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How to optimize your marketing budget: Do more with less

Sprout Social

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack.

Marketing 129
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Add Buffer to your content creation toolkit today.

Process 109
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HubSpot vs. Marketo: Which is Better?

Oktopost

To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Ad campaign management. Integrations with such platforms as Metadata and Adroll. for ad campaign management are also available. A/B Testing.

Hubspot 110
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

“Software” in this context can be anything from which content management system a company used to build its website and which analytics and tracking tools they use, to something like what live chat software is being used or what CRM software they have.

Software 107
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Four SEO Tips for WordPress Websites

Idaconcpts

WordPress is the world’s most popular content management system. Not only is it used by almost a quarter of new webmasters, it’s also the system of choice for 17% of Alexa’s top one million sites on the web. Get an SEO Plugin. About the Author: Bough SEO is an SEO marketing company based in London, England.

WordPress 164
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3 Digital Tools That Improve PR

Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier.

Tools 82
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. These add-ons make it easy to add an incredible variety of functionality to the platform, from contact forms and photo galleries to social sharing and ecommerce capabilities.

WordPress 184