Apple, Marketing, Review and Social Media

How to Stay Productive as a Social Media Manager

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Tune in for valuable tips and strategies for staying productive when working in social media from a seasoned professional.

Social Media Management

Social Media Management Products Social Media Collaboration

Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Listening – Understand social trends from customers, the market, and competitors.

Social Media Management

Social Media Management Review Social Media Tools

Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Listening – Understand social trends from customers, the market, and competitors.

Social Media Management

Social Media Management Review Social Media Tools

2022 Social Media Predictions

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. TikTok Goes Mainstream.

Social Media

Social Media API Reputation Compete

Social Intent Data – The Secret Gem for Your Sales and Marketing Teams

Oktopost

MAY 21, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Yes – you read that right.

Team

Team Data B2B Marketing

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Having said that, it does seem to be a buyer’s market right now. Right behind Zoom is TikTok on the charts.

CPM

CPM Social Media CPC Sample

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Episode Summary.

Influencer

Influencer B2B Marketing Apple

What is Social Media Governance?

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Social Media

Social Media B2B Apple Policies

The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

JUNE 8, 2022

Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Jeff challenges marketing leaders to think about social media and self.

Authentication

Authentication Social Media B2B Apple

Milena Farber on Transitioning into a New Role as a Social Media Manager

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.

Social Media Management

Social Media Management Social Media Badge Hosting

Why Product Marketing Should Own Twitter

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Episode Summary.

Products

Products Twitter Marketing Real Estate

The Cure for Imposter Syndrome as a Marketer

Oktopost

JULY 13, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job.

B2B

B2B Marketing Apple Microsoft

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here.

Data

Data B2B Apple Marketing

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the episode, Jason highlights how developers and marketers might have conflicting goals stemming from wildly different perspectives, and how to reconcile the two.

Team

Team B2B Apple Marketing

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

SEPTEMBER 15, 2021

Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Ryan is a skilled marketer, technology consultant, and Google Ads, specialist.

B2B

B2B Apple Marketing Authentication

Meet the New Host: Alina Dallal

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. Catch all of the episodes here and don’t forget to leave a review ! Love going Behind the Post?

Hosting

Hosting Meeting B2B Apple

Natalie Binns on the State of B2B Marketing

Oktopost

JUNE 17, 2021

Natalie Binns, Oktopost’s newly appointed VP Marketing takes the hot seat today. Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch all episodes here. Meet Natalie Binns. Episode Summary.

B2B

B2B Marketing Apple Authentication

Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

B2B

B2B Marketing Apple Conference

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

JANUARY 20, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? In this episode, we’re getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance. Episode Summary.

Team

Team B2B Apple Marketing

8 Mistakes That Are Ruining Your Social Media Monitoring Efforts

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media

Social Media Apple Trends Reputation

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Automotive

Automotive B2B Marketing Apple

Natalie Binns on Who Should Own Social Media at a B2B Company

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Meet Natalie Binns.

B2B

B2B Company Social Media Apple

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

Oktopost

MAY 4, 2022

Andrew Wood tackles the shift taking place in recruitment marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Why social media has incredible power to disrupt your recruitment efforts and what you can do to fix it.

Social Media

Social Media B2B Apple Authentication

Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Niche targeting. Content repurposing.

Brands

Brands Apple Cost Advertising

Design 101 – Creative Hacks from the King of Canva

Oktopost

MAY 28, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself. Love going Behind the Post?

B2B

B2B Apple Newsletter Skills

The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media

Social Media Tools HootSuite Tweetdeck

The Top 11 Best B2B Marketing Podcasts for 2022

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

B2B

B2B Marketing Apple Hosting

Olivia Messina on Transforming Social Media into Your Best HR Recruiter

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Recruiting is looking more and more like marketing today. Olivia Messina is Oktopost’s Social Media and Community Manager. Episode Summary.

Social Media

Social Media Social Media Management B2B Apple

Why Great B2B Marketing Comes Down to People and Math

Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research.

