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How companies use video content on social media

Visually SM

How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. People follow brands on social media because they identify with the brand’s values, but also to see new products and offers.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Be stronger.

Brands 183
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115
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5 Brands Successfully Using IGTV

Ignite Social Media

Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Users now have the option to share content directly to the feed to get more reach, which can be useful for some brands. The Olympic Games: With 2.2

Brands 132
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How Brands Can Collect Higher-Quality UGC

Pixlee

However, the content your users produce may be less-than-optimal by your brand standards. There’s a high volume of content available to most brands but let’s face it: a lot of that content isn’t perfect. Use a UGC platform to automatically filter out spam, and set custom parameters that meet your brand guidelines.

UGC 92
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How Brands Are Giving Back to Their Customers During COVID-19

Likeable

But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations. Great Jones, a premium cookware company, has extended the hours for Potline, its free text service for real-time recipe inspiration and cooking advice.

Brands 102