The issue is that it’s noisy, and perhaps we are thinking, “If only I were Apple, I could have time to influence people&# , but even Steve doesn’t take this for granted. When we ran the Like Minds Summit with Visit Finland last year (the tourist board of Finland), in creating their social media strategy we were given their brand book that said what Finland WAS and what Finland WASN’T. It was a great help, and certainly clarified the direction that we must not go in with reagards to a social media strategy. Associating Value. MORE >>

Contrary to popular perception, Microsoft is one of the most revolutionary software-makers out there, yet it has been eclipsed by Apple , Google and others. Its social search feature is good, but needs improvement and I love its Twitter map, when it works. Google is also moving incredibly quickly on social search, aided by wins with Google Plus and +1s and I can see the beginnings of change to my search behaviour as a result. Microsoft is on the right track, but it needs to show users exactly what to do with its product. Not so with Microsoft. Yahoo! MORE >>

Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. However, I think the true power in the 2011 f8 announcements was in the app strategy that is both intriguing and ambitious; a new class of media apps that let Facebook users read, listen, watch instead of ‘just’ like – collaborating with impressive media partners such as Spotify, The Wall Street Journal and Netflix. Social Media Facebook f8 Google Jonas Klit Nielsen social media 2011 Steve Jobs MORE >>

Social Media has a rabbit hole quality to it. So, how do we wrap our hands around this ever evolving world of social media marketing? Of course, finding exact statistics on the hows and wheres of social media can be fraught with discrepancies. Microsoft. AOL Media Network. Apple. Active Digital Media Universe. Current Digital Media Universe Estimate. Except when it comes to social media. It is still a cluttered marketing world and social media just increases the noise. – Lewis Carroll. MORE >>

Social media needn’t be one of them. So here are a few tips on how to survive the demands of social media. DON’T CHECK IN to all your social media platforms till 11am in the morning. WORRY LESS about whether Facebook, Apple, Google, Zynga or Microsoft will win the next round in the battle for celestial supremacy. Social media demands a lot of us on top of our already demanding lives. Social mediaImage: Bloomberg. Nothing that happened at 9am (your time) that can’t wait to 11am. SLEEP more. MORE >>