Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. Wondering how you will find the right crowd among a whopping 4.59 billion social media users? It’s probably because you don’t know exactly whom to target.

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Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools. Graphic design.

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Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy.

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Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. How to do that, you ask?

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Social Media How To Metrics Sentiment 59

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. How do you know when engagement is dropping off? What is social media engagement?

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Engagement Social Media How To Metrics 144

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

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yMarketingMatters

MARCH 14, 2017

On your LinkedIn home page, you have the option to share your content – posting updates – in two ways: (1) “Share an article, photo, or update” OR (2) “Write an article” You can share your content in two ways: (1) “Share an article, photo, or update” or (2) “Write an article”.

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Visually SM

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media?

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Keyhole.co

JANUARY 22, 2024

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

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Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

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Social Media Strategies Summit

JULY 16, 2022

For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. So in this article, we’ll talk you through the quickest and easiest way to start advertising on TikTok , allowing you to reach new audiences, generate leads, and drive sales. You’re in good company.

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Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Track Your Time.

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agora pulse

MAY 20, 2020

Tight budget or not, you’ll want to check out these popular–and free–social media tools. . Are you creating social media content? Managing social media teams? Running a social media agency? Have you started using live video for social media yet? Live Video Tools.

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Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. That’s where metrics come in.

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agora pulse

APRIL 1, 2020

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

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Sprout Social

MAY 11, 2020

Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. That said, social media for journalists can be tricky. 9 best practices of social media and journalism. Put together a professional profile.

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Social Media Strategies Summit

DECEMBER 4, 2020

Get started with our top ways to use social media to drive action this holiday season. According to emarketer , 22% of people more interested in shopping via social media this year, while 23% of people are less interested in shopping in-store. Capture Consumers on Social Media. Source: Nisolo Instagram.

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yMarketingMatters

FEBRUARY 8, 2018

Plus you never know how this is actually going to shake out. I have read nearly every blog and article out there, and attended Facebook discussions and webinars by so many experts in the industry from John Loomer , Josh Constine (Techrunch), Fortune , Mari Smith , to Mike Stelzner from Social Media Examiner , and many more.

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agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools.

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Later

JANUARY 27, 2021

While many brands use Linkin.bio to sell their products, it can also be used as a tool to drive traffic to articles and blog content. Linkin.bio has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub. The best part?

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Feed Feedly Instagram How To 56

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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Communities Social Media Strategy UGC 59

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

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Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. They should also understand how to build a personal brand that aligns with your company’s image. Your social account becomes the go-to for your particular niche.

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Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Know who you want to reach and you can be successful in planning how you want to reach them.

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agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

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Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

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Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips.

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Small Business Social Media Strategy UGC 85

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics.

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Social Media Video Strategy Tips 109

Social Media Marketing

MAY 20, 2019

This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too. This article explains 5 such tools that allow you to embed Facebook feeds on your website easily. Come, let’s have a look at each one.

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Social Media Strategies Summit

DECEMBER 29, 2022

Social media for government should form an integral part of any agency’s communications strategy, with 82% of Americans having profiles on at least one social platform. Yet many organizations struggle to align comms and social, leading to inconsistent messaging. Defining the Role of Social Media In Comms Strategy.

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Buffer Social

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.   In this article, I’ll share nine tips for doing exactly that. Here’s how to grow on Threads, with advice from Bufferoos doing just that. 

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Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure.   What is a LinkedIn ‘Top Voice’?

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Postcron

MAY 7, 2020

Social media has grown so much over the years that today it is an essential place for advertising your products or services. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ?

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Buffer Social

SEPTEMBER 11, 2023

There’s never a dull day for social media managers. Zapier's powerful integration links directly with Buffer, a social media management tool that will let you post directly to Twitter (plus a whole lot more). How to integrate Buffer with Zapier Buffer's publishing tools are fully integrated with Zapier.

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Keyhole.co

MAY 3, 2023

Reach: How people’s feeds did your hashtag show up? Impressions: How many times did your hashtag get viewed (including repeat users)? Know how impressions are calculated from here. How to Measure Hashtag Performance By now, you’re convinced that you have to start measuring hashtag performance. Get started for free here.

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Hashtag Social Media Sentiment How To 52

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. How To Increase Twitter Followers and How Does It Work? This guide will definitely help you to know how to increase your Twitter followers.

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Hootsuite

APRIL 12, 2023

If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 1 Social Media Tool Create. Don’t believe it?

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