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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Align your social media and marketing efforts to your goals. Integration is the key to success with successful social brands.

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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Top Reads on Social Media and Creator Economy 1.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. How to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Know your goals! How are you different?

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Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

Tune into conversations on social media early and often to understand what your customers are looking forward to, what they want to see from your brand, which markers of fall they enjoy and other insights to back your strategy. In addition to the typical pumpkin drinks, Starbucks introduced its new Apple Crisp Macchiato.

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Why it’s time to break up with your biannual brand survey

Sprout Social

For example, people might associate Apple with “minimalism” or “innovation.”. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. That only scratches the surface of the wealth of brand perception information available on social media.

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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. By strategizing their core focus on their community, Glossier doesn’t just “do social media”.

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