s all about authenticity and relatability.

Influencer 107

Influencer Marketing Collaboration ROI 107

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors.

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Producing podcasts is another task.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns. Why Instagram influencer marketing campaigns? Why is that so? billion by 2025.

Influencer 52

Influencer Campaign Instagram Data 52

Oktopost

SEPTEMBER 28, 2020

For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. As for brands, many digital campaigns are missing the mark when it comes to driving awareness and increasing engagement. Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

Brands 129

Brands Authentication Communities Campaign 129

Oktopost

MARCH 24, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? How do you build a community through rebranding? When it’s time to shift the focus of your community and hone in on who your ideal audience is, how do you reconcile the community you’re building with the one you’ve already built? Episode Summary.

B2B 69

B2B Apple Hosting Meeting 69

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Olivia Messina is Oktopost’s Social Media and Community Manager. She also hosts Oktopost’s B2B social media podcast, Behind the Post. Meet Olivia. Love Going Behind the Post?

Social Media 69

Social Media Social Media Management B2B Apple 69

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”). Brand can inspire.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”). Brand can inspire.

Authentication 78

Authentication eBook Brands B2B 78

Later

APRIL 7, 2021

With the right strategy, influencers can increase brand awareness, drive sales, and create a community of advocates. Their power stems from their authenticity. Influencers can build an authentic bond with their audience and become a reliable source of inspiration. Influencer Marketing Doesn’t Work for B2B Brands.

Influencer 80

Influencer B2B Instagram Price 80

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. I am so excited about our new campaign Work It Out @JCWI_UK. 6 of the Best B2B Brands on Social Media Now. Conclusion.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Engaging with posts and comments in a way that feels genuine and authentic. A reminder that even B2B social customer care should be person-first.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. This is especially important for B2B brands. 1000% recommend.

Conversation 137

Conversation Review Marketing How To 137

Social Media Strategies Summit

FEBRUARY 21, 2019

Building on Vanessa’s deep understanding of her target market and our research, we determined that building a community of micro-influencers was the right approach for DVD Netflix. You can buy followers but you can’t buy authentic engagement, especially about a business with a long tail such as a catalog of over 80,000 titles.

Influencer 100

Influencer Authentication Guidelines Communities 100

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Pam Moore

JULY 6, 2020

A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside. Buyer Persona Worksheet (editable templates for b2b and b2c). Related Stories 10 Reasons We All Need Community in Business and Life Welcome to the Participation Age: Is Your Digital Brand Ready? Brand can inspire.

Brands 78

Brands eBook Template Templates 78

Sprout Social

APRIL 9, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. What you can learn: Be authentic and transparent about who you are. Our community is at the heart of everything we do at Peloton. View this post on Instagram.

Resources 137

Resources Communities Instagram Overview 137

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. True purpose is more than just a marketing campaign based on the new social media trends. Use new video formats to build community.

Trends 145

Trends Social Media CPA Sports 145

agora pulse

DECEMBER 23, 2020

This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Reading about experts’ experiences with social media campaigns can provide invaluable inspiration. Check out these books: 17.

Skills 195

Skills Social Media Marketing Influencer 195

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Almost 58.6% Almost 58.6%

Social Media 103

Social Media Brands Template Templates 103

Pixlee

NOVEMBER 25, 2019

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. This could get your event trending and also provide an easy way to find photos from the event for use in later marketing campaigns. Don’t forget about the lighting of your venue.

Hosting 53

Hosting Eventful Influencer Authentication 53

agora pulse

OCTOBER 1, 2019

Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time. Create them today, and submit them for approval.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. If you want to run social media ads to increase sales by both targeting cold traffic and running retargeting campaigns, get your ad campaigns approved ahead of time. Create them today, and submit them for approval.

Social Media 135

Social Media Small Business How To Campaign 135

Hootsuite

JULY 13, 2023

Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info. Source: TikTok Social listening Social listening is the act of monitoring social media platforms for mentions or discussions of your brand, products, campaigns, or industry. Cultivate community and encourage interaction.

Social Media 98

Social Media HootSuite Analytics Newsletter 98