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Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. But the open source firmware enjoys a clear edge over iPad in escalating popularity.

The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. One could argue, that this is the right play for Amazon, as they are the ones who have to catch up to the deep penetration that Apple and iTunes has in this space. Actually, it's not about Apple. apple. marketing.

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The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 at the local electronics store. Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. and abroad.

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5 Great iPad Social Networking Apps

Jason Yormark

There aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Friendly For Facebook (free) – I can’t believe that Facebook has not created an iPad app yet, but in the meantime, Friendly does a great job of providing a nice user interface that is still better then the browser experience. Bonus Shout Out: Just launched yesterday, the Bing iPad app is crazy good. Related posts: Yes, Another iPad Review, But From Someone Who Still PCs Too! Apple Social Media

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The Apple iPad. Greatest thing since iSlicedBread?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. February 3, 2010 by Taylor Marek It is a week after all the hubbub around the Apple press conference. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. Secondly, Paul Colligan , the tech guru that he is, ran the numbers on the iPad which proved to be quite interesting. Third, a college friend of mine has 27 reasons against the iPad.

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The iPad Won't Save You

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How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you. I'm talking to advertisers, publishers, media professionals, marketers and professional communicators. On February 28th, 2011, PaidContent ran an article titled, Sir Martin Sorrell: Apple iPad Won't Save Us. None of this matters in Marketing unless you are working with some of the sharpest and most creative minds. The iPad won't save you.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. Often Apple surprised people by showcasing products different than the buzz would have you believe, but they were still so wonderful that no one cared.

Apple Turns Its i To Television

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Are you paying attention to Apple 's next move? At the top of the trending rumors for the next version of the iPad (iPad 3 - for those keeping score at home) is that it will have retina display. It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). What about Apple TV? apple. apple tv.

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The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 at the local electronics store. Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. and abroad.

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Comparing Apples To BlackBerrys

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Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android. The PlayBook was announced long after iPad's initial in-market success and prior to the launch of iPad 2.

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The New Mass Media Is The iPad

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The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010 (that's $26.74 million iPads. This brings them close to 15 million iPads sold in 2010 (which blew away many industry analysts estimated). There's no doubt that in its current format, the iPad is a device driven by consumption. The iPad is also driven by advertising. apple. ipad 2. marketing. mass media ipad. It may.

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10 Social Media Pros Pick Their Favorite iPad Case

Convince & Convert

In this, the debut edition of What The Pros Use , I polled a group of social business and content geniuses to determine what they use to swaddle their iPads. The fact that I didn’t consider for even a nanosecond that any of these folks wouldn’t have an iPad is an interesting circumstance too. David uses the original Apple rubber case for iPad version 1.

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Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Check out Google’s Project Glass Video. But for many kids, that world is as foreign as a faraway planet.  Want to be part of this? 

Newspapers, Magazines, and the Apple iPad

The Way of the Web

The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 a month (free to print/web subscribers), The Financial Times has had 130,000 downloads of it’s free application. And Wired is apparently selling more copies on the iPad than in print (print sales were quoted at 79,000). OK, sure, they have outlets etc.

Eight Digital Marketing Trends

Spin Sucks

Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It’s not going anywhere, yet most of us (as marketers) have forgotten about it. The other day I was in the Apple store and I checked in, using  Foursquare.

iPad Head Girl: Viral Video Marketing At Its Best?

Firebelly

Earlier this month, the internet was fascinated when a YouTube video surfaced of a girl doing mundane things around Central Park… with four Apple iPads surrounding her face. When it comes to an iPad head, face it, we’d all be curious if we ran in to her in person. The best viral videos tend to involve the public, and their reactions to unusual things.

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The End Of The Smartphone

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When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? To date, there are no clear winners in the realm of mobile marketing.

5 Forms of Apple Link Bait

Geoff Livingston

Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! Here we go: 1) Find a “Lost” iPhone/iPad Prototype. What a great way to drum up the Apple fanboys and fangirls. But alas, I am sure there’s more to come! 3) B h About Apple. Cough. 4) Discuss Apple Secrets and Rumors.

The End Of The Laptop

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Let's start with the story from a market of one. bought the first iPad from Apple and loved it immediately. loved it so much that I didn't understand why I would need to carry around the MacBook Air and the iPad at the same time. loaned my iPad to a family member and quickly forgot about it. went out and got the new iPad (3? Now, I'm busy carrying both the iPad and MacBook Air all over the world. Looking out - not too far - into the horizon, I could see myself completely ditching the laptop/computer in lieu of the iPad. apple.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. Apple Pay : A brand new payment app for iPhone and iPad users.

It's A Small (And Strange) World After All, Brands

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Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. It''s one of the fundamental reasons why I''m such a massive advocate for marketing to become a horizontal function within the organization instead of it''s current role as a vertical. apple. marketer. marketing. marketing department.

Are Tablet PCs Just a Fad?

