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The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are.

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From Atoms To Bits To Atoms

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You can't exactly buy the parts at Home Depot. From electronics, robotics, and 3-D printing, the emergence of this DIY (Do It Yourself) culture is quickly moving from bits (software and platforms) to atoms (physical stuff). Yes, the very same place that helped inspire Steve Jobs and Steve Wozniak to create Apple. make magazine.

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Are Brands Ready For The Instagram Economy?

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On Instagram, it feels like a discovery because you aren''t there to shop -- but if something catches your eye and it''s available, you''re more likely to buy it." If you''re Apple , you could use a unique Instagram feed just for iPhone cases or one for cables (you get the idea). strategy magazine. strategy magazine.

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The Evolution Of Apps

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While HTML5 doesn't solve the complete Da Vinci Code that is this tangled web of wires across companies (both hardware and software) jockeying for position, it does offer some new and amazing capabilities that truly bring the digital experience to life. How can any major media brand not have an app in the Apple app store?

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Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? The above posting is my monthly column on marketing innovation for Strategy Magazine. strategy magazine.

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Grow Your Wiki

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Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Buy the book | Learn More. Buy the book. 21 days of wiki adoption. advertising. Barack Obama. better meetings.

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Are You a Productive Reader? - Stepcase Lifehack

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MobileMe: A Review of Apple’s.Mac Descendant. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Free Magazine Subscriptions. Buy a text ad. Get your own Avatars at Gravatars. Monthly Pick. Yearly Pick. How to Ask for (and Get) a Raise.

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