B2B

B2B Apple Marketing Authentication

Why brands need a social media monitoring strategy

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media

Social Media Strategy Brands Airlines

Why ROI isn’t everything with social media

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI

ROI Social Media Airlines Proposal

Everything You Need to Know About LinkedIn Live

Oktopost

APRIL 29, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “If I could summarize our whole experience with LinkedIn Live, it would be we’re constantly experimenting, constantly learning, and then adapting. .” Love going Behind the Post?

LinkedIn Apple Project Process

Amisha Gandhi on Building a Meaningful Customer Experience

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Amisha is a groundbreaking innovator with deep marketing and communications expertise.

B2B

B2B Apple Hosting Meeting

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign

Campaign Social Media Social Media Management Team

Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase.

Engagement

Engagement B2B Apple How To

Audience engagement: What it is and tips to improve it

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement

Engagement Tips Loyalty Metrics

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on building community? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B

B2B Communities Apple Hosting

Julia Polisuk on Building Unstoppable Demand Generation Machines

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from marketing leaders? At the core of every marketing plan is a demand generation strategy. Catch all episodes here.

B2B

B2B Apple Authentication YouTube

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned marketing leaders? Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman.

B2B

B2B Apple Hosting Analytics

Suz Barton on Using Employee Advocacy for Social Selling

Oktopost

MARCH 2, 2022

Suz Barton, Director of Demand Generation at Oktopost takes on social selling vs. employee advocacy. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on paid social? Catch all episodes here. Episode Summary.

B2B

B2B Apple Meeting Authentication

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest.

Organization

Organization B2B Apple Meeting

17 Unique Social Media Campaigns To Inspire Your Own

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 4 Apple’s Shot on IPhone What is it about?

Campaign

Campaign Social Media Hashtag Trends

What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Catch all episodes here. Episode Summary.

Brands

Brands Content B2B Apple

VP Marketing of PandaDoc on Why it’s Okay to be Wrong

Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community.

B2B

B2B Apple Marketing Startup

How to Stay Productive as a Social Media Manager

Khoros as a Social Media Management Tool: Our Honest Review

Trending Sources

Khoros as a Social Media Management Tool: Our Honest Review

2022 Social Media Predictions

Social Intent Data – The Secret Gem for Your Sales and Marketing Teams

Social Media Marketing During COVID-19: March 23 Update

Lee Odden on Getting the Most Out of Influencer Marketing

What is Social Media Governance?

The Key to Finding Balance between Authenticity & Performance on Social Media

Milena Farber on Transitioning into a New Role as a Social Media Manager

Why Product Marketing Should Own Twitter

The Cure for Imposter Syndrome as a Marketer

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Ryan Jones on Eliminating Barriers Between Marketing and Technology

Meet the New Host: Alina Dallal

Natalie Binns on the State of B2B Marketing

Darrell Alfonso on Why Marketing Ops = Special Ops!

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

8 Mistakes That Are Ruining Your Social Media Monitoring Efforts

Sarah Kuntsal on Overcoming Roadblocks in Healthcare Marketing

Natalie Binns on Who Should Own Social Media at a B2B Company

Andrew Wood on How Social Media is a Talent Acquisition Game-Changer

Are Branded Podcasts Worth the Investment in 2024?

Design 101 – Creative Hacks from the King of Canva

The Top 10 Stress-Free Social Media Planning Tools

The Top 11 Best B2B Marketing Podcasts for 2022

Olivia Messina on Transforming Social Media into Your Best HR Recruiter

Why Great B2B Marketing Comes Down to People and Math

Why brands need a social media monitoring strategy

Why ROI isn’t everything with social media

Everything You Need to Know About LinkedIn Live

Amisha Gandhi on Building a Meaningful Customer Experience

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Justin Levy on How to Grow Reach without Driving Down Engagement

Audience engagement: What it is and tips to improve it

B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Julia Polisuk on Building Unstoppable Demand Generation Machines

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Suz Barton on Using Employee Advocacy for Social Selling

How an Employee Advocacy Program Positively Impacts an Organization

17 Unique Social Media Campaigns To Inspire Your Own

What it Means to Create “Fit Content”: A Story of Brand Identity

VP Marketing of PandaDoc on Why it’s Okay to be Wrong

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