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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . With this in mind, here five tactics you can use to successfully transition customers from offline to online: Host a Virtual Event .

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How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

But this year’s event looks markedly different from Rio and London. Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Still, fans all over the world are eager to tune into their favorite events with streaming services contributing to overall viewership.

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The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. Using an influencer marketing tool like Pixlee’s CRM is a great way to narrow down influencers in your niche by location. Celebrate Pride with Diverse Influencers .

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

Bust out your marketing plan and let’s go. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. A few important rules to follow for affiliate marketing: Always disclose your links.

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2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Transparency goes a long way.