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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. Need more help?

ROI 60
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How to Fill Up Your Social Media Calendar [Strategy + Template]

Rebekah Radice

If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Tweet 1-2 evergreen blog posts to Twitter every day. We’re going to begin with Google Analytics.

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How to Develop Your Social Media Brand Strategy

Rebekah Radice

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? White papers. What platform(s) align with the type of content you share?

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10 Truths Nobody Told You About Being A Social Media Marketer

Pam Moore

Building a career as a social marketer is not as easy as jumping on Twitter or Snapchat and firing off some 140 character tweets and selfie snaps. Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. Big difference.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Jay is the founder of [link] and host of the Social Pros podcast.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. It’s humans who post the status updates.

Brands 167