How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Image via BigStockPhoto.com. highlight to tweet).
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
We don’t want to be marketed at—we want the freedom to choose based on our own online experiences. Marketers, ad guys, and digital experts, on the other hand, struggle with content but they are good at measurement—something PR pros are still at odds with and is ruining our reputation. Use social media as well as email marketing to promote your content. By Iliyana Stareva.
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?
Google Analytics for Beginners
JULY 25, 2011
Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a free service.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. You can dig into your Twitter analytics to learn who your followers are, where they’re located, and when they tweet.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Includes detailed analytics for all your posts. It can also be used for campaign tracking, market research, and customer service.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach.
The Underrated Role of Analytics in Dental and Medical Marketing
MARCH 23, 2016
So what is the most effective way to market a new medical or dental practice online using the tools that are currently available? While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing.
Use Predictive Analytics to Create Valuable Content
AUGUST 31, 2015
In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. If there’s one thing I’ve learned about people during the course of assisting with various Kickstarter campaigns, it is that established demographics such as age, ethnicity, and income level are quickly becoming obsolete. By Robert Conrad. Simple.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. If you’re interested in taking your digital marketing strategy to the next level, have a demo of the full Talkwalker platform today.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. Tracking & Analytics analytics retail tracking” The company’s name is Euclid. think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement. You can do the same thing with in-store traffic.
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Marketing & Communication Awareness Inc. That’s about it!
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Here is a four-step guide that will help you identify the best visual influencers for your brand and take your influencer marketing to the next level. 1. Screenshot from @mrslvoemon.
The 5 Top Google Analytics Reports for Social Media Marketers
Convince & Convert
AUGUST 22, 2012
Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports. What You Could Do Before (and still can).
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The ultimate goal for brands? Infographic.
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. Most of the critical user behavior that would mark success for these organizations—such as making a donation or signing up for a webinar—are now taking place on another domain and out of the site owner’s control (and the default reach of most analytics tools). Tracking Third-Party Web Services.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. If it doesn’t make sense based on one of the hashtag marketing Cs—and in context of your business goals—#leaveitout Hashtag Marketing for Conversation One of the most frequent ways consumers use hashtags is for conversation.
nBA Pulse: a new social analytics tool
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?
Why You Need Analytics and Trust for Successful Influence Marketing
Convince & Convert
MARCH 9, 2016
Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. She loves pushing the envelope and shares her ideas today on how businesses can create measurable programs with trusted influencer campaigns. Why you need data and analytics every step of the way.
Access Facebook Promoted Post Analytics with Unmetric
APRIL 12, 2016
Here at Unmetric, we’re all marketing enthusiasts. Every day we look to find ways to make the lives of marketers (all the various roles that encompasses) better, whether it’s by making our UI more user-friendly or by adding smarter features. So this quarter, we found three of the biggest challenges - or needs - marketers had and addressed them in our Analyze product. till now.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. To show that you’re among the innovative digital marketers, understanding mobile is a must.
10 Tips and Strategies for a Better Facebook Marketing Campaign
MAY 22, 2016
With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. 10 Tips for a Better Facebook Marketing Campaign. The problem? The solution?
3 Marketing Metrics for Savvy Content Marketers
Convince & Convert
SEPTEMBER 28, 2015
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth. Bounce Rates.
The Best Google Analytics Metrics for Social Media Professionals
Convince & Convert
JUNE 20, 2014
Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. ” via Adam Singer and The Future Buzz Whether you’re in sales, marketing, or product management, you can and should keep track of your success. Tweetable Moments Be known as the expert on your brand and industry.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Today’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience.
Google Analytics Social Reports Provide Huge Metrics Edge
Convince & Convert
MAY 22, 2012
As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI. But to best use it, you must have Goals set up in Google Analytics. In doing this, marketers can see which networks deliver the highest bottom-line impact, and where they need a social strategy re-haul. You have, too.
Twelve Steps to A Strong QR Code Campaign
MAY 23, 2011
As consumers access the Internet from these devices, marketers need to be focused on finding shortcuts for quicker and easier entry points. Following are 12 tips to best use these tips to understand the capabilities of smart phones for your next campaign. Resist the urge to create a QR code and slap it on an existing campaign with a simple link to the company’s website. Launch.
10 Simple and Reliable Digital Marketing Metrics
Convince & Convert
MARCH 28, 2016
As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Overall Traffic.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
Impressive Digital Campaign: Magnum Pleasure Hunt
APRIL 14, 2011
Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. The Magnum Pleasure Hunt is a new game to market the new Magnum ice-cream and the game is a full Flash experience created by Swedish Lowe Brindfors. Similar Posts: Facebook Real-Time Analytics. Great Value Created by Toyota in Tough Market with Social Media.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. Through downloads?
Eighteen Tricks to Save Time and Money On Content Marketing
JULY 8, 2015
When we talk about content marketing, the conversation often moves to return-on-investment. If we want to talk about “saving” as it relates to content marketing, we must talk of both elements. Luckily there are some great tools and strategies that will put you in a much better “place” as you focus on engaging, unique, entertaining, and educational content marketing. .
How to Measure the Return On a Social Media Campaign
MAY 24, 2011
Tweet When it comes to social media, it has always been a widely discussed topic how to measure returns and a lot of the traditions from more traditional marketing has of course paved its way into the field of social media. Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures.
How to Create Social Analytics
AUGUST 20, 2012
Applying Analytics to Social Media. With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question “What’s the ROI of your Mother?” How To Create Social Analytics With Google URL Builder. This same tool can be modified to generate metrics for your social media campaigns.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!
The Importance of Social Media in a Successful Marketing Campaign
JULY 30, 2012
What may come as a surprise, however, is that while 66% of all companies have a Facebook page and 51% have a twitter account, a mere 16% say that their marketing efforts have been fully utilized and integrated into their existing campaign strategies! Better Marketing Communications. Any marketing campaign is only as good as its effectiveness in reaching the client.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Analytics. Follow.
Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer
APRIL 18, 2016
branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. study by McKinsey found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” What do you trust more?
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. & I. Great job!
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.
Three Ways to Supercharge Social Media with Google Analytics
PWB Marketing Blog
SEPTEMBER 19, 2011
If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics can help you identify which Twitter conversations you should be listening for. Optimize Social Traffic.