The Future of Analytics
AUGUST 18, 2011
This week I’m giving you a little repeat from a video I did for Radian6. I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them. They had two requirements: 1) I discuss the future of analytics and 2) I send them the script beforehand. The future of analytics is an easy one. And also tell me what you think about the future of analytics.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Radian6 – I originally started with a firm that I own here at Avaya. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. With that in mind here are some Facebook analytics tools to experiment with: PageLever. Simply Measured’s Facebook Fan Page Analytics gets a gold star for clear, simple data visualization. Simply Measured. EdgeRank Checker.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
#FollowFriday: Lindsay Bell
SEPTEMBER 14, 2012
Lindsay is stepping into her spot to manage the guest bloggers here, create content we can sell (like the webinar we’re having next Thursday about Google analytics ), and (finally) launch Spin Sucks Pro. Lindsay spent most of her career with the Canadian Broadcasting Corporation , and most recently was in charge of content at Radian6 and then Jugnoo. Alright.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities. Value.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Free analytics tools you should be using by iMedia Connection. Back up your Gmail account?
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Features. Pricing.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Lasica and Kim Bale review 20 powerful fee-based tools for professional social media monitoring, among them Radian6 , Lithium , Alterian SM2 and Attentio. What to do?
Super Bowl Becomes Social Bowl
FEBRUARY 3, 2011
Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Similar Posts: Twitter: Real-Time Analytics And How It Can Help Your Business. Marketing & Communication Advertising Boston BrandBowl2011 Facebook Mullen Radian6 Social Media Super Bowl TwitterFocus on Social Media.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. Here’s what I found: Radian6 offers a very simple setup.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Radian6. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Budget: $0 (I have no budget, I need something free!).
Big Data: 5 Essential Skills for Public Relations to Master
MARCH 27, 2012
But math and analytics? Up until now, we have used free tools such as Google alerts to monitor mentions or paid tools such as Radian6 , Lithium , Custom Scoop , Cision and many others that give us ideas about what is being said and by whom. Don’t be intimidated by data and analytics. Analytics Social Media analytics Big data MeasurementBecome an analyst.
Sure I love the conversation but…
Direct Marketing Observations
MARCH 31, 2011
Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Like I said, Watershed moment… social media social media monitoring radian6 salesforce.comGreat for us but what about B2B ? An outcome.
Digging-in to the new Radian6 Dashboard Improvements
NOVEMBER 15, 2010
Tweet Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. This time around: changes to the Radian6 dashboard. Key Changes.
Emerging Social Media Trend: Logo Detection In Images
NOVEMBER 12, 2014
” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description. tool like Ditto Photo Analytics was built for logo. If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.”
Paul Dunay joins Networked Insights as the CMO
Buzz Marketing for Technology
MARCH 1, 2011
So I started looking at the social media analytics space for social technology that can provide real insights. You can read about all of my findings in my post on Monitoring vs. Analytics [Infographic]. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”. The answer was – neither of us knew! Technology.
You Become What You Measure
Social Media Strategery
JANUARY 6, 2014
Six FREE Tools To Measure Social Media for Business
PWB Marketing Blog
OCTOBER 10, 2011
Facebook and other social networks equip you with limited analytic tracking tools. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. Radian6 (paid) – acquired by the popular CRM company Salesforce.com earlier this year for $326 million.
The Radian6 vs. SM2 Death Match
SEPTEMBER 22, 2010
What’s happening with the 84% of respondents who aren’t measuring their social media marketing efforts? I can say with certainty that they’re not using either SM2 from Techrigy or Radian6 , two major monitoring and measurement tools that I’ve used extensively over the past year. Reminds me of the TechCrunch posting on SM2 - "like google analytics on steriods". We are all born social.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. by Kuno Creative. It’s a fad.
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
Measure Social Media ROI with Google Analytics Social. By Radian6 Knowing how to calculate social media ROI is not always obvious, but this infographic will help you figure out how to take your social media metrics and turn them into valuable information for your business. Here are 5 must-reads on social media ROI that we don’t want you to miss.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers. $. Buzzient provides a next-generation solution for social media analytics and integration of this valuable content with enterprise applications. $.
Turning Marketing Measurement on its Head
APRIL 5, 2011
Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Tools like Radian6, Netbase, etc., Measurement MeasurePR Public Relations #measurepr analytics seth duncan what marketing can learn from PR measurementPretty radical, eh? So that’s what we talked about. It was really interesting.
The Evolution of Our Data Fixation in Social Media
Direct Marketing Observations
FEBRUARY 21, 2012
In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. analytics big data data social analytics social media measurementSix years ago, we were talking about the growth of blogging and MySpace. One that will do 2 things.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. Related posts: The Best Free Tools for Twitter Analytics. Each tool is free unless otherwise noted.
Measuring Results at the Enterprise Level
DECEMBER 8, 2011
He thinks marketing expertise and elbow grease aren’t enough for most, because most people aren’t analytics nerds like I am. Some sort of online listening and monitoring ( Google alerts , Spiral16, Sysomos, Radian6). That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! In the case, does size matter? theend.
What Does Salesforce-Radian6 Deal Mean for Everyone Else?
MARCH 30, 2011
Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Radian6 is easily the most recognized name in SMA, so most of the remaining independents are not widely known.
Four Ways to Measure Social Media Marketing Results
AUGUST 9, 2010
Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Tags: Social Media Marketing Alterian SM2 analytics b2b marketing Cision Cymphony Facebook key influencers last click attribution LinkedIn Neilsen BuzzMetrics NyQuil Radian6 social influence social media metrics social media ROI Twitter Vocus
5 steps to measuring social media PR campaigns
SEPTEMBER 20, 2012
A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The central theme running through the talk was how to effectively put together a social media PR analytics programme that would accurately and meaningfully measure success and results. Social media analytics in black and white. The five steps are as follows: 1.
Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Convince & Convert
MAY 20, 2012
Further, every company has analytics at some level. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Analytics Software. Small business alternative: Crowd Booster , Google Analytics (also viable for large business), Swix. Hard to figure out who does what, right? There are WAY more companies than this.
The Specialization of Social Media Analysis
MARCH 15, 2011
The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response. Social media analytics Every 15 minutes, someone announces a new tool for measuring social media. But wait, there's more!
Social Media Optimization Tools
OCTOBER 31, 2010
The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. You can easily see what content on your competitors blogs are getting popular and where. If you sign up for the PostRank Analytics service, you can incorporate Google Analytics data with social engagement metrics. Well done!
The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Simple Search And Social Strategy Framework. GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
David Alston, CMO at Salesforce Radian6 , focuses on international brand building through his work in social media monitoring, outreach and engagement. Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. The size of the company or the number of people it employed did not matter. in August 2006.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. Buzzient Buzzient provides a next-generation solution for social media analytics and integration of this valuable content with enterprise applications.
20+ Cool Social Media and Web Tools
SEPTEMBER 15, 2010
Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. Cool Web Tools. Social Mention. ** 5 stars. uberVU. Outbrain.
6 Critically Undervalued Social Media Success Metrics
Convince & Convert
JANUARY 11, 2011
PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. The best part of PostRank Analytics is the Engagement Score, which is sort of your Klout score for each blog post. Klout.
Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
SEPTEMBER 30, 2016
The teams that I have led have benefitted from emerging enterprise content management platforms (Example: Adobe Suite or SiteCore, content planning and collaboration tools (Example: Kapost), and social listening tools (Example: Radian6). One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Marketing Minds