Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? But now there is speculation Apple could buy the social networking giant with some of their cash reserves (it’s also said they have so much money, they could buy Facebook and Research In Motion ). . But Apple is a computer company. Apple does do hardware and software really well.
Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8
MAY 11, 2012
Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold.
The Microsoft Surface's Beauty is Only "Surface Deep"
Stay N' Alive
NOVEMBER 2, 2012
As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. In fact, I was so excited that despite Press not getting complimentary Surface tablets (or even trial ones) at Microsoft's recent Windows Build conference, I went out and bought my own. Microsoft Office tends to lag.
Does Google Deserve More Credit?
OCTOBER 30, 2012
Sometimes I think Google deserves more credit. This is not a defense of Google+, anti-trust issues facing the company, or the apparent sunsetting of Feedburner. When I learned Google had scrapped its facial recognition technology because the negative uses outweighed the good, I felt they were the better player of the big companies operating in this space. Google+.
Google: The search party is not over
AUGUST 20, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask?
The End Of The Smartphone
DECEMBER 11, 2012
When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. Google co-founder, Sergey Brin , can often be found about town wearing his Google Glasses (aka Project Glass). What will Apple do next? apple. google. google glasses.
Coca-Cola Is #1 Brand In Social Media Impressions
The Realtime Report
SEPTEMBER 10, 2012
Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Impressions outside the US were crucial for top brands like Coca-Cola (87% of social media impressions came from overseas) and Apple (72% came from overseas). Apple – 761,162,000. Google – 606,805,000. The U.S.
Is Google becoming evil?
The Way of the Web
NOVEMBER 3, 2011
Given the high standards Google set for itself with the aims of indexing the world’s information, and the mantra of ‘Don’t Be Evil’, it’s likely we hold it to higher standards than most companies. After all, if you’re paying $150,000 for Google Analytics Premium, you’d be expecting all information. That’s entirely lost now.
How Will Project Glass Impact Marketers?
FEBRUARY 5, 2013
Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects.
The Year Of More
JANUARY 3, 2012
This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. apple. apple television. google. microsoft. It sounds a little incredulous to say this when we're in a world that is struggling for stability. More social. Will this trend stop in the future? More global. More local. brand.
Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. I’m going to stop there, though. Unfortunately, they still don’t quite “get it. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. apple. google. microsoft. android app appanalytics apple chat cisco data dataplan desktopcomputer email facetime familycoststructure flurry google html5 ios laptop marketingindustry mass mediapost microsoft mobile mobileapp mobilecarrier mobiledatausage mobilenetwork mobilephone movies onescreen raykurzweil research rim smartphone tablet textmessaging tvshow yearofmobile youtube zeitgeistamericas2011Are smartphones now mass? rapidly. million to 1.8 " The one screen world.
The Only Screen That Matters
JUNE 19, 2014
and they''re on us ( Google Glass , wearable technology and beyond). Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. apple. google glass wearable technology. microsoft. The only screen that matters is the screen that is in front of me. Welcome to the one screen world. and more pervasive). How staggering is that?
A Confederacy Of Patent Dunces
AUGUST 29, 2012
There was a lot of online chatter when Google acquired Motorola for $12.5 With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). This way, should Apple (or another brand) ever take a legal swing at them, Google could do the old Muhammad Ali rope-a-dope with those patents. We live in the day and age of patent trolls and lawsuits (just look at the billion-dollar-plus verdict Apple was awarded over Samsung last week).
What Is Code?
JUNE 19, 2015
Its magic has been stripped away. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. I'd happily talk to people from Google and Apple , too, but they so rarely reenter the general population. The apple. google. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. I'm just a marketing dude who loves the words. Seriously.
Google Files for Trademark on the Word Glass
APRIL 4, 2014
Google has filed a trademark application on the word glass. Rob Garner wearing Google Glass. In July 2013, Google “originally submitted the application in July 2013 for the word “Glass” styled in a particular font as branding for its Google Glass smart glasses. ” Apple and Amazon have faced off in court over the use of the term “app store.”
Amazon, Google, Apple, Facebook and the Gang of Four
Convince & Convert
JANUARY 3, 2012
Certainly you and I were just talking before about Google+, and some people would say, “Is Google trying to become the next Facebook?” ” I would argue no, but think about it from Google’s perspective. If I had to go off of the Google platform to be social, I may not come back. Video production by my friends at Candidio. Jay: Hey everybody.
3 Things About Facebook
NOVEMBER 10, 2011
This article article pits Apple , Google , Amazon and Facebook against one another. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. apple. google. microsoft. amazon apple business charlierose content economy facebook fastcompany future google infographic markzuckerberg marketing media microsoft mobilestrategy onlinesocialnetwork purchasingdecision retail sherylsandberg socialcircle strategyThis would be a mistake.
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. apple. google. microsoft. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogged about earlier on in your process. Does this remove credibility from the Blogger? Hardly.
Is the iPhone 4 Apple’s Vista?
JULY 19, 2010
Apple’s iPhone 4 just can’t catch a break. To add insult to injury, Microsoft executive Kevin Turner says Apple’s latest smartphone release could fail, just like his own company’s Windows Vista. Besides the problems with the iPhone’s antenna, Apple has a bigger issue to deal with. Post on Google Buzz. – The Future of the iPhone.
T-Commerce And The Rise Of Tablet Shopping
JUNE 30, 2012
Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface. Google also announced their tablet, Nexus 7 , at this year's Google I/O 2012 developer conference this past week. I'm less confident in Microsoft and Google's attempts at cracking the penetration that Apple 's iPad is having, simply because both the Surface and Nexus 7 are making their debut with wi-fi only. google. google io. microsoft. Tags: apple. Does it matter which device a consumer uses to connect with a brand?
