Facebook Prepping Instant Games Platform for Messenger?
NOVEMBER 7, 2016
Facebook is reportedly set to launch an Instant Games platform for its Facebook Messenger application, allowing users to play “lightweight” games against their friends. Facebook dabbled in similar games for Messenger earlier this year with its launch of a basketball game in March and soccer game Keepy Up on Messenger in June. Facebook declined to comment on the reports.
Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
7 Awesome eCommerce Platforms For Small Businesses
SEPTEMBER 15, 2014
Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. Luckily, there are powerful eCommerce platforms specifically designed to meet your needs – allowing you to increase sales and attract more customers. WooCommerce is built on the back of WordPress blogging platform.
Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
NOVEMBER 29, 2016
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Tom Dotan of The Information reported earlier this month that the social network was testing the platform, which would allow Messenger users to play “lightweight” and “asynchronous” games against their friends. Arkanoid , Taito.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3, We want to make sure businesses and brands building for the platform can manage the entire lifecycle of their customers. Marcus also revealed the following new features for developers in Messenger Platform v1.3: Readers: What are your initial thoughts on Messenger Platform v1.3?
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. They’re a great way to explore your data and answer questions like, “How much of my revenue is coming from a particular platform-operating system combination in a particular country?”. With more than 1.5
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically.
Work On The Go With Podio’s New iPhone Application
SEPTEMBER 27, 2011
Tweet Earlier, I wrote a blog post about the Danish work platform called Podio , and how in March 2011 they launched a store in San Francisco. Since then a lot of new things have been happening around Podio, such as the company going on a world tour as well as launching a fleet of new initiatives to improve the platform. Be productive on the go. List of what you can do.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. Platform Policy (updated). billion people who are connected to Facebook. Cookies Policy (updated).
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
Chat bots for Messenger debuted as part of the social network’s introduction of Messenger Platform at F8 in April , and Sridharan Ramanathan said in a blog post that more than 34,000 bots have been created for the messaging application since then. For bots associated with multiple pages, you’ll be able to filter results at the page-level to view analytics for a specific page.
Facebook Testing Ads on Messenger Home Screen in Australia, Thailand
JANUARY 25, 2017
Product manager Eddie Zhang announced in a blog post that the social network is testing a module on the Messenger home screen that resembles the application’s existing modules for birthdays and friends who are online. Those ads have to go somewhere, and now, for a small test group of users in Australia and Thailand, “somewhere” is the home screen on Facebook Messenger.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
With Power Editor and the Facebook Ads API (application-programming interface), the geeks got a ton of tools to play with. Facebook is a platform that connects the two, matching people with content–you just happen to need to pay to do it– social postage , if you will. And I’d argue that it is too hard (at least its ad platform) for most businesses to use.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The popular social media platforms support this fact with a range of functions. Instagram is a location-based platform by nature, since location has been part of the founders visions since the beginning. Users are Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Facebook.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
And we think Twitter is better at real-time news and live news than anyone else on the platform–in the world, I should say. So, we’re looking at a lot of these technologies to make sure that we can provide the best experiences and the best use cases around delivering news faster than anyone else and providing a good sense of the social commentary that’s happening on the platform.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
Simo introduced Facebook Journalism Project as follows: Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks.
Chatbots: The future of conversational commerce and marketing
Buzz Marketing for Technology
DECEMBER 14, 2016
They’re applications that have linguistic structure. Brucculeri said Snaps is developing chatbots that function on a variety of existing platforms. Advertising Applications Commerce Conversational Marketing eCommerce Interactive Marketing Mobile Social Customer Service Chat technology Chatbots conversational commerce mobile appsSo, what makes chatbots a different kind of app?
A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future
JANUARY 3, 2017
It’s never been the platform that rests on its laurels. Imagine online access to the Super Bowl streamed through a Facebook TV application that connects to users’ big screens. Facebook isn’t the only social platform in the live video race. But you can imagine how transitioning that process to larger screens could be achievable–making it an attractive platform for advertisers, especially if they’re already spending heavily with the company. Facebook has done it again–at least, it’s about to. Now, it stands at the forefront of a video revolution.
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos and other related content. Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide.
Social Design for Social Success
JANUARY 31, 2012
This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Applications on Facebook aren’t social without other people. The more activity a user sees between the application and their friends, the more likely it is that they will interact. Further,
Periscope Introduces Support for Live 360 Video
DECEMBER 29, 2016
Periscope launched support for live 360 video in its livestreaming application. Periscope isn’t the first platform to introduce support for live 360-degree videos. The update will allow users to watch live 360-degree broadcasts on both Periscope and Twitter. With this update, live 360 videos are marked with a special “Live 360” badge. While 360 Sunset in Florida.
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. In October, Facebook added more tools that will capitalize on its scale to make the social media platform an even stronger location marketing hub, especially for on-demand ecommerce. What’s your location marketing strategy for Facebook? How often do you update your pages? You have to start using them. Get your Facebook pages in order.
Twitter Phasing Out Buy Button?
JANUARY 18, 2017
commerce platform Shopify was one of several sites to launch the feature in October 2015 , and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. eCommerce Twitter amazon Applications apps BigCommerce Brody Berson Buy Buy Button Buy Now Demandware Donate Donate Button Donate Now Facebook Facebook Messenger Fancy Gumroad Ingrid Lunden messenger Musictoday Pinterest retailers Shopify Stripe TechcrunchTwitter appears to be waving bye-bye to its buy button.
Will Facebook Messenger Chat Bots Replace Humans?
MAY 30, 2016
As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. Like with applications at the beginning, there were good apps and there were bad apps. How well is this working? At the Socialbakers Engage conference in Prague earlier this month, experts talked about the future of chat bots.
