Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
7 Awesome eCommerce Platforms For Small Businesses
SEPTEMBER 15, 2014
Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. Luckily, there are powerful eCommerce platforms specifically designed to meet your needs – allowing you to increase sales and attract more customers. WooCommerce is built on the back of WordPress blogging platform.
In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2
SEPTEMBER 12, 2016
Facebook announced the launch of Messenger Platform v1.2, containing several new features, the most prominent of which is the ability for brands to accept payments directly via the application. Other new features in Messenger Platform v1.2 Readers: What are your early thoughts on the new features in Messenger Platform v1.2? Developers can get more details here.
Where Does an Ultra Cool Content Marketer Go for Work?
AUGUST 25, 2016
As a content marketer in 2016, the world is your oyster. Companies have started to realize that they’re not only selling a product, they’re selling a story. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work? appeared first on Spin Sucks.
Facebook Updates Messenger Platform Policies, Speeds Up Review Policy
AUGUST 15, 2016
Facebook Monday announced a policy update for its Messenger Platform , as well as a revamped review policy for submissions by developers. Developers: What are your thoughts on the updates to Facebook’s Messenger Platform policies? There is also an allowance to send one message after the 24-hour window. The restriction on promotional content has been removed for standard messaging.
Work On The Go With Podio’s New iPhone Application
SEPTEMBER 27, 2011
Tweet Earlier, I wrote a blog post about the Danish work platform called Podio , and how in March 2011 they launched a store in San Francisco. Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new initiatives to improve the platform. Be productive on the go. List of what you can do.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The popular social media platforms support this fact with a range of functions. Instagram is a location-based platform by nature, since location has been part of the founders visions since the beginning. Users are Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Facebook.
What Snap Inc. Means for Marketers
Ignite Social Media
SEPTEMBER 29, 2016
Big moves for a fairly new social platform! Snapchat is still around as a leading social platform for engaging with your audience and giving them the behind the scenes VIP treatment of your brand. Talk about some big news this past week on the social media stage. Snapchat has changed their name to Snap Inc. and released their first hardware product called “Spectacles”. Let’s find out.
Twitter Allowing Video Creators to Share Revenue From Pre-Roll Ads
AUGUST 30, 2016
Content can be opted-in for monetization 100 percent non-exclusively, meaning that creators can elect to monetize it on Twitter as well as other platforms. Finally, Twitter added an “Earnings” section to Twitter Engage to enable creators to track their earnings via Twitter and its Niche creator platform. https://t.co/ebnJxNaZqA ebnJxNaZqA pic.twitter.com/OGlI9tbeMa.
Social Design for Social Success
JANUARY 31, 2012
This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Applications on Facebook aren’t social without other people. The more activity a user sees between the application and their friends, the more likely it is that they will interact. Further,
Will Facebook Messenger Chat Bots Replace Humans?
MAY 30, 2016
As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. Like with applications at the beginning, there were good apps and there were bad apps. How well is this working? At the Socialbakers Engage conference in Prague earlier this month, experts talked about the future of chat bots.
Report: How Twitter Users Discuss Mental Health Issues
MAY 12, 2016
May is Mental Health Awareness Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Atlas integration with Visual IQ and Neustar MarketShare: Visual IQ and Neustar MarketShare became the first multitouch attribution providers to integrate with Facebook’s Atlas advertising platform, which, the social network said, will enable marketers to make smarter media investments.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
And we think Twitter is better at real-time news and live news than anyone else on the platform–in the world, I should say. So, we’re looking at a lot of these technologies to make sure that we can provide the best experiences and the best use cases around delivering news faster than anyone else and providing a good sense of the social commentary that’s happening on the platform.
Anand Chandrasekaran to Lead Global Strategies, Partnerships for Facebook Messenger
SEPTEMBER 19, 2016
A big name in the tech scene in India has joined Facebook to lead global strategies and partnerships for its Messenger application. We embarked on one two-and-a-half years ago, and it has been nothing short of incredible. I am super excited to share that building on the learning and experiences, I am joining Facebook to work on Facebook Messenger platform. Core to every major platform I’ve worked on is a belief that technology should help level the playing field for all–something that is at the heart of Facebook and Messenger.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. Learn more about user properties in our docs.
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. An even crazier idea—consider developing Facebook-specific campaigns rather than repurposing ones created with a different platform in mind. 9. Ineffective plugin use. You’re not alone. Sticking to stand-alone metrics.
Periscope Unveils VIP Program, Will Reward Popular Broadcasters
SEPTEMBER 27, 2016
In a blog post , Periscope commented: The VIP Program was designed for broadcasters who’ve invested in our platform and continue to share great live experiences on Periscope. Twitter Web Video Android android apps Applications apps followers free apps iOS iOS apps Live Videos Live-streaming Apps Livestreaming mobile apps Periscope Periscope VIP Program SlackPeriscope announced that it is rolling out a VIP Program , which will give popular broadcasters access to special rewards, including a VIP badge for their profiles. Silver badge on your Periscope profile.
Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange
SEPTEMBER 15, 2016
Elena Elfimova , who works on exchange product marketing for Twitter, announced in a blog post Thursday that Twitter introduced a modular SDK for iOS and Android applications, allowing publishers to focus on only their desired ad formats and minimizing the space used by the SDK, pointing out that apps on both platforms have size limits of 100 megabytes.
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
Facebook introduced its Blueprint e-learning platform in March 2015 , and just 18 months later, Blueprint reached 1 million course enrollments. The social network also announced three additions to its Blueprint program: Blueprint Certification for digital advertisers, a partnership with the Miami Ad School and the inclusion of French and Indonesian on its list of languages.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
Facebook is also closing its News Feed application, Paper , further curtailing choice of outlets and hastening a consolidation of power that benefits no one but Facebook. Maintain your own voice: Publishers should prioritize the platforms and outlets that allow creation of a branded environment to serve content within its own context (versus being randomly inserted into a single-steam feed) and in its own editorial voice. And that’s not all. Yikes! But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. percent on Facebook.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Excellent for PR and Customer Support Crisis Management applications. Excellent for Strategic Marketing, MarCom Effectiveness, Product Management, Customer Support Management, Purchasing Management applications. Blog Guest post Social Media Analytics marketing strategies social media platformsThis is a guest post by Gregory Yankelovich. Social Media Monitoring. Customer Intelligence Analytics.
Facebook, Instagram Team Up With IOC, Rio 2016 Organizing Committee, Official Broadcasters
AUGUST 8, 2016
The IOC will launch an official Olympics bot on Facebook Messenger , bringing users of the application the latest news about the Games. Digital-first platform The Olympic Channel will distribute content via Facebook and Instagram. The 2016 Summer Olympic Games are well underway, but Facebook and Instagram are still hard at work gaining access to more content. Highlights of the arrangement include: Official broadcasters of Rio 2016 will share highlights, Facebook Live videos and 360-degree videos on their pages.
Facebook Exchange Shutting Down
MAY 25, 2016
Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Our ads application-programming interface is open to all developers so they can innovate on our platform and build great ad experiences for brands and their customers. Their campaigns could flow seamlessly between inventory and platforms. The Wall Street Journal said the company began alerting partners about the move earlier this week. They’re already using the mobile products like dynamic ads.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. For the first time, your brand customers can programmatically harness Twitter’s demographic models to explore the characteristics of groups they know off-platform. Return insights in real-time.
Social Media App: Virtual Contact Twitter Application
OCTOBER 21, 2011
Virtual Contact takes all the functionalities one would expect from the Twitter platform and takes them a step further. – Available on 4 different platforms for your convenience: – Blackberry PLAYBOOK. BlackBerry App World ™ gave Virtual Contact a top rating of 4.5/5 stars and thousands have since become satisfied users of our application. – Apple iPad.
Periscope Updates Website With Curated Broadcast Channels
SEPTEMBER 29, 2016
In addition, the Twitter-owned livestreaming application said it will “continue to highlight breaking news events, such as the Charlotte protests, the coup in Turkey and #NoBillNoBreak, in stand-alone, featured channels.” Through this, you may even be inspired to follow new broadcasters and topics, further broadening your experience on the platform. Videos
Life After Websites
AUGUST 8, 2014
There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ). So, they need to either build new things (like Paper ), acquire other companies (like Instagram and Oculus Rift ) or decouple popular components of Facebook and turn them into stand-alone applications (like they''re trying to do with Messenger). gmail.
