Ten Social Media Truths About Chatbots
JULY 7, 2016
To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Google analytics Google's Allo internet browsing IRC MMS news feeds PR nightmare SMS social media management social media platforms Tay by Microsoft ui user interface
Microsoft and LinkedIn: A Primer for Social Marketers
JUNE 13, 2016
When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Together, they’ll be an unstoppable force, and the go-to network for professionals, on and off social. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck. Microsoft has 1.2+
10 Company and Product Branding Tips from Microsoft
Convince & Convert
AUGUST 5, 2014
One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are a few tips to help guide you as you build out both your branding and social media strategy. 1. At Rival IQ, we see tens of thousands of companies, products, and people come through our system. Small.
Microsoft’s new logo
AUGUST 25, 2012
For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft got its font design wrong in two ways. Branding you: using social media to find a job.
Romi Mahajan leaves Microsoft to Join Metavana as CMO
Buzz Marketing for Technology
NOVEMBER 17, 2011
Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. CMO Romi Mahajan Social Sentiment
Here’s How Your Employees Can Amplify Social Media Content
SEPTEMBER 29, 2016
To amplify your social media content, enlist the help of your greatest asset—your employees. Research shows that “ 50% of employees post messages, pictures or videos on social media about their employers.”. That’s good news for companies wanting their employees to share more social media content. Let them promote exclusive promotions on their social pages.
What Microsoft Taught Me About Self Promotion
AUGUST 22, 2011
learned that lesson during my 13 years at Microsoft. Nevertheless, during the years at Microsoft, I learned to regularly note and promote my achievements. Microsoft is, by and large, a male-dominated culture. He had worked at Microsoft for a time, though we never worked together, and I had never met him before. left Microsoft in 2007, but my reputation may never leave.
Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers
MAY 21, 2013
I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft. **. Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. But how do you master it? Information about the courses.
5 Innovative Social Media Campaigns of 2016
Ignite Social Media
NOVEMBER 28, 2016
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Sorry, not sorry.) So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Similar to Microsoft’s How old do I look?
Microsoft Launches So.Cl Social Media Network
DECEMBER 6, 2012
Being able to easily create business related social media content that goes viral is a great way to put money in your pocket, and your brand on the lips of every consumer that you reach. You can either sign up with your Facebook ID, or a present Microsoft Windows ID. This is one of the most attractive features of this social network that makes it perfect for internet marketing.
Implement a Social Media Policy: Make Your Employees Brand Ambassadors
JULY 12, 2012
Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy? How does a social media policy benefit your company?
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
10 Important Skills and Traits Your Social Media Manager Will Need in 2017
JANUARY 25, 2017
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. quick look at Google Trends shows the rise in interest in the term “social media manager” over the years and it seems that people have never been as interested in the term as they are today.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned.
Major Social Media Acquisitions: 3 Must-Reads
JULY 16, 2012
Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape.
Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
NOVEMBER 21, 2016
What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there. Microsoft acquires LinkedIn. Facebook.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.
The Rise of Trollmarketing and Trashtweeting on Business Social Media
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. Cup from Microsoft. Microsoft. Brand Hate The Other Guy – Microsoft vs Google. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google. It seems to be arming the Microsoft fanbois against the Google fans. Advertising used to be so polite.
7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
JANUARY 15, 2017
Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing.
When to Post on Social Media Networks
JULY 19, 2013
As you probably know, I am very active on just about all of the social media networks. Probably more active than 90 percent of my social media and search engine optimization colleagues. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. have been for years.
Pitching Social Media: Key Takeaways I’ve Learned In 6 Months
JULY 25, 2011
It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world. In that time I’ve thoroughly enjoyed the experience, and all the planning and strategy work is starting to pay off as the last few months have had me constantly driving new business for the firm. Social media (as it exists today) is still in its honeymoon phase.
Is Google+ the Next Big Social Media Site for Business?
The Social Media Incubator
JULY 28, 2011
Google+ is getting a lot of attention right now due to the “rivalry between Google and Facebook, which is heavily partnered with Microsoft. Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. have more to worry about.
9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Social Media for the B2B Sphere. Radian 6 offers up tips, concepts, anecdotes, and examples to help you connect the dots between your B2B company and social media. 3. Finding B2B Marketing Success Integrating Social Media and Search.
This Week in Social Media
Social Media Marketing
MARCH 13, 2013
Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. It's been widely accepted that tweens and teens are flocking to Instagram as a social network of choice. And thanks for reading.
Buy Some Social Media Today!
MAY 5, 2011
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Today I feel great about the choices I have made, and it has become clear that social media as a business strategy isn’t going away anytime soon. Do a search on the term “ social media douchebags ”.
Are Social Media Companies Overvalued? [Infographic]
MAY 29, 2011
Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5 Facebook Infographic LinkedIn Social Media Social Networking Statistics Dot-com bubble FarmVille Groupon Initial public offering Skype
Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare
Diva Marketing Blog
APRIL 23, 2012
BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. She also collaborates closely with Windows and its social channels, particularly its Pinterest page. . examples. Windows.
The role of social media in managing projects for brands
FEBRUARY 25, 2016
rands believe social channels are only to create engagement. In this article, I’ll discuss how social media can assist brands in managing projects. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. How can social media be of help in this?
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills. 1. What Is Social? — 2.
How Necessary is a Social Media Plan?
JANUARY 16, 2011
Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision. Look to Microsoft for guidance. Social Media strategy
5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic
Convince & Convert
JANUARY 14, 2015
Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. But should you stop using social media sites because they aren’t driving your websites and blogs enough organic traffic anymore? Image via BigStockPhoto.com. Frustrated!
The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017
DECEMBER 5, 2016
So, here’re 10 of the best social media SlideShares of 2016 to enhance your social media marketing in 2017. I’d love to hear if you have a favorite in this list or a favorite you’d want to add. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. 1. Search Content vs. Social Content.
This Week in Social Media – 5/22/2013
Social Media Marketing
MAY 22, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What are the top five social media questions marketers want answered?
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Microsoft. Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Lesson # 5 Use Social Networks. microsoft.
Are Chatbots Right for Your Brand?
Ignite Social Media
JULY 12, 2016
appeared first on Ignite Social Media - The original social media agency. Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! To Chatbot or Not to Chatbot? Of course you do!
100 Examples of Corporate Social Media Policies
MAY 14, 2011
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy. Social Media Policy. Microsoft.
Is YouTube Part Of Your Social Media Strategy?
MAY 26, 2011
Such as the winning entry in the 2007 Microsoft Company Meeting Lip Sync Contest. Related posts: 5 Great Social Media & Community Job Resources. The Office For Mac Social Media Extravaganza! Buy Some Social Media Today! million unique viewers per month. Surprisingly most are not, present company included. For me, it’s a time thing. Video
Top 5 Social Media Fails of 2012
DECEMBER 17, 2012
Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012.
What Leading Candidates Need To Land A Top Social Media Job In 2016
MAY 5, 2016
Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time. Think Bigger Than Social. Lisa Maynard-Atem , Social Media Manager, Harrods.
The Top 3 ‘Big Ones’ in Social Media 2011
DECEMBER 29, 2011
Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. One of his high profiled causes was to launch something social – and so much that he tied a huge amount of the staff bonus to this single objective. But please do share if you can list number four and five. Google+.