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
JANUARY 18, 2017
Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. Fabric and Firebase operate mobile platforms with unique strengths in the market today. We’re excited to combine these platforms together to make the best mobile developer platform in the world for app teams.
Twitter Allowing Video Creators to Share Revenue From Pre-Roll Ads
AUGUST 30, 2016
Content can be opted-in for monetization 100 percent non-exclusively, meaning that creators can elect to monetize it on Twitter as well as other platforms. Finally, Twitter added an “Earnings” section to Twitter Engage to enable creators to track their earnings via Twitter and its Niche creator platform. https://t.co/ebnJxNaZqA ebnJxNaZqA pic.twitter.com/OGlI9tbeMa.
Report: How Twitter Users Discuss Mental Health Issues
MAY 12, 2016
May is Mental Health Awareness Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform. According to the report, #MentalHealth and #EndTheStigma were among the most popular hashtags related to mental health.
Facebook Gameroom Added as Unity Editor Build Target
NOVEMBER 2, 2016
Facebook Games Arcade is now Facebook Gameroom , and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies. Facebook director, global games platform Leo Olebe announced the renaming and the integration with Unity at the Unite Los Angeles conference. early next year. Game developers and players: Thoughts?
4 Reasons Why Vine Couldn’t Keep Up
DECEMBER 6, 2016
Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. After a failed first attempt, Twitter successfully acquired Vine for $30 million in October 2012 –before the then-three-person video application startup had even publicly launched.
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. An even crazier idea—consider developing Facebook-specific campaigns rather than repurposing ones created with a different platform in mind. 9. Ineffective plugin use. You’re not alone. Sticking to stand-alone metrics.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence Videos
What Snap Inc. Means for Marketers
Ignite Social Media
SEPTEMBER 29, 2016
Big moves for a fairly new social platform! Snapchat is still around as a leading social platform for engaging with your audience and giving them the behind the scenes VIP treatment of your brand. Talk about some big news this past week on the social media stage. Snapchat has changed their name to Snap Inc. and released their first hardware product called “Spectacles”. Let’s find out.
Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump
JANUARY 12, 2017
President-elect Donald Trump ’s favorite social media platform will livestream his inauguration, in partnership with PBS NewsHour. 20, and it can be viewed via Twitter’s applications and here. Politics Twitter Applications apps Donald Trump Inaguration Live Videos Livestreaming PBS NewsHour VideosThe livestream will begin at 11 a.m. ET Friday, Jan. Readers: Do you plan to watch or livestream the inauguration?
Anand Chandrasekaran to Lead Global Strategies, Partnerships for Facebook Messenger
SEPTEMBER 19, 2016
A big name in the tech scene in India has joined Facebook to lead global strategies and partnerships for its Messenger application. We embarked on one two-and-a-half years ago, and it has been nothing short of incredible. I am super excited to share that building on the learning and experiences, I am joining Facebook to work on Facebook Messenger platform. Core to every major platform I’ve worked on is a belief that technology should help level the playing field for all–something that is at the heart of Facebook and Messenger.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Excellent for PR and Customer Support Crisis Management applications. Excellent for Strategic Marketing, MarCom Effectiveness, Product Management, Customer Support Management, Purchasing Management applications. Blog Guest post Social Media Analytics marketing strategies social media platformsThis is a guest post by Gregory Yankelovich. Social Media Monitoring. Customer Intelligence Analytics.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use. According to Digital Strategy Consulting : Facebook promotions that perform the best are from brands that are getting increasingly more ambitious and sophisticated when coming up with new and creative ways to engage consumers across social media platforms and influencing their path to purchase through the use of coupons and vouchers. Facebook Offers campaigns are a great way of promoting your products and/or services.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Atlas integration with Visual IQ and Neustar MarketShare: Visual IQ and Neustar MarketShare became the first multitouch attribution providers to integrate with Facebook’s Atlas advertising platform, which, the social network said, will enable marketers to make smarter media investments.
Niche Co-Founder Rob Fishman Leaves Twitter
NOVEMBER 18, 2016
Twitter acquired the discovery platform for Vine content creators in February 2015, but the Niche application was removed from app stores in September, and much of its former engineering team was laid off. Revolving door Twitter Applications apps Fortune LinkedIn Niche Rob Fishman VineThe latest Twitter employee to enter the revolving door is Niche co-founder Rob Fishman , Fortune reported. Fishman, who had been a senior product manager at Twitter, confirmed his departure to Fortune. Image courtesy of Rob Fishman’s LinkedIn profile.
Periscope Unveils VIP Program, Will Reward Popular Broadcasters
SEPTEMBER 27, 2016
In a blog post , Periscope commented: The VIP Program was designed for broadcasters who’ve invested in our platform and continue to share great live experiences on Periscope. Twitter Web Video Android android apps Applications apps followers free apps iOS iOS apps Live Videos Live-streaming Apps Livestreaming mobile apps Periscope Periscope VIP Program SlackPeriscope announced that it is rolling out a VIP Program , which will give popular broadcasters access to special rewards, including a VIP badge for their profiles. Silver badge on your Periscope profile.
More New Features for Facebook’s Analytics for Apps
SEPTEMBER 29, 2016
The social network introduced Analytics for Apps at F8 in March 2015 , and updates have included the addition of custom audiences and lookalike audiences last October and a long list of new features earlier this month: people insights, push notifications, in-application notifications, sharing insights, breakdowns, improved event trends and an app events export application-programming interface. These app events are identical to those you use in your native mobile app, providing a seamless cross-platform measurement experience. Learn more about user properties in our docs.
Facebook Announces More Metrics Fixes
DECEMBER 9, 2016
This will help to provide a more accurate estimate for a given target audience and to better account for audiences across multiple platforms (Facebook, Instagram and Audience Network ). Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons.