Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right? Here’s the deal.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Tom Mandel. James Robertson.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. dollar invested in email marketing, brands earned $36 back. Influencer marketing.

Tips 98

Tips Content HootSuite UGC 98

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 131

Template Templates Social Media Strategy 131

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. In regards to social media marketing, you know your stuff. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Events and webinars.

Social Media 150

Social Media How To Discount Campaign 150

Rebekah Radice

SEPTEMBER 5, 2017

Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Use analytics to determine when your followers are most active online. The marketing world is constantly evolving. Next, brainstorm your content topics based on the research above.

Social Media 111

Social Media Strategy Brands How To 111

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

JULY 30, 2018

Listen in and learn how you can get your content into a manageable and holistic marketing strategy. Think about it… if your company or team has a difficult time aligning sales and marketing, there’s a reason. Here’s how: – Google Analytics. White papers. Highlights From Episode 23.

Social Media 121

Social Media Startup How To Case Study 121

Rebekah Radice

SEPTEMBER 5, 2017

Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Use analytics to determine when your followers are most active online. The marketing world is constantly evolving. Next, brainstorm your content topics based on the research above.

Social Media 60

Social Media Strategy Brands How To 60

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. But are they seizing their full power? Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. That’s where visual marketing comes in. It needs to be the type of content that converts.

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing?

Strategy 150

Strategy BuzzStream Content Brands 150

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. You can read about visual content and visual marketing in these posts.

Social Media 148

Social Media How To Analytics Types 148

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. That’s where visual marketing comes in. It needs to be the type of content that converts.

Social Media 60

Social Media Engagement Meme Buy 60

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Go to your Google Analytics – Behavior – Site Content – find your top performing content or you can use this same formula for new blog posts. You can read about visual content and visual marketing in these posts.

Social Media 60

Social Media How To Analytics Types 60

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

FEBRUARY 5, 2012

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! 4 Reasons Agency Content Marketing Might Be Worth It. Mimicry is not a strategy. To what end?

Content 145

Content Marketing Curation Committee 145

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. This is the 6th annual version of this report, and I recommend you grab yourself a copy right here.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing?

Campaign 98

Campaign Marketing Discount How To 98

Convince & Convert

APRIL 22, 2016

This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Learn more about Sigstr’s capabilities in this episode of Marketing Marvels and let me know what you think.

Campaign 60

Campaign Groups Groups Analytics 60

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. 10 Secrets of a Winning Facebook Fan Page by Palmer Web Marketing.

Advertising 215

Advertising Facebook Marketing B2B 215