Sherrilynne Starkie

DECEMBER 6, 2017

They need to be able to create content across multi-formats and to write code. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JANUARY 22, 2019

4 Twitter is developing new analytics dashboards. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best. For example, a publisher can see who is reading and engaging with the content it posts along with which content performs the best.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JULY 19, 2013

This should inform Twitter engagement and content development strategies. Featured Headline Social Media Twitter analytics Best practice Social network' How many hundreds of times or less than that? This is an indication of how these followers tend to use Twitter. Are they active participants or merely observers? Who are these people?

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 8, 2014

Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. HOW TO: Get Started With Google Analytics.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. It also explains why each is needed and they are all used.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JANUARY 11, 2018

It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Despite the surge in images and video content, words still govern search engines.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. This includes content marketing, social media and digital advertising among other marketing tactics. Still others will tend towards opinion and thought leadership content. Who is their audience?

News 404

News Report Software Badge 404

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Google Analytics has introduced a new video series on YouTube: Measure Matters. It's a must-watch for content marketers. Top Five: Who is social media's AR winner?

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Others share your content with their own friends and followers via in social networks and other digital channels.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

NOVEMBER 15, 2018

Facebook is open its doors to French regulators to review how the company monitors racist, sexist or hateful content. Starting in January, Facebook will welcome a small team of civil servants from President Macron’s administration to shadow Facebook’s checks on hate-fueled content. I hope to be enlightened. –SS. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

JULY 3, 2018

Share our content? What kind of insights can we get from different analytics tools? Are we educating the public? Are we trying to create a positive attitude toward something or do we want our audiences to actually do something? Do we want them to vote us? Buy our products? Do you want them to actually take some action?

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

DECEMBER 11, 2017

Instagram makes ephemeral content less…ephemeral. Google’s Featured Snippets not only help the algorithm to understand better web content, they now highlight related content, and this week the search engine also added more images. It provides fantastic insight to guide content and advertising campaigns. Dec 10, 2017.

LinkedIn 62

LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

FEBRUARY 20, 2018

He or she will have the knowledge and talent to weave keywords into content in a way that both bots and people will understand. It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. This means building a narrative story across content formats and platforms.

Consultant 220

Consultant Social Media Marketing Skills 220