Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. It’s projected to grow by almost $9.4

Report 128

Report Social Media Tools ROI 128

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media How To B2B LinkedIn 109

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 103

Examples Template Templates How To 103

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Metrics CPA ROI 62

Oktopost

APRIL 7, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Far from a new concept, this style of personalized marketing has come back to the forefront of hot topics in the B2B marketing industry. Meet Avnita Gulati, Senior Director, Global Marketing at VISA , with over 12 years in the B2B industry.

B2B 62

B2B Apple Marketing Buy 62

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

Analysis 87

Analysis Social Media ROI How To 87

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Monitor your LinkedIn analytics using the in-built analytics tool.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Marketing Manager, Social Media Manager, PR Manager. Social Media Post Schedulers , Analytics, Brand Watchers.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I How we tested adding links to content on LinkedIn Social media is part art, part science.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Email templates. Landing page templates. Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Web page activity analytics available. CRM analytics.

Hubspot 111

Hubspot API Metadata B2B 111

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Why use marketing automation? What are examples of marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Why brands need a social media monitoring strategy.

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too. Social media. The importance of social media market research.

Research 97

Research How To Marketing Price 97

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post. Image credit: C_osett on Flickr.

Software 107

Software LinkedIn Content management systems How To 107

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media? Not only that.

B2B 98

B2B Social Media Tools Tips 98

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. Schedule posts strategically: Use a social media scheduling platform like Keyhole to schedule your posts at optimal times when your target audience is most active. This ensures maximum visibility and engagement.

Instagram 52

Instagram Meme Tips Marketing 52

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. For B2B, also consider size of business and who makes purchasing decisions.

Template 145

Template Templates How To Tourism 145

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough. Less is more.

Template 131

Template Templates Social Media Strategy 131

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Hootsuite

NOVEMBER 25, 2015

Influencer Strategy Template : Use this template to build your strategy and influence purchase decisions, rather than chasing retweets and online personalities that have little sway over your audience. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. DATE: Wednesday, December 2, 2015.

Influencer 76

Influencer Tools Marketing Klout 76

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 58 Social Media Tips for Content Marketing. Discover the latest and most advanced tactics for tailoring your brand’s messaging to fit major social media platforms in this eBook from Content Marketing Institute. 11 Examples of B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

Pam Moore

AUGUST 17, 2020

Key data and analytics to monitor to help you optimize your business results and LinkedIn. Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Calendar Template. Tips to efficiently manage your LinkedIn inbox and fight through the spam with ease to find the golden nuggets of opportunity.

LinkedIn 78

LinkedIn Tips Brands Training 78

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 132

B2B Content How To Statistics 132

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 113

B2B Software Marketing Price 113

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. Plus, you must keep up with B2B social media trends and incorporate them into your posts. Thanks to LinkedIn, this is actually possible. Customer Review: “Simple, efficient.

LinkedIn 76

LinkedIn Tools B2B Social Media Management 76