Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
MAY 11, 2012
Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. But the open source firmware enjoys a clear edge over iPad in escalating popularity. New iPad Vs Windows 8 tablets. So, who will be Windows 8’s competitor in the Apple side?
The iPad Should Be Free
OCTOBER 12, 2012
In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. One could argue, that this is the right play for Amazon, as they are the ones who have to catch up to the deep penetration that Apple and iTunes has in this space. Actually, it's not about Apple. apple. marketing.
The Rise and Rise of Apple Inc
JUNE 6, 2011
The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. Apple apple history apple inc
5 Great iPad Social Networking Apps
APRIL 8, 2011
There aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Friendly For Facebook (free) – I can’t believe that Facebook has not created an iPad app yet, but in the meantime, Friendly does a great job of providing a nice user interface that is still better then the browser experience. Bonus Shout Out: Just launched yesterday, the Bing iPad app is crazy good. Related posts: Yes, Another iPad Review, But From Someone Who Still PCs Too! Apple Social Media
Motorola XOOM Android Tablet – A Fair Rival to Apple’s iPad
JUNE 16, 2011
On the hardware side, Motorola XOOM is one of the most powerful tablets on the market. Apple Apple iPad motorola motorola xoom Motorola XOOM Android Tablet motorola xoom review xoom tabletMotorola XOOM Tablet is one of the hand-held portable devices that attract the most interest at the moment. This is not at all surprising considering the features it boasts: Android 3.0
If You Can’t Afford It Apple Doesn’t Want You
Convince & Convert
NOVEMBER 6, 2013
In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. I was neither overwhelmed nor underwhelmed by the new versions of the iPad. Apple Pi. I was just whelmed. Whoops!
The iPad Won't Save You
MARCH 10, 2011
How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you. I'm talking to advertisers, publishers, media professionals, marketers and professional communicators. On February 28th, 2011, PaidContent ran an article titled, Sir Martin Sorrell: Apple iPad Won't Save Us. None of this matters in Marketing unless you are working with some of the sharpest and most creative minds. The iPad won't save you.
Apple Turns Its i To Television
AUGUST 30, 2011
Are you paying attention to Apple 's next move? At the top of the trending rumors for the next version of the iPad (iPad 3 - for those keeping score at home) is that it will have retina display. It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). What about Apple TV? apple. apple tv.
The Rise and Rise of Apple Inc
JULY 11, 2011
The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. The early years. 80′s and 90′s.
The New Mass Media Is The iPad
JANUARY 19, 2011
The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010 (that's $26.74 million iPads. This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated). There's no doubt that in its current format, the iPad is a device driven by consumption. The iPad is also driven by advertising. apple. ipad 2. marketing. mass media ipad. It may.
Comparing Apples To BlackBerrys
JUNE 21, 2011
Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2.
10 Social Media Pros Pick Their Favorite iPad Case
Convince & Convert
NOVEMBER 8, 2011
In this, the debut edition of What The Pros Use , I polled a group of social business and content geniuses to determine what they use to swaddle their iPads. The fact that I didn’t consider for even a nanosecond that any of these folks wouldn’t have an iPad is an interesting circumstance too. David uses the original Apple rubber case for iPad version 1.
Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards
MAY 15, 2012
A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. We are working with a potential corporate sponsor to provide Apple iPads to 50 low-income children—the #Nifty50 Kids—somewhere in the U.S.
Newspapers, Magazines, and the Apple iPad
The Way of the Web
JUNE 10, 2010
The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 And Wired is apparently selling more copies on the iPad than in print (print sales were quoted at 79,000). Then it’ll be clear whether the approach you’ve taken to the iPad is actually a solution, or just a very temporary bump. OK, sure, they have outlets etc.
Eight Digital Marketing Trends
AUGUST 22, 2012
Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. The other day I was in the Apple store and I checked in, using Foursquare.
iPad Head Girl: Viral Video Marketing At Its Best?
AUGUST 12, 2011
Earlier this month, the internet was fascinated when a YouTube video surfaced of a girl doing mundane things around Central Park… with four Apple iPads surrounding her face. When it comes to an iPad head, face it, we’d all be curious if we ran in to her in person. The best viral videos tend to involve the public, and their reactions to unusual things.
The End Of The Smartphone
DECEMBER 11, 2012
When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? To date, there are no clear winners in the realm of mobile marketing.
5 Forms of Apple Link Bait
SEPTEMBER 11, 2012
Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype. What a great way to drum up the Apple fanboys and fangirls. 3) B h About Apple. 4) Discuss Apple Secrets and Rumors. What are some of your favorite Apple posts?
The End Of The Laptop
JUNE 1, 2012
Let's start with the story from a market of one. I bought the first iPad from Apple and loved it immediately. I loved it so much that I didn't understand why I would need to carry around the MacBook Air and the iPad at the same time. I loaned my iPad to a family member and quickly forgot about it. I went out and got the new iPad (3? Now, I'm busy carrying both the iPad and MacBook Air all over the world. Looking out - not too far - into the horizon, I could see myself completely ditching the laptop/computer in lieu of the iPad. apple.
Are Tablet PCs Just a Fad?
AUGUST 12, 2011
Mr Shih’s views are contradictory with those of market analyst Ben Riitzes, of Barclays Capital, who last week declared that he expected Tablet PCs to continue to cannibalize the laptop market. That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. Tech & Gadgets Apple iPad iPad tablet pc tablets
It's A Small (And Strange) World After All, Brands
MARCH 18, 2014
Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. It''s one of the fundamental reasons why I''m such a massive advocate for marketing to become a horizontal function within the organization instead of it''s current role as a vertical. yes, an apple that tastes like a grape). apple. marketer.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. Apple Pay : A brand new payment app for iPhone and iPad users.
