Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. measurePR #AMECSummit #measurepr.

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Waxing UnLyrical

OCTOBER 19, 2016

Public relations research and analysis help in the crucial “message exposure” stage shown in the diagram above. Message Exposure” can be quantified through content analysis as the sequence leads to the “Awareness/Understanding” phase which is commonly measured using surveys. Regaining control.

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Waxing UnLyrical

AUGUST 17, 2015

Why: “People often go on belief that they know what great content is and they know what great marketing is, because they can smell it,” writes Avinash as he explains how to “build intent-based audience strategies, deliver joy to them and accelerate business profit” via the See-Think-Do-Care framework. ” 7.

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Waxing UnLyrical

MARCH 31, 2019

Every indication I have seen shows more powerful algorithmic analysis and computations, not actual sentient thinking. What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. At least not in our lifetimes.

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Waxing UnLyrical

MARCH 19, 2013

What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? How do you qualify your audience for each campaign? apologies, Shonali!). How Socially Responsible Communications Maintain Your Community Cool is a post from: Waxing UnLyrical.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

OCTOBER 21, 2011

Here’s how the chat went: The discussion kicked off with Don explaining the first steps in assessing a tool, with the most important first step being to define your strategy and approach BEFORE (emphasis Don’s!) tool selection begins. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Tools Flickr eBook Analysis 183

Waxing UnLyrical

OCTOBER 2, 2018

The guest moderator was Jen Zingsheim Phillips , who is a freelance writer and communications strategist with 4L Strategies. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

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Waxing UnLyrical

JUNE 13, 2016

Why: “I like integrated communication strategy. I love integrated communication strategy. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Breaking Out of The Box Only To Be Put in Another.

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Waxing UnLyrical

MARCH 28, 2017

Next, they discussed “perfect” measurement strategy—what it is, how to go about it, and whether perfection is attainable: A2: Key is that whomever is asking for #measurePR is aligned with how it’s ACTUALLY being measured. Nothing is perfect but having a defined strategy in the beginning will allow you to measure effectiveness.

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Waxing UnLyrical

FEBRUARY 25, 2013

Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. And to make sure that the pr measurement provided is future looking and can drive strategy. Here is an excerpt: What was an early learning experience in the field of #measurePR for you, and why? Not just a look backwards.

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Storify Handbook Consultant Reputation 200

Waxing UnLyrical

MAY 24, 2011

Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C1 (Corollary) Case Study: AmEx – Small Business Saturday.

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Waxing UnLyrical

MAY 30, 2011

Redundant strategies are disbursed in sessions with over 500 attendees, about an area as dynamic as social media! I decided to do a worst-case analysis. Incessant “social media for business&# workshops mushrooming all across India are minting unthinkable cash from what can best be justified as rudimentary skills in social media.

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Waxing UnLyrical

APRIL 12, 2018

You use predictive analysis and content intelligence to inform your decisions. *In owned media , you ignore the best practices and the content shock uproar and move forward with sophisticated content because you know it’s better than anyone else out there. Then you bring it all together with results.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

MARCH 6, 2015

Nine times out of 10, s enior executives, who are the ones conceptualizing strategy, etc., And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. don’t “get” digital. They treat it as an add-on instead of a new way of thinking and communicating.

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Waxing UnLyrical

OCTOBER 26, 2016

Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan.

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Waxing UnLyrical

DECEMBER 2, 2015

Audience research and analysis is essential to forming an effective promotion. A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. The many steps in between are crucial to the success of your plan. Here are some pointers: 1.

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Waxing UnLyrical

NOVEMBER 18, 2010

Traditional and social media monitoring vendors often report the quality of their sentiment analysis in terms of “accuracy;” that is, the percentage of stories or posts that the tool’s algorithm and a human reader agree on. Mark as read Approve comment Sentiment analysis is getting better and teachable (Baysian) capabilities are helping.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

APRIL 26, 2018

As a strategy, nowhere is this more important than in the nonprofit sector. They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. Having a good one, and telling it well through your integrated PESO model-driven strategy, is only effective if we measure the results.

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Case Study Communities Study Statistics 168

Waxing UnLyrical

MAY 13, 2016

We did a media analysis. We set up and embarked on a massive social media analysis. So we devised a multi-faceted communications audit to identify: what the organization said it did, what its audiences thought it did, and. how to bridge the gap between the two. We surveyed internal stakeholders. External stakeholders.

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Analysis Training Banking Organization 100

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. There is no mention of whether this style of growth worked for the organizations to really achieve what they’re looking for.

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Community building Tumblr Organization Communities 250

Waxing UnLyrical

DECEMBER 4, 2010

The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. Ill leave the analysis to you, Arik, and Robin. Justin and everyone have added such great commentary I dont have much to add. All three of you have analyzed everything that needs to be analyzed.

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