Direct Marketing Observations

SEPTEMBER 30, 2014

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. Maybe not so much in an analytical way but we do measure our daily outcomes. content strategy digital marketing Marketing strategy success' Was it fun? Did we lose?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. Face it, analytics for most of us, are very important.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). I’m surprised that there are still marketers out there hanging their hat on a metric based on total numbers only, but there are. Do you believe in the Klout score? of direct ticket sales.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

JANUARY 26, 2010

You see, THAT is the niche that all marketers and consultants need to be focusing on right now. How many of you currently use Linkedin in your social media marketing/marketing efforts? New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool?

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MARCH 31, 2011

But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. Justifying it’s relevance. Educating the masses.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Direct Marketing Observations

JUNE 21, 2010

Use Twitter as part of your firm’s marketing mix. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

APRIL 19, 2010

Tags: social media monitoring analytics marc meyer web analytics listening and monitoring.

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

FEBRUARY 21, 2012

Yes, we’re becoming enamored with the data and analytics of social, and we’re becoming really good at collecting it, but we still need a primer in what to do with it and how to turn it into Action. Here is the opening sentence: Businesses are struggling with how to evaluate the effectiveness of their social media campaigns.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

SEPTEMBER 14, 2011

There is PPC, there is mobile, local, and of course the whole analytics side of it all. There is creating search programs just for branding purposes. There is SEO, both on-page and off page for main sites and micro-sites. It’s a huge task and yet one that is best managed by sticking and moving. .

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

AUGUST 5, 2011

For example, if we’re to believe the Gartner Hype Cycle , which I do, we’re approximately 2-5 years away from mainstream adoption of social analytics.

Strategy 162

Strategy Analytics Organization Buy 162

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? Isn’t that influence?I

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

AUGUST 9, 2012

This is where a solid analytics package comes into play. Don’t deliver and suffer the consequences. What will it take to create and curate compelling content? In a nutshell, you have to test what works and what doesn’t. You have to know what drives traffic and what get’s clicked on and what doesn’t.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. If you are like most social marketers today, there is little support for the social manager who is typically part of the marketing or communications team. What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns.

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

SEPTEMBER 8, 2011

5) Wanna see a cool video about the power of Google analytics ? 4) MixRank shows you exactly what’s working for your competitors right now. See their most successful ad copy and landing pages. Check it out. 7) Here is the gold.

Community building 202

Community building ROI Cost Analytics 202