The Magic That is Apple
JUNE 22, 2011
My iPad – which I ordered a couple of weeks ago – arrived. When I started writing this post, I hadn’t even opened it (ok, I took off the wrapping, but the iPad was still in pristine condition in its box) … because I knew that if I did, I’d start playing with it immediately, and I could effectively wave “goodbye to the rest of my day. Every.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
The Era Of Exponential Marketing
AUGUST 3, 2012
Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. MediaPost had a news item yesterday titled, iPad Sales Are Driving Massive Tablet Growth. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). Marketing needs to become an exponential business. Exponential new ways to think about marketing. Please go back to the top of this blog post and re-read those iPad stats courtesy of MediaPost). apple.
Facebook Should Not Be Treated like Other Media
MAY 29, 2012
Apple sells computers, iPhones and iPads. Well, with over nine hundred million people connected on it, we have a mass audience of eyeballs that are primed for marketing and media messages because they spend so much time on Facebook staring at pictures of people they swore they would never want to see again after high school. apple. canadian marketing association. marketing. What is Facebook ? It seems like an easy enough question to answer, doesn't it? None of those are wrong answers, but none of those are tied to any semblance of a business objective.
The Way We Talk About Business
OCTOBER 26, 2012
Yesterday, I was reading a news item on Business Insider titled, Apple Just Announced Awful iPad Sales. The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? Apple missed analyst expectations.
The Permanent Brand
JANUARY 16, 2013
When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. We live in a day and age when people not only tattoo their bodies with brands (everything from corporate logos like Harley Davidson and Budweiser to Apple and the rock band KISS ), but have what Kevin Roberts (CEO Worldwide of the advertising agency, Saatchi & Saatchi ) dubbed a " Lovemark " (a brand that delivers, "loyalty beyond reason" ). apple. marketing.
As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business
FEBRUARY 27, 2013
Leading business and marketing practitioner, Seth Godin , imagines a world where the mass market dies. While much of Godin's thinking has come to bear true in our social media-induced world, this TED Talk will get you thinking differently about where you spend your marketing dollars. Steve Jobs at Apple may have been one of a few who did understand the merits of being so insanely occupied with strong design. Are you worried about your kids because they're spending too much time on their Xbox or iPad playing video games? marketing. Tags: apple.
Essential tools for influencer marketing
JULY 14, 2016
A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. There’s apps for Android, iPhone , iPad , and there’s even a BaseCamp app for Kindle Android tablets. OK, now on to tools.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Apple is set to release HealthKit in the fall, a health and fitness app that links to wearable fitness technology.
Expect Big Changes At Facebook
FEBRUARY 2, 2012
What about Apple ? While many people simply access Facebook via the web browsers on their iPad and tablets, having a native app that works with a touch navigation (and all of the powerful and different usability that comes along with it) is going to become a much more important component of how Facebook evolves. Marketing. The marketing opportunities behind this engine have yet to truly be developed. Facebook and the marketing that comes along with it will be one of the biggest opportunities for the brand. apple. apple television. marketing.
10 Quotes on the Apple iPad and the Business of News
JANUARY 28, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media. Possibly. Save the media?
The New Disruption
DECEMBER 9, 2011
I hardly use my iPad anymore as I travel with the MacBook Air and I don't like reading books on the computer (just yet). We can hold up the Apple retail experience as a Golden Child in this instance simply because they rarely put things on sale and their environment is not crowded with merchandise. imagine Amazon's understanding of the market, pricing (by location and down to consumer) in terms of which stores are not only selling a product at a particular price, but they're also better able to understand consumer buying habits and trends in real-time. apple. author.
A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
AUGUST 11, 2016
Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable. You need … Resources. Equipment. Sweet!
AUGUST 25, 2011
As technology advanced, we were one of the first families to own a PC ( IBM clone ) and when modems entered the market, I was right there busting the piggybank to get connected. Around the same time that I was deep diving into my first PC, two of my best friends got Apple Macintosh computers. I never really used Apple products much growing up and into my adult life. Don't get me wrong, I have always been around Apple: I knew the brand, I knew the product lines, I could fumble my way through it, but since the early eighties, I was on a PC. Tags: apple. brand.
The Evolution Of Apps
SEPTEMBER 6, 2011
It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. to the pending dominance of smartphones and iPad -like devices. In the past few months, both Amazon and the Financial Times have released robust app-like websites in an effort to circumvent Apple 's ever-changing app store policy (more on this here: FT Bypasses Apple's iTunes, Launches HTML5 Web App ). Recently, Apple has changed their terms and service to ensure that they are compensated for any in-app purchases.
Cloud Computing And The Streaming Of Everything Will Change Media Forever
AUGUST 9, 2011
Amongst media and marketing professionals, the idea of streaming is more commonly thought of as a way to broadcast live where the data and information is never stored on the consumer's hard drive - they can simply enjoy the content (text, images, audio and/or video) live and "in the moment." Take a look at what Apple is attempting with their upcoming iCloud product. marketing professional. Tags: apple. We're getting much closer to the world of dumb clients. and that's a smart thing. This isn't streaming as you've thought of streaming to date. bandwidth.
The One Screen World Keeps Happening
JULY 10, 2015
How many screens is your brand marketing against? The rationale behind this was a lot of push-back that I had seen in-market from the marketing industry, that looked at three screens (television, computers and mobile devices). Here's what we do know: consumers began to ditch their computers as mobile device screens got bigger and easier to use (think tablets, iPads , etc.). It's important for marketers, in terms of understanding not just what kinds of screens consumers see, but the context in which they are being used. apple. apple watch. ipad.