Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I'm not sure any one metric is “The one&# yet.

Metrics 28

Metrics Review Social Media Video 28

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Jason Yormark

DECEMBER 28, 2009

An alternative to start with is simply using free tools like SocialMention.com or Google Analytics. Dig in and try to really understand social media metrics and how that data can be leveraged to help businesses understand the value of a strong social media plan. However those can be expensive tools to get access to.

Social Media 197

Social Media Radian6 Small Business RSS 197

Kikolani

JANUARY 26, 2010

Again, in an ideal world, the social media strategist would be able to overlay social media actions with business metrics and be able to show social media influence in the bottom line. Instead, Sarah met with one of the social metrics panel members from IBM, Tiffany Winman. Listen and join the dialogue with Radian6.

ROI 114

ROI Social Media SEO Tips 114

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Whatever a company selects they will end up customizing it if they want meaningful analytics for their monitoring program. Even though that was a year, ago the problem persists.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. That’s where things like Google Analytics come into play. It is a cipher.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When we really probe and ask them about the business problem they’re trying to solve, that’s never nearly as clear as their need to know number XYZ or metric 123. That’s where things like Google Analytics come into play. It is a cipher.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

AUGUST 19, 2012

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation. . times the concentration.

Analytics 139

Analytics Influencer Klout Vocus 139

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Firebelly

APRIL 9, 2012

5 Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Measure Social Media ROI with Google Analytics Social. ROI: Are Your Social Media Efforts Worth the Money?

ROI 188

ROI Social Media Radian6 Metrics 188

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days).

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 15, 2010

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Social Website Analyzer.

Tools 188

Tools Social Media Radian6 CoTweet 188

Waxing UnLyrical

NOVEMBER 1, 2010

PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Webbiquity SMM

MARCH 23, 2011

Metrics and reporting. more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Geographic/language coverage.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. I implement bit.ly Add “+&# at the end of any bit.ly

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 27, 2017

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. 3) Radian6 (aka Social Studio). Google Review Count: 331. ” — StoreYa Blog.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

FEBRUARY 23, 2012

One of the tools we use is Radian6. We do monthly reporting, and I very much value the analytics side of thing. Jay : Return on grilled cheese, that’s the best success metric you can have. Do you use the same standard reports across all of your brands, or do some brands measure more than others? Lauren : Yes, actually.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JULY 8, 2008

Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# Reply Pragya Narang July 9, 2008 at 6:10 am RocSearch, the UK-based research & analytics firm has recently released a research study on Leveraging Social Media for Brands.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

AUGUST 16, 2010

4 Social Media Mining Metrics by iMedia Connection. On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. PeopleBrowsr. by Social Media Examiner.

Review 200

Review Tools Social Media Klout 200