article thumbnail

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Know your goals!

Apple 139
article thumbnail

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building. Emily Weiss, Glossier Founder.

Retail 68