Lately I’ve been focusing on two areas, location-based marketing and QR Code implementation with various clients. Both can work without the other but can have some awesome results when used together such as scavenger hunts, check-in at food trucks along with location verification and analytics. Being that QR Code use is still new in the USA, sometimes you may need additional marketing efforts to educate your audience on what a QR Code is, what app to use or download to scan a QR Code and/or a sneak peak of what they will receive if they scann a QR Code. via 2d code. MORE >>

By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. Step 2: Creating the Campaign. It could be a product and its reliability, or an upcoming area in the real estate market and what that means to potential buyers. Step 3: Measuring the Campaign. But are they? MORE >>

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service. How do I sign up? MORE >>

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI. Slide 10: Discussing the buzz words on the way to defining Social Analytics. Marketing & Communication Awareness Inc. That’s about it! MORE >>

Applying Analytics to Social Media. With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk  question “What’s the ROI of your Mother?” Well in this post I will tell you one quick and easy way to generate metrics for your social media campaigns using a wonderful free tool along with my favorite…Google Analytics. How To Create Social Analytics With Google URL Builder. This same tool can be modified to generate metrics for your social media campaigns. MORE >>