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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . Year-Round Influencers.

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132
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Living In A Shopping Mall

Twist Image

There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. What retail should do. Customers not only liked the ease of online shopping, it provided them with better pricing and endless aisles (in terms of selection). Without sounding too bullish, it's going to continue.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Take their Chanel Connects campaign, for instance.

Fashion 52
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Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season

Later

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . For a limited time, Members can shop 40% off select original-priced Lounge Pants, Onesies, and Robes to get you cozy for the season. The taste reminds me of a spiced apple pie with a hint of cinnamon. Ready to get in on the action?

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. Branding Communities eCommerce Interactive Marketing Mobile Optimization Age of the Customer Apple CMO CMOs Customer Experience Forrester Google Mobile Commerce'