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| | BUZZ MARKETING FOR TECHNOLOGY
NOVEMBER 28, 2012 [Apple, Focus Group] 4 Ways Your Website Can Replace Focus Groups
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
| | GEOFF LIVINGSTON
MARCH 27, 2011 [Apple, Focus Group] Strategy Lessons: The Fire Book
This is where Apple excels over its computing brethren. This can take the form of focus groups, invite only alpha groups, announcement of intent, etc. Poles at the gates have groups of five to prioritize by check-in, but now Southwest has tiers of tickets, which allows people to buy priority pole position. Musashi. This is a timeless truth in marketing. Musashi.
OCTOBER 1, 2013 | WRITTENT BLOG
[Apple, Focus Group] 10 Marketing Techniques for Content Marketers from Traditional Advertising
DECEMBER 2, 2012 | VIPER CHILL
[Apple, Focus Group] Seth Godin on Steroids: Here’s My Evernote Password
NOVEMBER 28, 2012 | BUZZ MARKETING FOR TECHNOLOGY
[Apple, Focus Group] 4 Ways Your Website Can Replace Focus Groups
MAY 18, 2012 | CONVINCE & CONVERT
[Apple, Focus Group] Social Pros 16 – Jay and Eric Strike Back
AUGUST 5, 2011 | TWIST IMAGE
[Apple, Focus Group] The Wisdom Of One
APRIL 20, 2011 | CONVINCE & CONVERT
[Apple, Focus Group] Don’t Ignore Social Media’s Research Value
| | GEOFF LIVINGSTON
MARCH 7, 2011 [Apple, Focus Group] Strategy Lessons: The Water Book
This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. Apple masters this approach better than any company or nonprofit in the marketplace.
| | TWIST IMAGE
AUGUST 5, 2011 [Apple, Focus Group] The Wisdom Of One
Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Much in the same way, if Guy Laliberte set up a focus group to figure out the next iteration of the circus, instead of having his own very innovative perspective that led to the creation of Cirque du Soleil. Tags: apple. would not. In fact, quite the opposite.
| | BILL HARTZER
APRIL 27, 2010 [Apple, Focus Group] Why Do Customers Tattoo Themselves with the Brands They Love?
Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. 2. Why do they do it?
| | VIPER CHILL
DECEMBER 2, 2012 [Apple, Focus Group] Seth Godin on Steroids: Here’s My Evernote Password
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Jump became the first teacher on the site to earn more than $1 million on the site by using selling her lesson plans focused on teaching kindergarteners. Customer Focused Content Marketing Works for MindLeaders. million. Source: Quora.
CONVINCE & CONVERT | WEDNESDAY, APRIL 20, 2011 [Apple, Focus Group] Don’t Ignore Social Media’s Research Value
According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. That doesn’t make it invalid, just not a direct apples-to-apple comparison. Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Equivalent Research Value. MORE >>
WRITTENT BLOG | TUESDAY, OCTOBER 1, 2013 [Apple, Focus Group] 10 Marketing Techniques for Content Marketers from Traditional Advertising
Most readers will recognize the video advertisement above, which catapulted Apple into its current position as a major player in the technology scene in the early 1980’s. Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. Inbound and content marketers are most definitely here to stay. MORE >>
CONVINCE & CONVERT | FRIDAY, MAY 18, 2012 [Apple, Focus Group] Social Pros 16 – Jay and Eric Strike Back
Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. So, the example I used was Nike, although perhaps a more modern example would be Apple, where both companies have been criticized for labor practices and their supply chain in the past, but that’s old news, right? Everyday, somebody complains about how Nike shoes are made or how Apple computers and iPads are made, et cetera. This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. Eric : Yeah. MORE >>