Google Apps – no more free sign-ups, no more Freemium
The Way of the Web
DECEMBER 8, 2012
Six years ago, Google Apps launched with a great suite of tools which could be used for collaboration and work for free by anyone with less than 10 users. year later, the paid premium versions became available, and now that’s all that will be available, as Google has now stopped new sign-ups to the free option. Damaging to Google’s brand? Buffer.
Steve Jobs Breaks the No News Cycle
AUGUST 24, 2011
Further, Jobs’ sudden departure from the day to day helm of Apple broke a monotonous summer of no technology/social media news. Really, how many more Google+ blog posts can we read? Given that Jobs has asked for and received the Apple Chairman position and will still counsel on new products, he sure doesn’t seem to be planning an imminent funeral. demands it.
The Era Of Exponential Marketing
AUGUST 3, 2012
Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). Google is getting aggressive with their Android -based tablets. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). The rumor mills are spinning with word that Apple is going to launch a 7-inch version of the iPad shortly as well (to compete with the others in terms of form factor and price). apple. google. microsoft. Most everything we look at in the marketing realm is linear. Linear growth.
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
Page from the Apple Book. The consumer electronics industry is built around copying the successful products that Apple produces. Apple blazed the trail. Apple blazed the trail. Amazon , Google , and BlackBerry now have app stores. Apple blazed the trail. Microsoft opened 11 retail stores this year. Apple blazed the trail. Blaze the Trail.
The New Electricity
JULY 3, 2012
In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In March 2012, when Apple CEO, Tim Cook , took the stage to announce the iPad 2 the biggest shock was that in the previous year, iPad 2 had outsold every single PC manufactured - beating HP , Dell , Lenovo and Acer. So, how did Google and Microsoft fare with their announcements? Apple was head-down in product innovation while RIM seemed busy trying to figure out what (and how) their competitors were doing what they do.
Six Links Worthy Of Your Attention #68
OCTOBER 7, 2011
"Think Apple has changed society? (Or Google / Amazon / Facebook ?). Well vertical didn't (Mark I) work out all that well for the cable companies, but Apple figured out that owning the device ( iPod , then iPhone , then iPad ) and the store ( iTunes ), meant that you could take a slice out of every transaction. apple. google. microsoft. Inimitable."
This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again
Stay N' Alive
DECEMBER 29, 2010
You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. I still feel that way about my old Xbox 360. It was a piece of junk. I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. My old Xbox 360 died 4 times and they still weren’t willing to give me something better. Enter the new Microsoft.
The Rise of Trollmarketing and Trashtweeting on Business Social Media
SEPTEMBER 4, 2014
When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Cup from Microsoft. Microsoft. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Ikea vs Apple – nearly 2 million views. Brand Hate The Other Guy – Microsoft vs Google. And unusual.
Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
Stay N' Alive
OCTOBER 30, 2012
noticed some very interesting things this time though, at my very first Microsoft conference. The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. don't see a single Windows Phone. I do see a couple Windows laptops, but they're surrounded by Macs and iPhones and other Apple devices.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
The Google algorithms are driven primarily by keywords. The Keyword Planner at Google is one of the best tools for doing basis research. You can drill down further by installing Google Analytics onto your website and identifying the landing pages that receive the most traffic. You visit Google and search for “large screen TVs.”. By Tara Geissinger. See the difference?
Six Links Worthy Of Your Attention #37
MARCH 5, 2011
These two images from Google Maps showed Bahrain's ruling class living in opulent estates the size of entire slums, contributing to unrest and uprisings. The Apple strategy tax - ars technica. " Apple 's rise in the last decade has been astounding. They went from being an also-company that made artsy alternatives to Microsoft machines, to. "The conversation around Google , content farms and the success of Demand Media 's IPO is still a hotly contended topic. What's Google to do? apple. google. google maps. microsoft.
The Problem With Time Spent
AUGUST 31, 2012
Long before Google existed, I worked for a search engine selling Internet advertising. In fact, we had such a strong search engine algorithm, that our users were finding the right results faster (remember, this was pre-Google days). Google's search is all about speed and accuracy. Comparing apples to apples. The average person spends 6:35 hours per month on Facebook , but they spend 3:20 hours on Google. Are you the same person on Facebook as you are on Google? On Google, you're doing fast searches and looking for answers. google.
Can You Pay To Get Your App To The Top? (Yes. Yes, You Can).
FEBRUARY 9, 2015
It can store information by individual/child, track the fever over time and, best of all, the developers are looking to integrate it into Apple''s HealthKit platform in the future. . App of the week: The new Microsoft Outlook app. apple. apple healthkit. google. microsoft. microsoft outlook. microsoft outlook app. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. including Heather B., have too.
5 Great iPad Social Networking Apps
APRIL 8, 2011
Synchs with Google Reader which is a major plus and easy to share articles to your networks. It’s ironic that some of the best stuff that is coming out of Microsoft these days is their iOS products. Apple Social MediaThere aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats. Pulse (free) – I really love the UI for this newsreader. Fantastic UI, and crazy easy to use.
iCloud Will Do For the Cloud as iPod Did for MP3s
Stay N' Alive
JUNE 5, 2011
But when Apple released the iPod that all changed. Apple made it dirt simple for anyone to plug in an MP3 Player, and nobody had to manually copy files to get them to sync. Soon Apple added a music store to make it easy for music labels to get their music onto these devices, and people were sold everywhere on what an amazing device this was. Google just launched Google Music.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Clayton can be found on LinkedIn and Google+.