Trending Sources

Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Together, they’ll be an unstoppable force, and the go-to network for professionals, on and off social. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck. Microsoft has 1.2+

10 Company and Product Branding Tips from Microsoft

Convince & Convert

One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are a few tips to help guide you as you build out both your branding and social media strategy. 1. At Rival IQ, we see tens of thousands of companies, products, and people come through our system. Small.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. CMO Romi Mahajan Social Sentiment

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo.  According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft got its font design wrong in two ways. Branding you: using social media to find a job.

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Microsoft – 284,681,000. The U.S.

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Microsoft Launches So.Cl Social Media Network

Bill Hartzer

Being able to easily create business related social media content that goes viral is a great way to put money in your pocket, and your brand on the lips of every consumer that you reach. You can either sign up with your Facebook ID, or a present Microsoft Windows ID. This is one of the most attractive features of this social network that makes it perfect for internet marketing.

What Microsoft Taught Me About Self Promotion

Spin Sucks

learned that lesson during my 13 years at Microsoft. Nevertheless, during the years at Microsoft, I learned to regularly note and promote my achievements. Microsoft is, by and large, a male-dominated culture. He had worked at Microsoft for a time, though we never worked together, and I had never met him before. left Microsoft in 2007, but my reputation may never leave.

Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers

Laurel Papworth

I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft. **. Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. But how do you master it? Information about the courses.

Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Me & Microsoft: Round 2

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft / Me & Microsoft: Round 2 | Subcribe via RSS Me & Microsoft: Round 2 March 7th, 2010 Posted in Microsoft Tweet Share 10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs.  It was a pretty jarring experience losing your job and all. 

Social Media Monitoring: The Virtual Duck Blind

Social Marketing Forum

Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. Social media marketing Social media monitoring Microsoft social media social media monitoringFrom email to Facebook, it’s as much about listening as it is about talking.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

 . It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned.

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Implement a Social Media Policy: Make Your Employees Brand Ambassadors

Mindjumpers

Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy? How does a social media policy benefit your company?

Laying Off Microsoft

Jason Yormark

There was  no question really when Microsoft offered.  Hell, Microsoft throws away millions of dollars on everything you could imagine.  But I handled it with grace, dignity and patiently waited as I knew in time as I would eventually find my way back in the halls of Microsoft. This isn’t a knock on Microsoft, I just find myself more drawn to competing products. 

Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape.

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

Using trolling as a marketing campaign on social media. Cup from Microsoft. Microsoft. Brand Hate The Other Guy – Microsoft vs Google. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google. It seems to be arming the Microsoft fanbois against the Google fans. Advertising used to be so polite.

9 Indispensable B2B Social Media White Papers

socialmediab2b.com

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Social Media for the B2B Sphere. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. 3. Finding B2B Marketing Success Integrating Social Media and Search.

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What Leading Candidates Need To Land A Top Social Media Job In 2016

Audiense

Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time. Think Bigger Than Social. Lisa Maynard-Atem , Social Media Manager, Harrods.

The role of social media in managing projects for brands

Socialmedia.biz

rands believe social channels are only to create engagement. In this article, I’ll discuss how social media can assist brands in managing projects. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. How can social media be of help in this?

When to Post on Social Media Networks

Bill Hartzer

As you probably know, I am very active on just about all of the social media networks. Probably more active than 90 percent of my social media and search engine optimization colleagues. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. have been for years.

This Week in Social Media

Social Media Marketing

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. It's been widely accepted that tweens and teens are flocking to Instagram as a social network of choice. And thanks for reading.

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

What can the social media data tell us about those who have followed the club this season? They command a higher share of this audience than Microsoft, EA Games, and Harry Styles, plus rival accounts such as Nokia, Sony, and Apple CEO Tim Cook. The post Leicester City: A Tale Of Success, Social Media Affinity, And Crisps appeared first on Audiense. Scenes! RESULT!

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world.  In that time I’ve thoroughly enjoyed the experience, and all the planning and strategy work is starting to pay off as the last few months have had me constantly driving new business for the firm. Social media (as it exists today) is still in its honeymoon phase. 

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with MicrosoftSocial Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. have more to worry about.

Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Today I feel great about the choices I have made, and it has become clear that social media as a business strategy isn’t going away anytime soon. Do a search on the term “ social media douchebags ”.

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5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. But should you stop using social media sites because they aren’t driving your websites and blogs enough organic traffic anymore? Image via BigStockPhoto.com. Frustrated!

This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What are the top five social media questions marketers want answered?

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5 Facebook Infographic LinkedIn Social Media Social Networking Statistics Dot-com bubble FarmVille Groupon Initial public offering Skype

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. What happens in school is now being played out on Twitter and a myriad of other social sites.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Social Media is a Trend Wait, what ?

Social Media - A Site That Tells Your Age In Your Photo!

Social Media Network Marketing

Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API. Here is a website that tells you your age. Or let me put it as, it has algorithms that sense your photo and the tell your Age that you look in the photo. The response was overwhelming. Now, it's just about everywhere you look online. Here it is: [link

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Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

Such as the winning entry in the 2007 Microsoft Company Meeting Lip Sync Contest. Related posts: 5 Great Social Media & Community Job Resources. The Office For Mac Social Media Extravaganza! Buy Some Social Media Today! million unique viewers per month. Surprisingly most are not, present company included. For me, it’s a time thing. Video

How Necessary is a Social Media Plan?

Ari Herzog

Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. Look to Microsoft for guidance. Social Media strategy

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy. Social Media Policy. Microsoft.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. She also collaborates closely with Windows and its social channels, particularly its Pinterest page. . examples. Windows.

Social Media - A Site That Tells Your Age In Your Photo!

Social Media Network Marketing

Microsoft engineers Corom Thompson and Santosh Balasubramanian developed the site to test out the company's new face-detection API. Join Me On TSU - The Social Media Site! Here is a website that tells you your age. Or let me put it as, it has algorithms that sense your photo and the tell your Age that you look in the photo. The response was overwhelming. PervaraKapadia 2.

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Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media  for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012.

Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. That and more in this week’s Social You Should Know. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn  for a whopping 26 billion dollars.

API 4

This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Great infographic on the role of social media in disaster response.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Microsoft. Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson # 5 Use Social Networks. microsoft.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Advertising this week in social news Marketing facebook Twitter Google PR