Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

FEBRUARY 18, 2011

Then the latest Art of Marketing conference in Toronto is for you. Avinash Kaushik – Bestselling Author, Web Analytics 2.0 & Web Analytics: An Hour a Day. For a chance to win a ticket to the Art of Marketing conference, leave a comment recommending a book you’ve read recently.

Conference 284

Conference Marketing Travel Analytics 284

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. In doing so, you gain a relative value for each visitor to your site. This has implications for several functions within companies: Sales.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Social Sales.

Social CRM 260

Social CRM Review Overview Energy 260