Deep Text: Facebook’s Effort to Better Understand Textual Content
JUNE 2, 2016
The social network said in a blog post by engineer Ahmad Abdulkader , applied machine learning platform team technical program manager Aparna Lakshmiratan and research scientist Joy Zhang that the aim of Deep Text is to better understand text across Facebook and to reduce reliance on language-dependent knowledge, adding that the technology is already being tested on Messenger and offering the example that Deep Text can decide whether a user is looking for a taxi by distinguishing between “I just came out of the taxi” and “I need a ride.”. DeepText. DeepText on Messenger.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
Facebook Lite , Facebook’s lightweight Android application for emerging markets, was used by more than 100 million people. Deutsche Bank Securities analyst Ross Sandler asked for an update on Facebook’s M digital personal assistant for Messenger, and Zuckerberg obliged: We’ve released the Messenger platform M bot in the last six months– F8 was the big announcement there.
Facebook Reveals New Changes On Platform | Mindjumpers
OCTOBER 7, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform.
It's A Small (And Strange) World After All, Brands
MARCH 18, 2014
We can talk about the merits of social media as an engine of engagement and conversation for brands, but the simple truth is that it is nothing more than a public publishing platform. place where anyone - in text, images, audio and video - can create content, applications and communities about anything and everything. applications. publishing platform. How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. What is the face of the brand? What does a crossbreed brand look like? apple.
Facebook Profile Expression Kit Released for Android, iOS Developers
SEPTEMBER 22, 2016
The Profile Expression Kit enables application users to tinker with their profile pictures and videos, and apps that have already deployed it include Prisma (pictured below) and Flixel. In addition, all apps must comply with our Profile Expression Kit Platform Policy to be accepted. Download the SDK. Integrate the SDK into your app.
SortPrice Unveils Store Application 2.0 Built on Facebook Platform
MAY 12, 2011
Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine SortPrice.com has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide. SortPrice’s Store Application 2.0 Version 2.0
Two New Social Tools to Check Out
APRIL 24, 2011
know it’s a holiday for most of you and you’ll be with family, but there are three new tools/platforms I want you to check out. love competition, but until I figure out if there is a business application, you probably won’t see me talk much about it. Dinner is at 2:00, if you want to come by. take that back. Oh well. Guess you’ll get that one next weekend.
Five Forms of Mobile Media
APRIL 14, 2011
Texting is also the primary form of donations on mobile platforms (thanks to Apple’s Machiavellian attitude about mobile app donations ). Long live the mobile page view. 3) Applications : iPhone, Android, Blackberry, Windows… You name the OS, it’s hard to imagine that an application hasn’t been developed yet. Image by Paul Swansen.
How Adecco’s Facebook Campaign Changed Its Positioning
OCTOBER 7, 2011
Result: The first round generated 2300 pre-qualified applicants followed by screening interviews and personality tests, where they were narrowed down to 10. And selecting Facebook as a platform was an effective way to connect with the audience where they are present. Best Practise Cases Facebook Adecco applicants Be thenext CEO challenge positioning Social Media
Ancestry.com Buys Top Facebook App We're Related
Stay N' Alive
SEPTEMBER 18, 2012
In the early days of Facebook's developer platform (2007, to be exact), as apps were going from 0 to 2 or more million users in just a matter of days, family history apps were among the first to rise to the top. We're Related quickly went to the top of the Facebook app store as number 1 where it sat as the top-used app by users worldwide on the Facebook Platform. million.
Facebook Adds Continuous Facebook Live Video API
MAY 24, 2016
Facebook introduced a continuous live video application-programming interface that will allow Facebook Live videos to run as long as creators want, but there’s a catch: Those videos can’t be archived. The social network also added a “geo-gating” feature to its Live API platform, meaning that publishers can limit videos to specific locations and set expiration times, and Simo told Constine the geo-gating feature gives creators “the same control and customization options we offer for regular videos.”. We expect developers and publishers to get creative with this new capability.
How is Quora Able to Auto-Like Posts on Facebook?
Stay N' Alive
MARCH 6, 2011
I'm assuming Quora is on a special whitelist for Facebook to be able to auto-like posts via Facebook's API, something most developers on Facebook Platform aren't allowed to do. like button api Technology Geeky Facebook Quora Application programming interface like button facebook apiToday I remembered that there is a site that is doing just that: Quora.