Idaconcpts

Mr Shih’s views are contradictory with those of market analyst Ben Riitzes, of Barclays Capital, who last week declared that he expected Tablet PCs to continue to cannibalize the laptop market. That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. Tech & Gadgets Apple iPad iPad tablet pc tablets

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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The Era Of Exponential Marketing

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Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. MediaPost had a news item yesterday titled, iPad Sales Are Driving Massive Tablet Growth. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). Marketing needs to become an exponential business. Exponential new ways to think about marketing. Please go back to the top of this blog post and re-read those iPad stats courtesy of MediaPost). apple.

Facebook Should Not Be Treated like Other Media

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Apple sells computers, iPhones and iPads. Well, with over nine hundred million people connected on it, we have a mass audience of eyeballs that are primed for marketing and media messages because they spend so much time on Facebook staring at pictures of people they swore they would never want to see again after high school. apple. canadian marketing association. marketing. What is Facebook ? It seems like an easy enough question to answer, doesn't it? None of those are wrong answers, but none of those are tied to any semblance of a business objective.

The Way We Talk About Business

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Yesterday, I was reading a news item on Business Insider titled, Apple Just Announced Awful iPad Sales. The iPad had been outselling desktop computers since the launch of iPad 2, Amazon , Google , Samsung and others have been aggressive to enter the tablet market. Last week at the Consumer Electronics Association CEO Summit , many senior executives from Sony , Panasonic and VOXX expressed their bullish outlook for the tablet market. After three years of the iPad being in market, was it saturated? Apple missed analyst expectations.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.

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The Permanent Brand

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When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. We live in a day and age when people not only tattoo their bodies with brands (everything from corporate logos like Harley Davidson and Budweiser to Apple and the rock band KISS ), but have what Kevin Roberts (CEO Worldwide of the advertising agency, Saatchi & Saatchi ) dubbed a " Lovemark " (a brand that delivers, "loyalty beyond reason" ). apple. marketing.

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

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Leading business and marketing practitioner, Seth Godin , imagines a world where the mass market dies. While much of Godin's thinking has come to bear true in our social media-induced world, this TED Talk will get you thinking differently about where you spend your marketing dollars. Steve Jobs at Apple may have been one of a few who did understand the merits of being so insanely occupied with strong design. Are you worried about your kids because they're spending too much time on their Xbox or iPad playing video games? marketing. Tags: apple.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?

The Magic That is Apple

Waxing UnLyrical

My iPad – which I ordered a couple of weeks ago – arrived. And it’s not just the iPad-related posts that have generated happiness among my friends. It happened when I decided to switch from BlackBerry to iPhone , and when I decided to switch from PC to Mac (that was the first Apple product I ordered, so you can see I have slowly but surely become a #Machead).

Expect Big Changes At Facebook

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What about Apple ? While many people simply access Facebook via the web browsers on their iPad and tablets, having a native app that works with a touch navigation (and all of the powerful and different usability that comes along with it) is going to become a much more important component of how Facebook evolves. Marketing. The marketing opportunities behind this engine have yet to truly be developed. Facebook and the marketing that comes along with it will be one of the biggest opportunities for the brand. apple. apple television. marketing.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Apple is set to release HealthKit in the fall, a health and fitness app that links to wearable fitness technology.

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet Yet the barrier to creating video marketing content that resonates with audiences  can still feel high. Why Video Marketing Is So Valuable. You need … Resources. Equipment.

10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media. Possibly. Save the media?

The New Disruption

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hardly use my iPad anymore as I travel with the MacBook Air and I don't like reading books on the computer (just yet). We can hold up the Apple retail experience as a Golden Child in this instance simply because they rarely put things on sale and their environment is not crowded with merchandise. imagine Amazon's understanding of the market, pricing (by location and down to consumer) in terms of which stores are not only selling a product at a particular price, but they're also better able to understand consumer buying habits and trends in real-time. apple. author.

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The Evolution Of Apps

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It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. Long Live The Internet ?) to the pending dominance of smartphones and iPad -like devices. In the past few months, both Amazon and the Financial Times have released robust app-like websites in an effort to circumvent Apple 's ever-changing app store policy (more on this here: FT Bypasses Apple's iTunes, Launches HTML5 Web App ). How can any major media brand not have an app in the Apple app store? apple.

Steve

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As technology advanced, we were one of the first families to own a PC ( IBM clone ) and when modems entered the market, I was right there busting the piggybank to get connected. Around the same time that I was deep diving into my first PC, two of my best friends got Apple Macintosh computers. never really used Apple products much growing up and into my adult life. Don't get me wrong, I have always been around Apple: I knew the brand, I knew the product lines, I could fumble my way through it, but since the early eighties, I was on a PC. Tags: apple. Bad plan.

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The One Screen World Keeps Happening

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How many screens is your brand marketing against? The rationale behind this was a lot of push-back that I had seen in-market from the marketing industry, that looked at three screens (television, computers and mobile devices). Here's what we do know: consumers began to ditch their computers as mobile device screens got bigger and easier to use (think tablets, iPads , etc.). It's important for marketers, in terms of understanding not just what kinds of screens consumers see, but the context in which they are being used. apple. apple watch. brand.

5 Killer Video Editing Apps To Improve Your Content Marketing

Kikolani

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Video editing apps for content marketing. Blog Marketing TipsVideolicious. iMovie.