Sprout Social

JULY 6, 2023

Some of our platform’s analytics highlights include: Cross-Network Performance Reports: Aggregate data across networks from your profiles and posts. The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product.

Data 132

Data Social Media Metrics Analytics 132

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Social Media Network Marketing

MAY 31, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 62

Social Media Social CRM Reputation Widget 62

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Make use of analytics tools to automate this process and gain deeper insights. More importantly, listening shows customers you value their opinions. It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

FEBRUARY 28, 2022

You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. million mentions of Wordle on Twitter, up 9,971% from December 2021. Using social listening to assess audience fit.

Brands 115

Brands Meme How To Advertising 115

Sprout Social

NOVEMBER 13, 2019

Sure you can look at your analytics data to study customer behavior and preferences, but asking them directly provides unique insights and context. Enterprise.nxt, for instance, created a Twitter poll to understand how its followers manage their passwords. And that’s people’s sentiments and opinions. Assess performance.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. Social media analytics dashboard from Buffer Analyze. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Hootsuite

OCTOBER 1, 2019

Last night my name was trending at third on Twitter in the United States. Your own analytics will give you some guidance. Still, it never hurts to remind your Twitter followers or the folks on your email list that they’re missing out on your Instagram content. Plus, you’re crowdsourcing some off-the-cuff focus group feedback.

Instagram 111

Instagram Geotagging How To Tourism 111