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iPad Head Girl: Viral Video Marketing At Its Best?

Firebelly

Earlier this month, the internet was fascinated when a YouTube video surfaced of a girl doing mundane things around Central Park… with four Apple iPads surrounding her face. When it comes to an iPad head, face it, we’d all be curious if we ran in to her in person.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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Newspapers, Magazines, and the Apple iPad

The Way of the Web

The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 And Wired is apparently selling more copies on the iPad than in print (print sales were quoted at 79,000). Then it’ll be clear whether the approach you’ve taken to the iPad is actually a solution, or just a very temporary bump.

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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? Actually, it's not about Apple. or does it?

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The New Mass Media Is The iPad

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The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010 (that's $26.74 million iPads. There's no doubt that in its current format, the iPad is a device driven by consumption.

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The Evolution Of Apps

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It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. to the pending dominance of smartphones and iPad -like devices. Recently, Apple has changed their terms and service to ensure that they are compensated for any in-app purchases.

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Google's Third Wave Of Innovation

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If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising.

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