Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

How To 97

How To Sentiment Template Templates 97

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 117

HootSuite Notification Hashtag Upcoming 117

Sprout Social

APRIL 25, 2024

It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. Download the template 3. Download the template 4.

Template 105

Template Templates Social Media RFP 105

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

OCTOBER 4, 2021

And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network. Sprout’s Cross-Network Paid Performance Report provides a comprehensive overview for your paid performance across Facebook, Instagram, LinkedIn and Twitter.

Data 121

Data Metrics Sentiment Analytics 121

Unmetric

NOVEMBER 12, 2019

To begin with, the social media analysis tool you use should have the ability to display the audience growth as a trending graph like the one below. A good social media analytics tool will let you go back in time to see every post a brand has made. Part of any social media analytics is going down rabbit holes.

Social Media 84

Social Media Analysis How To Analytics 84

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Plus, team performance is also now available in Analytics.

HootSuite 97

HootSuite Insurance Hubspot Sharepoint 97

Talkwalker SM

JULY 13, 2016

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. Another simple indicator of post or campaign popularity is the number of comments it generated. Follower growth rate. Referral link. Hashtag mentions.

Metrics 60

Metrics Instagram Analytics Marketing 60

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 125

Review Brands How To Analysis 125

Unmetric

NOVEMBER 4, 2019

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. SIGN UP FOR A DEMO.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

NOVEMBER 11, 2021

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Q: How do you measure referral traffic from social media?

Social Media Management 118

Social Media Management Social Media Platform Review 118

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo. Sign up for a demo. Now, how cool is that?

Social Media 91

Social Media Tools Price Hashtag 91

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Unmetric

JUNE 29, 2018

Facebook just announced that the social network will now be bringing about a new level of ad transparency and clarity. Greater transparency on knowing what your competitors are doing in terms of advertising will give the social ads industry renewed impetus to ensure that they are not left behind in terms of share of voice.

Facebook 62

Facebook Advertising Analytics Industry 62

Talkwalker SM

JULY 11, 2016

The world of social networks and online data is in constant flux. new networks emerge, changes are made to engagement options and businesses adjust their priorities. Understanding the evolution of social discussions about trends, brands, events and more. In-Depth Instagram and YouTube Analytics. Time Lapse Graph.

LinkedIn 60

LinkedIn Features Instagram Metrics 60

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. From their research, the Earned Media Value Social Index (EMV) was born. Take a demo and we’ll get you set up with a free trial so you can access your EMV data right away.

ROI 72

ROI Advertising Engagement Social Media Management 72

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Access advanced conversion tracking analytics. 3 inspiring Pinterest shopping campaign examples.

Features 115

Features Price Buy Campaign 115

Unmetric

AUGUST 28, 2019

The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. The tool searches for mentions of your brand across all social networks, blog articles, and reviews sites.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 1: It’s All About the Pre-Game. Conclusion?

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Unmetric

SEPTEMBER 9, 2019

Competitor benchmarking tools for social media. In the ever-changing social media landscape, the one constant is your competition. Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Both co-marketing and co-branding campaigns bring engagement from the jump.

Strategy 127

Strategy Brands Hubspot Survey 127

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Using social media analytics tools will make this process easier. Doing so attaches the lead to a campaign. How to track it: STEP 1 : Set up Google Analytics. STEP 2 : Check it often.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

JUNE 30, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. This will be available within Analytics. Request a Demo.

HootSuite 96

HootSuite Analytics Metrics Report 96

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

FEBRUARY 18, 2022

Social network depth: We’re working hard to provide the most up-to-date channel capabilities as social platforms continue to evolve. That’s why we’re making it easier for you to select/deselect which Facebook and Instagram placements you want to include in your ad campaigns within Hootsuite Ads. You asked, we listened!

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Hootsuite

JUNE 14, 2023

For banks and other businesses in financial services , social media monitoring offers an invaluable way to understand your customer base. You can listen in on your audience, addressing problems before they snowball and developing new products and campaigns that align with their needs. 5 social media monitoring tools for banks 1.

Banking 81

Banking Social Media HootSuite Sentiment 81

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

Strategy 101

Strategy Brands Facebook How To 101

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Book a Demo Audience and competitor research is another area where Hootsuite really shines. Try Hootsuite’s Inbox today.

LinkedIn 85

LinkedIn Tools HootSuite Marketing 85

Hootsuite

SEPTEMBER 16, 2022

Benefits of social media scheduling tools. Create social content in advance and plan a cohesive posting schedule for multiple accounts. Manage cross-platform campaigns in a central location. Social media analytics tools. All social networks offer basic native analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Buffer Social

NOVEMBER 21, 2016

Masquerade (MSQRD): Masquerade allows users to record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks. Business tools : Business tools include new business profiles, analytics and the ability to create ads from posts directly within the Instagram app.

Trends 40

Trends Social Media Predicition Instagram 40

Hootsuite

JULY 13, 2023

Hootsuite Enterprise customers can leverage the Brandwatch integration within their existing Hootsuite dashboard, opening up the ability to anticipate trends, measure campaigns, and take action in a single platform. It offers features for content scheduling, social media monitoring brand mentions, customer service management, and reporting.

Comparison 77

Comparison HootSuite Hubspot Price 77

Unmetric

JULY 24, 2019

It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting. Sign up for a demo. Its cross-channel integration makes it easy to manage all social accounts in one place. Buffer Publish makes scheduling social posts a breeze!

Publishing 105

Publishing Tools Brands HootSuite 105

Hootsuite

JANUARY 2, 2024

Be active on your target audience’s favorite platforms You can create as many (or as few) social accounts as you like. But your audience will only connect with you on the social networks they’re already actively using. You can also find recommended times to post in Hootsuite Analytics based on your specific growth goals.

Social Media 106

Social Media Strategy HootSuite Hubspot 106